Patrick Barclay Email & Phone Number

Detroit, MI, US

Stuttgart, Baden-Württemberg, DE

• Collected, analyzed and presented data from marketing campaigns, conducted competitive analysis /market research and utilized industry research partners (e.g. IHS Markit) to inform product roadmaps and define product.
• Created strategic Go to Market plan to enter the multibillion-dollar North American Aftermarket.
• Act as main point of account management towards General Motors, interfacing internally with sales and Engineering to develop and sell product as well as manage current programs and future programs (bidding for business).
• Developed North American regional trade strategy to minimize impact of tariffs and reduce costs.
• Responsible for marketing and advertising content promotional activities, trade shows and customer-focused visits (Industry Days, Tech Days).
• Prepare and present business cases for new products or services based on customer or industry needs to be presented to our executive board.

Stuttgart, Baden-Württemberg, DE

London, England, GB

• Sourced data from account managers to design and create customer pitches for their use.
• Responsible for updating Maintained constant contact with top tier journalists in London.
• Created online catalogue of all former firm presentations and marketing materials.
• Redesigned corporate website, ghostwriter for weekly blog posts on the company website.

Tokyo, JP

• Developed a presentation for a global meeting among sales managers from around the world.
• Constructed personalized sample kits demonstrating different foam and plastic products utilized in customer sales meetings.
• Accompanied manager on sales visits, taking notes and learning about the business products and the various sales strategies.
• Hosted current/potential customers on site at MI based factory, facilitating tours and offering introduction to JSP products and services.

Bachelor Of Arts - Ba, Communication And Media Studies

Highschool