MarketSpark is innovating the back-end of telecoms infrastructure, enabling large, multi-location organizations the ability to quickly evaluate, procure, monitor and maintain 100% of their telecom needs with a single managed service platform.As the Chief Operating Officer I am responsible for Supply Chain, Service Delivery, Commercial Management, Operations and managing strategic partnerships in order to accelerate the migration of our customer’s services from wireline to wireless, while leveraging the power of platforms to evolve the way enterprises consume and manage their technology needs.

Drive outbound marketing activities for global trade-in products and services. Partner with clients to develop solutions that support strategic initiatives and improve customer experiences. Collaborate cross-functionally to translate customer needs into business requirements that guide product development to deliver innovative solutions.☑ Leading implementation and delivery of customer-facing trade-in program for Canada’s largest telecommunications company

I was promoted to oversee all aspects of the global Buyback & Trade-In business (mid 9-figure revenues and mid 8-figure EBITDA), including product development and management, business development support, account and program management, analytics, reporting, and global/local pricing functions. I organized and coached a global team of 55 and implemented a formal product strategy, standardized program execution, consistent technology approach, and reliable pricing methodology.☑ Expanded globally managed collections of used devices from 6M to 10M driving an 8-figure to a 9-figure increase in annual EBITDA.☑ Cut working capital by developing a global SQL database for inventory reporting. Ensured timely, systematic and accurate reporting/dashboards that provided the visibility to manage inventory down from 90 to 35 days sales on hand.☑ Negotiated 2-year agreement with key customer delivering an 8-figure annual EBITDA. Developed new, complex pricing model which allowed for greater precision in applying value drivers and more competitive pricing.☑ Implemented agile product roadmap for global SaaS platform cutting cost to on-board from a million-dollar figure to a 5-figure total and reducing development and set-up time from 12 to 3 months.☑ Standardized pricing management across 50+ programs and 40 countries by building framework/model for deriving trade-in value pricing indexed off global market price and industry trends for used devices.

Accountable for all device trade-in programs for the US and Canada, directing the full scope of the Reverse Programs business that produced a mid 8-figure EBITDA annual total (5 major customers and ~6M devices).☑ Designed solution, defined technical requirements, and drove implementation of the category leading trade-in program for 1 of largest OEM/retailers in mobile industry. Expanded program to 20+ countries and executed multiple contract extensions.☑ Created new solution and category of service to drive revenue growth. Developed business strategy, product approach, pricing model and presented to executive leadership for approval.☑ Secured 3-year contract with a major trade-in customer generating multimillion-dollar EBITDA annually by innovating a new fee-for-service pricing strategy.☑ Directed reverse logistics supply chain assessment for a major telecommunications customer that identified 9-figure savings opportunities and generated an 8-figure revenue total.☑ Administered sales and opportunity pipeline as the point of contact for approving solution design for service delivery utilizing Salesforce CRM.☑ Appointed President of Flipswap Services joint venture accountable for strategic planning, budget management, P&L management, hiring, employee leadership, and Board communications.

I was brought on board as a subject matter expert for device ranging and sourcing, product lifecycle management, and sales & operations planning (S&OP) activities. In this position, I led a team of portfolio and pricing analysts as well as handling our CFO duties for Brightstar’s entity in Russia (Brightstar Solutions Eastern Europe).☑ Completed national retail pilot to test plans and options for continuous improvement in supply chain, product lifecycle management, merchandising, and marketing strategies that increased sales, doubled accessories attach rate and increased in-stock rates from 80% to 97%.☑ Developed commercial model to use predictive analytics for forecasting device profitability and product portfolio sales resulting in predictions of all key metrics (KPIs) within 95% confidence interval.☑ Prepared and delivered executive team presentations outlining recommendations for pricing and product roadmap leveraging industry knowledge and focus on best practices.

I led the planning, development and execution of National Promotions, including the organization’s advertising calendar and the promotional plan for each of 8 promotional periods. Directing a team of 7, I managed peer relationships with 5 different Regional Executive Directors. Additionally, I facilitated the monthly Sales & Marketing Leadership meeting that included the CEO, CMO, Regional Presidents, Online & Enterprise Presidents, and multiple SVPs. ☑ Developed marketing strategy and executed award winning national promotions to drive customer acquisition and retention.☑ Facilitated monthly sales and marketing leadership meeting providing promotions, market plans and advertising recommendations to executive internal stakeholders including CEO, CMO, Regional Presidents, Omni-channel Presidents and multiple SVPs.☑ Created and implemented monthly consumer prioritization stage gating process providing opportunity to request advertising, messaging, and merchandising support, resulting in more consistent consumer approach aligned with national marketing and advertising messages.

Accountable for strategic planning and execution for AT&T’s device portfolio, collaborating with device OEMs and gaining consensus from Regional Presidents for various portfolio selections. ☑ Accountable for device product marketing, including pricing, life cycle management, competitive intelligence, and performance reporting. Continually maintained and spearheaded efforts on innovation in product portfolio through focus on data and smartphone solutions.☑ Established device feature matrix providing consistent scoring methodology for the semi-annual device RFP reducing time required to consolidate responses from weeks to days, as well as steering focus towards data-driven elements.☑ Refined product pricing and forecasting model generating significant improvements in predicting subsidy and network loading of devices.☑ Transitioned rebate program from payment by check to payment by Gift Card reducing program costs 20%. Managed all aspects of program including card vendor management and 9-figure promotion budget.

As the Director of Equipment Planning, I managed a 9-figure Equipment Incentives budget for consumer acquisitions.☑ Produced a 9-figure savings by identifying an issue with the current pricing strategies and presented findings to the CFO and SVP of Sales, along with recommended changes.☑ Proposed establishment of a S&OP process/approach for reaching device decisions and achieving consensus in the device forecast. ☑ Created a pricing model adopted as a best practice for the newly created AWS-Cingular organization.