Patrick Fleurantin Email & Phone Number

Waterloo, Ontario, Canada

• Annual Marketing Plan: Develop and execute an annual marketing plan that strategically utilizes all platform programs and supports property marketing objectives.• Business Development: Implement revenue opportunities through mall assets, media assets, and mall programming to achieve financial sales goals.• Retailer Intensification: Develop and implement strategies that drive awareness and sales for retailers.• Sponsorship and Promotional Programs: Devise sponsorship and promotional programs aligning with the center's objectives and supporting community endeavors in collaboration with Specialty Leasing.• Retail Partner Relationships: Promote platform program opportunities and foster relationships with key retail partners.• Budgeting: Create annual marketing budgets based on retailer contributions, allocating expenses to support events, advertising, and brand messaging.• ROI Analysis: Forecast and maximize marketing dollars by analyzing sales performance and ROI on marketing programs monthly.• Social Media and Data Collection: Drive growth and engagement on social media channels, collect and analyze data, and manage email communications.• Guest Services: Oversee the management and budget of Guest Services operations, including hiring, training, and monitoring job performance of Guest Service Representatives, if applicable.• Primaris Gift Card Program: Drive growth of the Primaris Gift Card program by promoting it and exploring efficiencies.• Market Monitoring: Remain well-informed about developments in the primary, secondary, and tertiary trade areas and assess their potential impact on the Centre.• Supervision of Direct Reports: Conduct annual performance reviews, actively participate in hiring and onboarding processes, and motivate, direct, and evaluate direct reports to enhance employee job satisfaction and maximize productivity.

Kitchener, Ontario, Canada

-Development of the annual marketing plan for the property based on the center’s strategic goals.-Creation of marketing budget to support the marketing plan; ongoing monitoring of the marketing budget; monthly reforecasting and adjustment as needed to meet year-end projections.-Other responsibilities include analysis of sales and statistical data, financial reporting, public relations, media buying, traditional and digital media.-Develop and effectively execute sales promotions, special events, and internal and external communication strategies to drive tenant sales. Include retailers as appropriate.-Establish an ongoing partnership with tenants to maximize individual store sales through retailer communications/sales promotions/visual merchandising.-Work with other Marketing Team members to identify and implement all appropriate corporate programs.-Effectively manage the center’s digital media programs (social media, mobile, web) as applicable.-Effectively utilize market and consumer research to develop the center’s marketing plan and support the leasing efforts.-Partner with the Leasing team to support the leasing efforts by compiling relevant information and creating professional, compelling sales materials.-Maintain a thorough knowledge of the trade area including all competitive properties, market and customer demographics and available media.-Partner with Specialty Leasing to develop and implement local and corporate ancillary income opportunities to generate additional revenue for the property.-Review monthly sales reports to ensure a thorough knowledge of retailer sales; track key retailer and category trends.-Cultivate and maintain an appropriate level of involvement in community activities, professionally representing the property and JLL.-Develop an ongoing public relations action plan as needed; send out press releases; track publicity.-Follow corporate policies and procedures for all programs and events.

Responsible for working closely with all areas of the Canadian organization (corporate and clinics) to deliver strategic, creative marketing initiatives on budget,on time.• Provide strategic input and direction on corporate and clinic-based marketing initiatives• Lead the development and execution of internal and external marketing materials• Execute tasks and projects within budget and established timelines• Help develop and execute innovative programs to drive sales, improve customer retention and increase market share• Develop, edit and/or proofread marketing copy• Manage marketing supplier contracts and relationships such as Yellow Pages, printers, newspapers, mailing house, signage providers, etc.• Participate in execution of marketing materials and communication plans for new clinic openings, acquisitions, relocation and closures• Content creation and maintenance of online marketing program and lead generation campaigns• Implementation and management of market analysis reports• Utilize internal process and procedures to maximize efficiencies• Coordinate and attend industry and consumer trade shows

Kitchener, Canada Area

• Collaborate with Recognition team members and play a key role in the overall program administration.• Daily, weekly, and monthly report publication, report creation and inquiry management for all recognition programs within SLFD• In partnership with Individual Marketing, manage the timeline, writing, editing and proofing of targeted and relevant communications that are essential to promoting all incentives and recognition programs.• Ensure ongoing communications that connect effectively with advisors, capturing attention and driving engagement• Responsible for the timely production for all Recognition based publications, including the annual Order of Merit Quick Reference guide• Coordinate the creation of marketing collateral for all national sales campaigns (Spring, Summer, Fall, Wealth)

Windsor

• Served as the customer’s first point of contact when shopping in-store or calling the branch• Completed daily banking reconciliation reports and purchasing• Completed in-store and sales call transactions• Provided world class support and build strong, long term relationships with existing customers as well as assist in the development of new customers• Complied with all health and safety rules, regulations, and legislation• Extensive product knowledge • Worked closely with the Branch Manager and other team members focused on branch growth and development.

Toronto, Canada Area

• Maximize revenue to monetize Corus content and assets.• Work with programming weekly to provide Numeris with advanced and confirmed coded station schedules using PROL+• Proficient skills using Microsoft Word and Excel to track program and station performance weekly for internal departments with the use of Nested formulas, Macros and Hierarchy • Analyse data to provide projections and post data for Corus properties• Current Station Responsibilities: HGTV, Lifetime, Movietime, FYI, DIY, Action• Participate in internal meeting to present data/finding to stakeholders through PowerPoint and Excel presentation.• Provide seasonal rationales and program highlights to assist Sales with client campaigns• Work with Content and Tempo to develop preliminary estimate to support Sales initiatives using Excel formulas and trending pattern gathered from data manipulation.• Contribute to team efforts to support RM Supervisor & Manager on requirements for projects or tasks.

Toronto, Canada Area

•Collected and analyzed data on customer demographics, preferences,needs,and buying habits to identify potential markets and factors affecting product demand.•Prepared reports of findings, illustrating data graphically and translating complex findings into written text.•Tracked marketing and sales trends, analyzing collected data.•Provided information to help companies determine their position in the marketplace.•Gathered data on competitors and analyze their method of marketing and distribution• Coordinated software updates and research priorities with BBM Analytics and other Research providers

121 Bloor Street East, Toronto On, M4W 3M5

• Regularly communicate & collaborate with Revenue Management and Inventory Management to deliver efficient turnaround time when processing program changes to ensure maximum selling time• Work with sales to answer internal requests when needed• Track program and station performance weekly for internal departments• Assisted Sales by managing schedules and distribution of sales documentation

Toronto, Canada Area

• Uploaded Specialty network grids/schedules to website. • Participated in weekly sales/research department meetings.• Tracked program and station performance weekly

Windsor

-Researched, collected, prepared and distributed marketing and promotional materials including, brochures, flyers, and print media.-Accompanied and contributed to creative design of Genius Recordz and Rafih Style Magazine front cover. -Researched and gathered advertising materials and relevant information for the following print magazines: Body and Rafih Style.