Patrick Gleason Email & Phone Number

-Vision and management of the Portfolio Strategy team with three direct reports. Main areas of focus consist of the Ubisoft Store, Ubisoft+, new channels and player journeys. -Management of the Portfolio team applied to all direct marketing channels, including email, in-product, web, and mobile placements. Focus on promoting customer acquisition.

-Lead a team of two executing marketing and lifecycle campaigns for Ubisoft's most high profile games (Assassin's Creed Valhalla, Immortals Fenyx Rising, Just Dance, Far Cry 6, Rainbow Six Extraction, Rocksmith+).

San Francisco Bay Area

-Lead acquisition and customer engagement strategy, including planning, optimization, and measurement across Ubisoft’s biggest games (Assassin’s Creed, Rainbow Six Siege, Far Cry, and The Division).-Build-out customer journeys for various aspects of the lifecycle based on attributes and customer play patterns. Create customer acquisition and lifecycle.

San Francisco Bay Area

• Account lead on Adobe Creative Cloud for teams, acquisition, retention and education, serving as the main point of contact for all account, finance and strategy related requests.
• Led fully integrated global campaigns with deliverables including digital, print, broadcast and out-of-home. Mainly focused on direct marketing to Adobe’s customer base driving conversion to Adobe Creative Cloud.
• Researched, wrote and reviewed creative briefs against client objectives. Led briefings to creative teams and provided strategic recommendations to clients.
• Served as the project manager for all of my projects. Responsibilities included tracking finances, creating schedules and checking in with the creative team on progress and resources.
• Led client presentations and internal meetings. Conducted weekly client visits to Adobe San Jose to grow and retain relationships through 1:1 meetings, live creative reviews, brainstorms and working sessions.
• Managed an Assistant Account Executive working directly below me. Set expectations/goals and tracked against them quarterly and continued to mentor wherever possible.

• Helped secure Logitech monthly retainer growing SOW from a strategic brand development/execution project based account to the lead agency managing integrated campaigns, media planning & buying, lead generation/nurture.
• Served as primary day-to-day contact on Logitech account, collaborating with and managing a difficult client relationship with tight budgets and quick turnarounds.
• Successfully launched multiple Global Campaigns originating in US and trans-created for EMEA (UK, DE, FR, DK & NO). Marketing included SEM, Web Banners, eDM, Tablet/iPad Ads and Sales Collateral driving to localized.
• Led Logitech for Business NEW Brand Guidelines development, creating a comprehensive set of visuals/messaging used across all channels including print, digital, brand voice, etc.
• Managed traditional channel executions like print and digital while also gaining valuable B2B experience in lead generation and email campaigns.

San Francisco Bay Area

Sprint · Managed fully integrated advertising campaigns with a wide range of deliverables including online, TV, print, social media, radio and outdoor. · Areas of experience include sports sponsorships, prime-time integration, social media and experiential projects, through both online and traditional media channels. · Managed all aspects of account.

· Reviewed client financials in preparation for the lender process with keen attention to detail · Scheduled sales meetings and tracked client data for non-profit real estate development company · Assisted in the creation of marketing communications materials · Answered phones and resolved customer issues and complaints

· Worked in support of internal and client marketing communications strategy, development and implementation under the direction of project managers · Wrote and distributed press releases to local publications/media, published in Santa Rosa Press Democrat, Sacramento Bee and others · Assisted in the creation of print advertisements, direct mail pieces and.