Patrick Dodson Email & Phone Number

United States

Hoffman Estates, US

Transformco is a multi-billion dollar privately held company and owner of all Sears Holding Co. assets including Kenmore, DieHard, Craftsman, Sears, Sears Home Services, Kmart, ShopYourWay, and Transformco Properties/Real Estate.

Hoffman Estates, IL, US

Athens, GA, US

Washington, DC, US

• Apartments.com is the nation’s #1 online marketplace for renters, owners, and property managers, connecting 25M+ monthly visitors to 1+ million rental availabilities. As Business-Unit Head of Marketing I developed.
• Developed and executed a high impact $200M consumer marketing campaign making Apartments.com the #1 most visited and used consumer site in the nation, achieved #1 category position in brand awareness.
• Increased consumer site traffic by +200% to 25M monthly visitors through digital media plan across PPC/search engine marketing, SEO, display, programmatic, affiliate, YouTube, Facebook, and email.
• Spearheaded the breakthrough “Apartminternet” ad campaign featuring the iconic Jeff Goldblum across 50+ streaming video platforms, linear tv, audio, podcasts, PR & social video platforms resulting in 3X brand reach.
• Led B2B demand generation efforts targeting the untapped mid-market SME segment via web, PPC, CRM, direct mail, paid media, and events, achieving 20% market penetration
• Launched new Citysnap.com marketplace dedicated to New York City properties, utilizing innovative out-of-home, digital, streaming video, and influencers. Achieved 15% market share in six months.

Atlanta, GA, US

• Led B2B demand generation, multi-channel marketing strategy, CRM, industry relations, product marketing and sales enablement strategy driving record revenue and customer growth for $1.5 billion brand portfolio.
• Developed new brand value proposition and integrated multi-channel marketing campaign restaging Autotrader as a comprehensive digital marketing provider, leading 40% growth in upsells.
• Led development and implementation of Autotrader’s first CRM and client engagement program, including tech platform, digital media, web design, social, and customer database expansion.
• Designed and activated customer lifecycle, retention, upsell, and acquisition campaigns driving new dealer acquisition rates by over 200% and website traffic by over 55%.
• Built best-in class sales enablement, content suite, and field marketing platform for 750-member sales team

Atlanta, GA, US

• Led development and implementation of business vision, go-to-market strategy, marketing investments, and product innovation for the $1.2 billion Angel Soft brand and Consumer Innovation group.
• Grew annual EBIDTA by double-digits to record level, up +$45M; operated as functional GM leading a team of 12 direct and 35 indirect marketing, sales strategy, finance, operations, and innovation resources.
• Restored Angel Soft to #1 share position after a two-year decline through complete brand restage and $90M investment in new equity, visual identity, product technology, and integrated advertising campaign.
• Achieved #1 position within the Hispanic segment, capturing three million households through new line extension into scented tissue category.

Atlanta, GA, US

• Led development of brand vision, go-to-market strategy, product innovation, and consumer and trade marketing investments for the $900M Dixie plate and cup franchise.
• Delivered one million new users through launch of new Dixie Ultra product line and ad campaign targeted at untapped “heavy meals” segment.
• Developed breakthrough occasion-based segmentation; leveraged insights to launch an innovative category-selling platform resulting in a 25% increase in SKU count on top Mass/Grocery planograms.

Atlanta, GA, US

Atlanta, GA, US

Atlanta, GA, US

Mba, Marketing And Finance

Bba, Marketing