Patrick Fox Email & Phone Number

London, Gb

- Digital expert specialising in optimising the onsite customer journey and trading categories to drive onsite metrics. My role covers a vast array of key optimisation pillars including conducting end-to-end customer journey reviews, enhancing internal and external search, advancing the navigational journey, overseeing improvements to product data and being the personalisation lead within Digital- Focuses analytical mindset to conduct complex data analysis and external benchmarking to gain… Show more - Digital expert specialising in optimising the onsite customer journey and trading categories to drive onsite metrics. My role covers a vast array of key optimisation pillars including conducting end-to-end customer journey reviews, enhancing internal and external search, advancing the navigational journey, overseeing improvements to product data and being the personalisation lead within Digital- Focuses analytical mindset to conduct complex data analysis and external benchmarking to gain an in-depth insight to performance, identifying risks/opportunities and uses appropriate trade levers to maximise sales- Expert in improving the onsite navigational journey, structuring the hierarchy to offer a seamless journey for customers- Personalisation lead within Online Trade, influencing product strategy and using my expert knowledge to lead on developing a gift finder forecasted to drive millions of incremental revenue in Q4 2024 onwards- Formulates search strategy to maximise relevancy of internal search results and guides teams to drive search conversion and GTP- Lead for product data within Fashion Online Trade, working to improve the relevancy and accuracy of onsite data- Pride myself on my natural ability to build strong relationships and win over stakeholders at all levels. Stakeholders include internal teams such as STL, Buying and Product, as well as external brands such as LEGO and 3rd party optimisation platforms- Builds digital strategy, working directly with Product Managers from discovery to delivery. Building product roadmaps to enhance the online platform, fuelling experimentation and AB testing of key initiatives- Uses established understanding of SEO mechanics to maximise SEO equity and boost rankings- Line management and coaching of 3 Online Merchandiser.. Foster a collaborative, results-orientated environment, focusing their productivity, prioritisation and development to meet deliverables Show less

- Led the Baby & Kids department single handily during 3 months of resource gaps, ensuring the category was at the forefront of optimisation initiatives- My passion for digital and fast learning ability enabled me to learn the dynamics of the Online Platform entirely virtually - Undertook trading actions to drive traffic via channels such as Paid Search, SEO and Email- Informed Buying Teams strategy to improve visit availability, manage promotional calendars and address assortment… Show more - Led the Baby & Kids department single handily during 3 months of resource gaps, ensuring the category was at the forefront of optimisation initiatives- My passion for digital and fast learning ability enabled me to learn the dynamics of the Online Platform entirely virtually - Undertook trading actions to drive traffic via channels such as Paid Search, SEO and Email- Informed Buying Teams strategy to improve visit availability, manage promotional calendars and address assortment gaps- Delivered a record season for Baby & Kids, achieving double-digit sales growth across my categories during this period- Having excelled, I was recognised for my potential and was promoted to Senior Online Merchandiser within 7 months Show less

- Member of the Management Team within the Nursery buying department, the then ‘business priority’ department within all of John Lewis. Held ownership for the merchandising of over 1600+ products with a multi-million pounds annual turnover- Managed sales, stock levels and margin to maximise turnover and profit, whilst optimising stock levels to meet business targets. Drove the Baby Bedding category to reach a record season with double-digit growth in sales and cash profit- Demonstrated… Show more - Member of the Management Team within the Nursery buying department, the then ‘business priority’ department within all of John Lewis. Held ownership for the merchandising of over 1600+ products with a multi-million pounds annual turnover- Managed sales, stock levels and margin to maximise turnover and profit, whilst optimising stock levels to meet business targets. Drove the Baby Bedding category to reach a record season with double-digit growth in sales and cash profit- Demonstrated high levels of resilience and leadership, exceeding KPIs, despite the pandemic and endless supply challenges- Line manager of Merchandising Assistants. Guiding their development and progression whilst motivating them to deliver their accountabilities aligned to our company values. I was widely recognised for my ability to build a strong team culture- Responsible for the relationship management of over 60 suppliers and brands. Collaborated with suppliers to ensure stock and margin requirements were met, negotiating costs, lead times and managing logistical challenges - Built strong working relationships with Buying, Design and Technology; working closely to formulate strategy for seasons, ensuring the optimal number and most commercial products were selected- Held great rapport with numerous indirect departments to mine including Supply Chain, eCommerce and Marketing- Reformulated the product sign-off process, using creativity and embracing new ways of working. The format was rolled out to the wider business as to demonstrate best practice Show less

- AM in the Furniture Team responsible for the merchandising of Furniture and Lighting, typically managing 600 products per season (previously AM in the Cook and Dine department)- Undertook inter-business project management roles representing Homeware- ‘Super User’ for key merchandising programme. Involved in implementing and improving new systems and processes, facilitating training sessions, filtering knowledge to all levels of merchandising and acting as the touch point for… Show more - AM in the Furniture Team responsible for the merchandising of Furniture and Lighting, typically managing 600 products per season (previously AM in the Cook and Dine department)- Undertook inter-business project management roles representing Homeware- ‘Super User’ for key merchandising programme. Involved in implementing and improving new systems and processes, facilitating training sessions, filtering knowledge to all levels of merchandising and acting as the touch point for Homeware- Met space constraints of stores by cataloguing appropriate products to the optimal number of stores in order to fit the strategic vision of the department and maximise sales return per foot Show less

- Produced and analysed reports for key measures of performance of the Cook and Dine department to provide vital information to team members and leadership- Undertook merchandising administrative roles including store cataloguing, markdown planning and managing stock intake- Demonstrating high potential, after 3 months in the role I was given AM responsibilities, accountable for 3 key product ranges within the Cook and Dine Department; Glassware, Picnicware and Tea/Coffee/Mugs

Bachelor'S Degree, Business/Managerial Economics, 2:1

Activities and Societies: Cardiff University Athletics and Cross Country Club

A-Levels, Accounting A, Economics A And History C

10 Gcses A*-B (Including Maths, English And Science)