Patrick Gleason Email & Phone Number

-Vision and management of the Portfolio Strategy team with three direct reports. Main areas of focus consist of the Ubisoft Store, Ubisoft+, new channels and player journeys. -Management of the Portfolio team applied to all direct marketing channels, including email, in-product, web, and mobile placements. Focus on promoting customer acquisition, engagement, and retention through digital programs and lifecycle management strategies.-Led initiatives to connect CRM existing channel inventory and build use cases and best practices for new channels on PC, game console, and mobile. -Integration with Data Science and Audience to understand, monitor and effectively target our player base through cross-brand initiatives. These initiatives focused on player onboarding, retention, and monetization. -Created a cross-promotion email campaigns resulting in over $200k in additional revenue and continue to explore player movement and transfer within the Ubisoft ecosystem. -Provided CRM strategy, promotion, and support for large events such as E3 and UBI FWD conferences.

-Lead a team of two executing marketing and lifecycle campaigns for Ubisoft's most high profile games (Assassin's Creed Valhalla, Immortals Fenyx Rising, Just Dance, Far Cry 6, Rainbow Six Extraction, Rocksmith+).

San Francisco Bay Area

-Lead acquisition and customer engagement strategy, including planning, optimization, and measurement across Ubisoft’s biggest games (Assassin’s Creed, Rainbow Six Siege, Far Cry, and The Division).-Build-out customer journeys for various aspects of the lifecycle based on attributes and customer play patterns. Create customer acquisition and lifecycle marketing frameworks/programs to attract and retain gamers.-Plan strategic communications and execute campaigns and lifecycle frameworks, ensuring quality deliverables. Incorporate specific tactical programs and/or content strategies in lifecycle plans to drive user engagement. -Collaborate with internal and agency resources to plan and execute specific tactics. Develop plans for needed personalization and dynamic content for all portions of campaign across multiple channels.-Created two separate campaigns that each reached the top of reddit.com/r/gaming and were featured across multiple industry and national news outlets.

San Francisco Bay Area

• Account lead on Adobe Creative Cloud for teams, acquisition, retention and education, serving as the main point of contact for all account, finance and strategy related requests. • Led fully integrated global campaigns with deliverables including digital, print, broadcast and out-of-home. Mainly focused on direct marketing to Adobe’s customer base driving conversion to Adobe Creative Cloud.• Researched, wrote and reviewed creative briefs against client objectives. Led briefings to creative teams and provided strategic recommendations to clients.• Served as the project manager for all of my projects. Responsibilities included tracking finances, creating schedules and checking in with the creative team on progress and resources. • Led client presentations and internal meetings. Conducted weekly client visits to Adobe San Jose to grow and retain relationships through 1:1 meetings, live creative reviews, brainstorms and working sessions.• Managed an Assistant Account Executive working directly below me. Set expectations/goals and tracked against them quarterly and continued to mentor wherever possible.

• Helped secure Logitech monthly retainer growing SOW from a strategic brand development/execution project based account to the lead agency managing integrated campaigns, media planning & buying, lead generation/nurture programs, analytics and product launches. • Served as primary day-to-day contact on Logitech account, collaborating with and managing a difficult client relationship with tight budgets and quick turnarounds.• Successfully launched multiple Global Campaigns originating in US and trans-created for EMEA (UK, DE, FR, DK & NO). Marketing included SEM, Web Banners, eDM, Tablet/iPad Ads and Sales Collateral driving to localized microsites. • Led Logitech for Business NEW Brand Guidelines development, creating a comprehensive set of visuals/messaging used across all channels including print, digital, brand voice, etc.• Managed traditional channel executions like print and digital while also gaining valuable B2B experience in lead generation and email campaigns.

San Francisco Bay Area

Sprint · Managed fully integrated advertising campaigns with a wide range of deliverables including online, TV, print, social media, radio and outdoor. · Areas of experience include sports sponsorships, prime-time integration, social media and experiential projects, through both online and traditional media channels. · Managed all aspects of account projects including briefing teams, expanding and improving client/agency relationships and managing budgets and estimates. · Created and presented strategic decks to clients and creative teams · Facilitated communication with creative teams to set expectations, provide feedback and see projects through from inception to completion.

· Reviewed client financials in preparation for the lender process with keen attention to detail · Scheduled sales meetings and tracked client data for non-profit real estate development company · Assisted in the creation of marketing communications materials · Answered phones and resolved customer issues and complaints

· Worked in support of internal and client marketing communications strategy, development and implementation under the direction of project managers · Wrote and distributed press releases to local publications/media, published in Santa Rosa Press Democrat, Sacramento Bee and others · Assisted in the creation of print advertisements, direct mail pieces and packaging design for a wide range of clients · Presented marketing recommendations to clients and recorded notes during meetings · Assisted in website design and population, Photoshop work and InDesign · Conducted client and market research through primary and secondary sources