Helping retailers master fulfilment with the world's smartest routing engine and easy to use order processing.

eStar are leading providers of premium ecommerce platforms and online retail solutions to Australasia's leading brands.

My role at Cardly is to share our amazing story with the world. So here it is, read or click below. 3 things you should know about Cardly: 1. Our proprietary technology lets you handwrite and doodle inside cards, postcards and letters using your PC or smart phone. 2. We print and post from Brisbane, Kent, Michigan & Toronoto3. We allow consumers and businesses to send amazingly personalised correspondence as easily as sending an email.

An agency specialising in the development and implementation of strategy to meet and take advantage of the benefits and challenges of the digital revolution.

* Established high value relationships with leading content owners to bring exclusive content and applications to Samsung devices* Picked up and improved Samsung Music project following difficult launch. Re-launched app quickly grew into a profitable service and won choice awards for usability. * Helped drive Samsung android devices differentiation and sales through exclusive app deals with ABC, Nine Entertainment, Yarra Trams and 3P Learning. * Integral to the development of the “go to market” strategy for Galaxy Tab 10.1 tablet and Galaxy S3.

* Defined and implemented RGR’s digital strategy (i.e. eReading/eReaders/eBooks). * Negotiated and reached agreement with Shortcovers in Canada to invest in and form a new company called Kobo (December 2009). Kobo is now widely recognised as a global leader in eContent (eBooks/eReading). The initial investment made in Kobo was valued at 500% of its original value within 6 months.* Developed eBook ecosystem for Australian & New Zealand publishers and helped deliver new eContent (i.e. digitization of content) in preparation for launch. This included negotiating and establishing contractual agreements with major Australian publishers.* Launched eBooks and Kobo eReader across all three of RGR’s retail brands in Australia and New Zealand in May 2010 with purchase paths through websites, iPhone applications, iPad applications and desktop applications (PC and Mac) and more than one million free and paid eBooks. No other retailer in the world had previously launched with such a complete ecosystem for eReading, resulting in significant and positive launch PR. The Borders iPad app was 6th most popular free app at the launch of the iPad (Australia) ahead of Kindle and iBooks. The Borders iPhone app was similarly the most popular free eReading app at launch. Digital sales at RGR have since grown rapidly and have exceeded budget and profit forecasts. Borders was awarded the best eBook store of the year in 2010.* Assisted with the development and launch of Borders, Whitcoulls and Calendar Club eCommerce sites * Assumed marketing responsibility for eCommerce activities in December 2009 and helped drive rapid growth.

* Chain grew from 28 to 50 stores with revenue growth from $60M to $120M* Managed and assisted in new term negotiations with key suppliers which improved sales, margin and increased suppler income* Implemented new design and tendering processes for shop fitting which delivered a 20% cost saving in new stores * Managed the development and rollout of new corporate website (www.supanews.com.au) and employee and store management web portals* Oversaw implementation of new marketing calendar and promotional activities which yielded strong category growth * Developed the concept and led the rollout of in-store LCD advertising screens that formed the basis of a separate business unit that produced $500,000 per year in supplier income* Developed the concept and managed the implementation of a new and profitable e-commerce website (www.schoollist.com.au)* Managed the establishment of a printing division to meet marketing demands and realise significant savings on group marketing costs* Tendered and won key agreement on delivery of third party public transport ticketing to South East Queensland which grew ticketing sales by 71%