Patrick Fuller Email & Phone Number

London, United Kingdom

Sophus3 is a global leader in understanding car buyer behaviour online. It tracks more than 100 million user interactions a month across 25 automotive brands and dozens of other automotive websites to help its clients to make better decisions on product development and marketing spend. I lead a team of insight consultants who work with clients on their consumer experience strategy, using data insight in a practical way to achieve growth, challenge legacy mindsets and improve efficiency. Key clients include VW Global, Hyundai Europe, Toyota Financial Services Europe and Ford of Europe.

London, United Kingdom

Consulted with various clients, such as automotive brands Polestar and Goodwood plus leading UK charity the MS Society, on elements of digital activity including customer experience, organisational structure, audience development, monetisation and multi-channel distribution.

Bristol

Zap Map is the UK's most popular electric car charging point location service with hundreds of thousands of engaged customers across web, iOS and Android. It secured investment from a UK PLC, Good Energy, in spring 2019 following two years of fund-raising, followed by a Series A investment of £9m in summer 2022. I advised on fundraising, brand and business development as non-exec director to 2019 and remain a shareholder.

Twickenham, London

P&L responsibility for portfolio of consumer media brands with a turnover of £40m, including award-winning products What Car?, Autocar, PistonHeads, Stuff and What Hi-Fi? Originated and led the acquisition of PistonHeads, the UK's biggest community for men who are interested in cars (and beyond). Part of executive team that delivered Haymarket's most profitable year in its history. Oversaw content strategy, brand strategy and digital development in Haymarket's consumer division. Appointed to international leadership team board in 2009.

Twickenham, United Kingdom

Four-month secondment alongside UK responsibilities to Haymarket Media Group's subsidiary in Mumbai, India. Created five-year digital business strategy and built network in Indian automotive and digital media industries. Learnt a lot from my amazing friend and Mumbai mentor, Hormazd Sorabjee

London

Executive advisory board of AOP, the voice of UK premium digital publishers. Membership includes all major UK media groups. My role ranged from responsibility for financial oversight to helping shape AOP policy.

Business owner of Haymarket Consumer Media's automotive and motorsport markets including responsibility for commercial, publishing and editorial teams. Led the acquisition and integration of PistonHeads, the UK's biggest car community, increasing revenue tenfold. Introduced subscription model for the world's leading independent F1 site, autosport.com, which took the brand to profitability online. Devised and executed relaunch of weekly car title Autocar, the most successful relaunch in Haymarket's history by revenue and circulation, and subsequently won the PPA's Specialist Magazine of the Year Award.

Led team of 30 specialist editorial staff at Haymarket's market leading weekly car magazine for 175 issues. Turned around a circulation decline of 10 per cent to a positive six per cent, including single issue circulation of 100,000 copies. Had a lot of fun.

Maidstone, Kent

Bachelor Of Arts (B.A.), Entrance Scholarship, English Literature

Education record