Use comprehensive knowledge of market research, competitive data and consumer insights to design, develop and launch new products at major national retailers for the Electrolux and Eureka vacuum brands, that profitably grow market share in extremely competitive environments and contribute to other strategic priorities. Progressive responsibilities and influence during my tenure:• Developing and proposing insight based product assortment recommendations directly to national retailer category buyers as part of the line review process.• Developing short and long term product generation plans, sales strategies and financial plans.• Ownership of the P&L and product range. • Leading cross functional teams and third party vendors through development checkpoints ensuring cost and specifications were met on time and budget.