Patrick Farrell Email and Phone Number
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Omnichannel Retail | Home Furnishings & Commercial Furniture | Consumer Trends | Market Strategy | Merchandising and Category Management I live at the intersection of art and science, bringing passion for product, and transformative brand experiences. + Retail Merchandising Executive - Drives omni-channel merchant teams, assortment strategy, forecasting, buying, inventory management and end-to-end product lifecycle+ Trend & Design Leader - Tastemaker, creating the future through market research, consumer trend analysis, product design & product development leadership+ Business Leader - Builds business plans, owning open to buy, P&Ls and forecasting. Strong negotiator, increasing profitability through fair trading practices, contract execution, exclusivity agreements, and strategic vendor relationships+ Product Strategist - Plans B2B and B2C vertical category marketing strategies & harmonized channel promotions, through partnership with brand, creative, and operations teams+ Consumer Product Builder - Directs private label, product licensing, packaging design, visual and retail environment design, calendarizing deliverables and executing to seasonal timelines+ Partnership Champion - Expert sourcing leader, building strong vendor partnerships, managing product quality, regulatory compliance standards, social and environmental accountability+ Brand Guardian - Envisions and implements intriguing brand narrative, product storytelling and global marketing strategy+ Servant Leader - Creates team approach to coaching, professional development, and advocating cross-functional partnerships within multi-layered organizationsSpecialties:+ Furniture, Interiors and Home Furnishings - indoor decor, outdoor & garden, home fragrance, bath & body, art & wall decor, textiles & rugs, tabletop, books & media, tech & electronics, seasonal merchandise+ Wellness, Food and Beverage - specialty loose leaf tea, epicurean food & drink+ Fashion - women's & men's apparel, fashion accessories, bags, footwear
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Vice President Of MerchandisingBallard Designs Oct 2024 - PresentAtlanta, Ga, UsLeading product design and merchandising for the iconic brand in all product categories including furniture, home textiles, outdoor, decor, home accents, wall decor, festive decor, tabletop, and rugs.
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Vice President Of MerchandisingNational Business Furniture Jan 2021 - Oct 2024Milwaukee, Wi, UsLed merchandising, category management, product curation, supplier relationships, sustainability, sourcing, and product development for the US’s leading omni-channel mid-market commercial office furniture dealer. My team selects, develops, and manages furniture and furnishings solutions for key customer segments in commercial business, government, healthcare, education, and hospitality. From private offices to reception areas, we furnish workplaces to be reflections of our customers' brands - productive, connected, stylish, and mindful. -
Vp Of Merchandising And GmmPier 1 Jun 2019 - Jun 2020Fort Worth, Texas, UsLed Pier 1’s textiles and furniture omnichannel product management & merchant team. Directed private brand product development, design & quality initiatives, inventory management and promotional activities. Managed cross-functional team of 45 people (product development, buying, sourcing, planning, allocations, web), driving @ $500M in revenue. Conceived and delivered monthly themed style capsules, from trend to final product. Partnered with Strategic Vendors, MP&A, Ecommerce, Marketing, Visual Merchandising, Logistics and Store Ops. Turnaround efforts led to 1st positive revenue in 4 years for Q4FY20. -
Sr Merchandising DirectorBioworld Merchandising Mar 2018 - May 2019Irving, Texas, UsLed product design and category management for the largest US manufacturer of licensed ‘pop culture’ Apparel and Accessories. Directly managed 48 designers in headwear, bags, small goods, socks, footwear, jewelry, gifts & home.Additionally managed silhouette development, technical design, fit and sourcing for Apparel. Drove trend research, speed-to-market and innovation. Developed analytics, line plans, launch strategy and SMU procedures. Provided cross-functional executive leadership to organization. Led integration of acquired companies to BW and licensor brand standards. -
Founder And PresidentAesthetic Content Feb 2013 - Feb 2018Dallas, UsCreated wholesale home fragrance and décor brand and led all product design, sourcing, inventory & production planning, marketing & creative, and finance. Started B2C retail initiative via building and optimizing company website and creating dropship partnerships. Supplied 200+ independent boutiques, 25 web stores and 400+ chain stores with new product and reorders every 1-6 months, developing product & packaging, buying all components & equipment, and internal production plan. Exhibited quarterly at national tradeshows - NY NOW!, Las Vegas Market, AmericasMart & Dallas Total Home & Gift Market, winning booth and product design awards. -
Vice President Of Merchandising And MarketingTeavana Mar 2008 - Feb 2013Atlanta, Ga, UsCMO for all Merchandising and Marketing functions within the largest specialty tea retail company in North America. Drove $265M+ sales & 64% margin performance in all categories of loose-leaf tea, beverage, food and tea-related hard lines. Developed, sourced and supplied all inventory strategically shifting from domestic to origin sourcing. Managed team of 20+ in product development, buying/sourcing, quality control, planning & allocations, analytics, creative & marketing, visual merchandising, vendor relations, corporate purchasing, and logistics. Provided SOP’s, strategy and direction to store associates, ecommerce team, distribution center, franchisees, landlords, philanthropy partners and corporate support center. Drove growth from 65 to 305 stores over 5 years. Acquired closest competitor in 2010, took company public on NYSE in 2011 and prepared company acquisition by Starbucks in 2012. -
Managing Director - Urban Oufitters DirectUrban Outfitters May 2005 - Nov 2007Philadelpia, Pa, UsFull P&L responsibility for $85M in retail sales via www.urbanoutfitters.com and the UO catalog, reporting directly to the UO Brand President. Oversaw all business functions including buying, planning, marketing, creative, web production & operations. Managed, hired, trained and coached team of 60. Directed product development, category strategy and buying for 86 classes of women’s & men’s apparel, accessories, footwear and home/apartment product. Increased UO Direct’s net operating income, contribution to total company sales and profit margins during tenure. Drove all marketing efforts for Urban Outfitters through email, catalog, website, social networking, and affiliates. Launched blog, on-site video, & mobile marketing efforts. Directed 9 annual catalog drops. Built sales & marketing plans; interfaced with corporate shared services and IT teams to secure support of growth plans. Sourced and managed key product and service vendors. Initiated and executed website functionality improvements including migration to new ATG infrastructure platform, creating improvements to browsing, click-through-rates, shopping cart and order fulfillment while mitigating website crashes and downtime. -
Divisional Merchandise Manager - HomeUrban Outfitters May 2005 - Jun 2006Philadelpia, Pa, UsRestructured, built, and led team of 20 buyers, designers and sourcing/production associates for Urban Outfitters home/apartment and lifestyle areas.Developed, bought, sourced, and merchandised all home/housewares products including furniture, home textiles, lighting, tabletop, home fragrance, wall decor and holiday decor.Aligned point of view for lifestyle product category to customer's point of view executing through product lines in novelties, books, tech, music, food, wellness and personal care.
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Director Of MerchandisingPier 1 Imports 1997 - 2005Fort Worth, Texas, UsResponsible for 48% of Pier 1’s North American retail sales in furniture, home textiles, garden accessories, storage and florals. Grew business to $850M retail sales in 1,200 stores and ecommerce. Designed and implemented company-wide trend, color & style palettes. Traveled internationally to develop proprietary proprietary and exclusive products. Built coordinated private label assortment of unique items, annually delivering 5-6 seasonal new introductions. Led sourcing strategy, initiatives and vendor relationships.Trained and motivated team of 13 product developers & merchants, creating partnerships throughout a complex organization. Approved all purchase orders, OTB, division budgets, calendars. Led vendor strategy and wrote Pier 1’s first vendor standards manual.
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Home Accessories & Furniture BuyerStorehouse Furniture Jun 1993 - Jul 1997Bought $15M retail sales for all home accessories categories including textiles & rugs, lighting, art & décor, accent furniture, and garden furniture for chain of 42 specialty furniture stores.Designed furniture & accessories lines, having them produced domestically and internationally to meet trend, storytelling and financial goals.Conceptualized and bought ‘Studio’ trend concept shops in 5 flagship stores, used to gauge customer response to new styles and brands. Merchandise included all furniture, textiles and accessories in the Studios.Collaborated with executives, buyers, store ops, and creative team to implement room-setting vignettes and product storylines used in stores and advertising.
Patrick Farrell Skills
Patrick Farrell Education Details
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Georgia Institute Of TechnologyIndustrial Design -
Center For Creative LeadershipLeadership Development Program (Ldp)
Frequently Asked Questions about Patrick Farrell
What company does Patrick Farrell work for?
Patrick Farrell works for Ballard Designs
What is Patrick Farrell's role at the current company?
Patrick Farrell's current role is Vice President of Merchandising at Ballard Designs.
What is Patrick Farrell's email address?
Patrick Farrell's email address is pf****@****ent.com
What schools did Patrick Farrell attend?
Patrick Farrell attended Georgia Institute Of Technology, Center For Creative Leadership.
What skills is Patrick Farrell known for?
Patrick Farrell has skills like Merchandising, Product Development, Retail, Trend Analysis, Creative Direction, Marketing Strategy, Product Design, Marketing, Management, Inventory Management, Brand Management, Global Sourcing.
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