Patrick Fetzer Email & Phone Number

Buffalo-Niagara Falls Area

The Key Account Sales Executive is responsible for establishing New Era as the premier brand within retail channels by achieving revenue growth and maximizing profits for New Era and our retail partners. This role is accountable to service an assigned account base through scheduled product presentations and service calls. This position has the opportunity to influence assortment decisions with advanced skills in account and product planning, forecasting, and analysis of the assigned account base

Buffalo/Niagara, New York Area

– Directly responsible for driving product line P&L for New Era’s most profitable license through relationship management, product development, and market analysis– Collaborate with internal and external partners to commercialize product from concept stage to market delivery in alignment with product development calendar– Build and maintain effective relationships with key external stakeholders at the license and key account level– Plan and manage inventory levels for responsible products by maintaining a strong understanding of internal inventory goals and customer needs in order to maximize profitability– Analyze business statistics including sales history, market trends, product mix and price points to determine revenue generating opportunities– Coach team of 2 employees through the use of best practice based product strategies with an emphasis on relationship management and commercial analysis

Greater Chicago Area

– Responsible for achieving revenue growth and maximizing profits for New Era at the customer level– Oversaw account base of $13M in 2017 (up 12% from 2016)– Team Member of cross functional department, responsible for achieving the revenue target for New Era's #1 account 3 years in a row– Serviced and identified opportunities for key accounts through scheduled product and marketing presentations– Advised key accounts on product assortment, retail/visual marketing needs, and sponsorship opportunities– Collaborated with Sports Marketing team to execute marketing and product strategies outlined in sponsorship agreements with teams in the NBA, NHL, NFL, and MLB– Consulted internal teams on product planning, forecasting, analysis, and pricing for key accounts

Buffalo/Niagara, New York Area

– Executed launch and close of quarterly product ordering programs that accounted for $26.9 million in sales in 2014– Managed inventory and launched new products within the Stock line which represented $11.4 million in sales in 2014– Lead a cross-functional team responsible for developing a custom/exclusive product line for New Era’s #1 account ($28.5 million in sales for 2014)– Formulated product pricing and forecasts– Elected to cross-departmental team responsible for improving Material Creation Process and Sales Sample Ordering Process to improve internal efficiencies– Participated in market visits in key “lifestyle” driven cities and trade shows

Buffalo/Niagara, New York Area

Assumed various administrative responsibilities in the Automotive advertising departmentResponsible for the daily update of the “Buffalocars.com” Twitter and Facebook feedSold over $3,000 in advertising during the summer of 2011Assumed responsibilities of a Sales Representative during vacations

Master Of Business Administration (M.B.A.), Business Administration And Management, General

Bachelor Of Science (Bs), Marketing