Changing our Go to market approach! - Global Pricing strategy.  - Content Management System. - BIG DATA and Customer segmentation  - VISTEX: targeted activities and multi-channel. -Big Deal Manager. Developing structure flow and tools to obtain special support from key suppliers on strategic tenders. (over 2MEUR/year are collected)  - Monitoring of all suppliers contributions (up to 50% of the EBIT), budget and forecast - Category management "copy paper” (20% of TO- strategic core business)  - Monitoring companies' commercial profitability. - Training and coaching product management team. -sales force training.

 - Category manager - product portfolio (2000 products in 3 countries) responsible for product and category performance. - Product selection and management of discontinued products - Research pole identifying market needs and opportunities - Development and implementation of the marketing plan. - Management of an international supplier portfolio ( 40 suppliers) with full responsibility for contract negotiations (prices, deliveries, payment terms and contributions) - Drive global supplier evaluation (120 suppliers)- Global pricing strategy. Analysis, tactics and recommendations.  - Fostering communication and partnership with sales ( 200 KAM) - Developing Product Training Programs for the sales force.- Developing and driving category management training to the Product Management team.

Lyreco scandinavia was created from the venture of 3 local Lyreco Subsidiaries - In that context of reorganisation:  - Business intelligence: - Market analysis “Scandinavian Market of Office Products Analysis" and pricing monitoring. - Business tools development: Marketing Business Brochure”, pricing simulator, new Swedish pricing system. Mkt KPI's implementation. - Development of customer proposition. "Next day delivery or your products for free".- process development: supplier evaluation, management of discontinued products

 Management and development of a customer’s portfolio of wholesalers and distributors. Increased turnover by 26% after 4 months by winning 4 new corporate customers and developing the existing portfolio.

 CRM coordinator. Data enrichment and targeted activity launch. Managing web content.