Patrick Fleurantin Email & Phone Number

Waterloo, Ontario, Canada

• Annual Marketing Plan: Develop and execute an annual marketing plan that strategically utilizes all platform programs and supports property marketing objectives.
• Business Development: Implement revenue opportunities through mall assets, media assets, and mall programming to achieve financial sales goals.
• Retailer Intensification: Develop and implement strategies that drive awareness and sales for retailers.
• Sponsorship and Promotional Programs: Devise sponsorship and promotional programs aligning with the center's objectives and supporting community endeavors in collaboration with Specialty Leasing.
• Retail Partner Relationships: Promote platform program opportunities and foster relationships with key retail partners.
• Budgeting: Create annual marketing budgets based on retailer contributions, allocating expenses to support events, advertising, and brand messaging.

Kitchener, Ontario, Canada

-Development of the annual marketing plan for the property based on the center’s strategic goals.-Creation of marketing budget to support the marketing plan; ongoing monitoring of the marketing budget; monthly reforecasting and adjustment as needed to meet year-end projections.-Other responsibilities include analysis of sales and statistical data.

• Responsible for working closely with all areas of the Canadian organization (corporate and clinics) to deliver strategic, creative marketing initiatives on budget,on time.
• Provide strategic input and direction on corporate and clinic-based marketing initiatives
• Lead the development and execution of internal and external marketing materials
• Execute tasks and projects within budget and established timelines
• Help develop and execute innovative programs to drive sales, improve customer retention and increase market share
• Develop, edit and/or proofread marketing copy

Kitchener, Canada Area

• Collaborate with Recognition team members and play a key role in the overall program administration.
• Daily, weekly, and monthly report publication, report creation and inquiry management for all recognition programs within SLFD
• In partnership with Individual Marketing, manage the timeline, writing, editing and proofing of targeted and relevant communications that are essential to promoting all incentives and recognition programs.
• Ensure ongoing communications that connect effectively with advisors, capturing attention and driving engagement
• Responsible for the timely production for all Recognition based publications, including the annual Order of Merit Quick Reference guide
• Coordinate the creation of marketing collateral for all national sales campaigns (Spring, Summer, Fall, Wealth)

Windsor

• Served as the customer’s first point of contact when shopping in-store or calling the branch
• Completed daily banking reconciliation reports and purchasing
• Completed in-store and sales call transactions
• Provided world class support and build strong, long term relationships with existing customers as well as assist in the development of new customers
• Complied with all health and safety rules, regulations, and legislation
• Extensive product knowledge

Toronto, Canada Area

• Maximize revenue to monetize Corus content and assets.
• Work with programming weekly to provide Numeris with advanced and confirmed coded station schedules using PROL+
• Proficient skills using Microsoft Word and Excel to track program and station performance weekly for internal departments with the use of Nested formulas, Macros and Hierarchy
• Analyse data to provide projections and post data for Corus properties
• Current Station Responsibilities: HGTV, Lifetime, Movietime, FYI, DIY, Action
• Participate in internal meeting to present data/finding to stakeholders through PowerPoint and Excel presentation.

Toronto, Canada Area

• Collected and analyzed data on customer demographics, preferences,needs,and buying habits to identify potential markets and factors affecting product demand.
• Prepared reports of findings, illustrating data graphically and translating complex findings into written text.
• Tracked marketing and sales trends, analyzing collected data.
• Provided information to help companies determine their position in the marketplace.
• Gathered data on competitors and analyze their method of marketing and distribution
• Coordinated software updates and research priorities with BBM Analytics and other Research providers

121 Bloor Street East, Toronto ON, M4W 3M5

• Regularly communicate & collaborate with Revenue Management and Inventory Management to deliver efficient turnaround time when processing program changes to ensure maximum selling time
• Work with sales to answer internal requests when needed
• Track program and station performance weekly for internal departments
• Assisted Sales by managing schedules and distribution of sales documentation

Toronto, Canada Area

• Uploaded Specialty network grids/schedules to website.
• Participated in weekly sales/research department meetings.
• Tracked program and station performance weekly

Windsor

-Researched, collected, prepared and distributed marketing and promotional materials including, brochures, flyers, and print media.-Accompanied and contributed to creative design of Genius Recordz and Rafih Style Magazine front cover. -Researched and gathered advertising materials and relevant information for the following print magazines: Body and Rafih.