Transformco is a multi-billion dollar privately held company and owner of all Sears Holding Co. assets including Kenmore, DieHard, Craftsman, Sears, Sears Home Services, Kmart, ShopYourWay, and Transformco Properties/Real Estate.

Apartments.com is the nation’s #1 online marketplace for renters, owners, and property managers, connecting 25M+ monthly visitors to 1+ million rental availabilities. As Business-Unit Head of Marketing I developed, launched and optimized a marketing growth strategy which fueled annual revenue from $350M to $800M, driven by an explosion in website audience of 3X to over 25M monthly visitors, the addition of tens of thousands of new B2B advertisers, and record net-new revenue every quarter through compelling demand generation campaigns and best-in-class sales enablement. Led B2C marketing, B2B marketing, demand generation, paid media, creative services, product marketing, analytics, and sales enablement for network of ten leading rental sites.• Developed and executed a high impact $200M consumer marketing campaign making Apartments.com the #1 most visited and used consumer site in the nation, achieved #1 category position in brand awareness. • Increased consumer site traffic by +200% to 25M monthly visitors through digital media plan across PPC/search engine marketing, SEO, display, programmatic, affiliate, YouTube, Facebook, and email. • Spearheaded the breakthrough “Apartminternet” ad campaign featuring the iconic Jeff Goldblum across 50+ streaming video platforms, linear tv, audio, podcasts, PR & social video platforms resulting in 3X brand reach.• Led B2B demand generation efforts targeting the untapped mid-market SME segment via web, PPC, CRM, direct mail, paid media, and events, achieving 20% market penetration • Launched new Citysnap.com marketplace dedicated to New York City properties, utilizing innovative out-of-home, digital, streaming video, and influencers. Achieved 15% market share in six months. • Developed best-in-class suite of sales enablement tools across video, local insights, collateral, case studies, webinars, and presentations for 500+ member sales team resulting in highest NPS of 9.6 in the industry.

Led B2B demand generation, multi-channel marketing strategy, CRM, industry relations, product marketing and sales enablement strategy driving record revenue and customer growth for $1.5 billion brand portfolio. • Developed new brand value proposition and integrated multi-channel marketing campaign restaging Autotrader as a comprehensive digital marketing provider, leading 40% growth in upsells. • Led development and implementation of Autotrader’s first CRM and client engagement program, including tech platform, digital media, web design, social, and customer database expansion. • Designed and activated customer lifecycle, retention, upsell, and acquisition campaigns driving new dealer acquisition rates by over 200% and website traffic by over 55%.• Built best-in class sales enablement, content suite, and field marketing platform for 750-member sales team

Led development and implementation of business vision, go-to-market strategy, marketing investments, and product innovation for the $1.2 billion Angel Soft brand and Consumer Innovation group. • Grew annual EBIDTA by double-digits to record level, up +$45M; operated as functional GM leading a team of 12 direct and 35 indirect marketing, sales strategy, finance, operations, and innovation resources.• Restored Angel Soft to #1 share position after a two-year decline through complete brand restage and $90M investment in new equity, visual identity, product technology, and integrated advertising campaign. • Achieved #1 position within the Hispanic segment, capturing three million households through new line extension into scented tissue category.

Led development of brand vision, go-to-market strategy, product innovation, and consumer and trade marketing investments for the $900M Dixie plate and cup franchise. • Delivered one million new users through launch of new Dixie Ultra product line and ad campaign targeted at untapped “heavy meals” segment.• Developed breakthrough occasion-based segmentation; leveraged insights to launch an innovative category-selling platform resulting in a 25% increase in SKU count on top Mass/Grocery planograms.