Spearhead marketing activities for Airbus Services in APAC and responsible for identifying & creating aviation market leads pertaining to component repairs/exchange, aircraft upgrades, airframe services, digital solutions and training services. Formulate marketing strategic and commercial plans to capture services market share and perform services valuation as part of commercial bids. Engage customers in upstream commercial activities to secure deal closures.Also support aircraft sales campaigns through effective positioning of Airbus services.Achievements:- Secured multi-million deals of cabin retrofit projects - Helped clinch numerous power by the hour contracts

Head of Service responsible for delivering Integrated Material Services (IMS) to airlines. The integrated material services include aircraft expendables forecasting, planning, provisioning, purchasing and logistics with the aim to support aircraft serviceability.Responsibilitieso Ensuring optimal material availability for airline operationso Coordinates central supply chain and distribution activities for parts delivery to airlineso Lead a team in performing adhoc sourcing and purchasing activities, including AOG requests, for the airlineo Planning and forecast of material based on maintenance tasks BOM analysis, airline maintenance schedule and defects analysiso Perform material consumption analysis to detect high rates of material unreliability and implement improvement actionso Coordinate with airlines line maintenance service providers in ensuring prompt closure of deferred defects through availability of partsAchievementso Setup a consignment inventory of more than 3000 SKUs that achieved more than 95% demand fulfillment within 4 months of operations, which was faster than the target of 9 monthso Exceeded sales budget by more than 6 times within 1st year of operationso Setup transport lines to airlines outstationso Improved inventory turnover rate by 30% and reducing inventory exposure risk by 2.4MUSDo Performed initial fill for over 700 SKUs for a major airline’s fleet entry into serviceo Expedited and resolved material delivery and logistics issues for major cabin upgrade projects

Founder and principal for a company that curates and markets new consumer tech products from global start-ups to Southeast Asia markets. Responsibilitieso Charting the company's direction and strategyo Supplier and partner managemento Business development, brand management and marketingo Sales growth, financial performance and procuremento IT infrastructureKey Achievementso Partnered with global startups and obtained exclusive distributorship agreements to market and distribute more than nine SKUs acrossSingapore, Malaysia and Bruneio Established networks with partner retailers in Singapore and Brunei to market and retail new technologies to consumerso Established an e-commerce front with SEO planning and web analytics for direct online sales to consumers in Malaysia, Singapore andBrunei

Responsibilitieso Individual contributor responsible, as part of organisation development, for implementing and driving process efficiencies in the MediaCorp Groupo Key driver and facilitator for collaborative process improvement sessions between process owners and stakeholderso Key driver for formulating and implementing productivity objectives, strategies and benchmarking for all corporate levelso In-house corporate trainer for productivity and business process improvement programso Organization development strategist for change effectiveness and managementKey Achievementso Formulated and led a corporate-wide program to engage high potential employees in re-thinking company strategies with SVPs and above asmentors. The program has led to gestation of new business ideas through a hybrid bottoms-up and top-down approach.o Key project team member for implementation of a Media Asset Management system worth SGD 12M. Achieved annual productivity gains ofSGD $450K through workflow analysis and process improvemento Business analyst for transformation of existing legacy radio ads order fulfillment system into an automated system. Helped save more than sixthousand man-hours annuallyo Performed corporate training on productivity and process improvement methodologies (Lean and DMAIC) with middle and senior management. Through this training, employees are equipped with process improvement skills to drive projects that improved efficiencies intheir own departmentso Derived corporate goals and benchmarking with senior management and C-Suite to help measure and achieve company’s strategic objectives. Through this effort, the company had a consolidated business scorecard that underscored the importance of key revenue drivers

Responsibilitieso Department head of a regional internal consultant team consisting of Project Managers and Process Engineers for world-wide project management, continuous improvement in LEAN and Six Sigma and enhancing business processeso Management of a company-wide continuous improvement ideas scheme and incentives rewardingo In charge of operational management parameters and optimization. Formulate volume flow analysis and plan capacity for equipment and manpower in order to meet desired throughout and TAT performanceo Driving performances to achieve the targeted competitiveness indicators in repair operations and supply chain (e.g., cost savings, standard costs, project implementations, etc.)o Analyze supply chain processes for sourcing, material planning/management, production and shipping logistics. Employ LEAN/5S and SCOR methodology to improve supply chain performanceso Strategizing and planning of CAPEX to ensure timely growth of company’s capabilities and capacityo Hire, train, supervise, and appraise direct reports. Lead staff to implement department objectivesKey Achievementso Implemented a company-wide 5S programme with management walkabout to drive home importance of LEAN and 5So Regional leader for World-wide implementation of supply chain processes improvements in distribution and central supply chain management that achieved more than €300K EUR annual savings for Asia and contributed towards a world-wide one-time savings of €12M EURo Performed analysis on Turn Around Time (TAT) improvement for repairs using LEAN Six-Sigma methodologies and implemented improvement actions on work prioritization and scheduling management which improves TAT from 50% meeting objectives to 80% meeting objectiveso Management of a cross-regional project between USA and APAC to improve performances in IFE repairs. Quick-wins of $50K USD annual savings are identified

Responsibilitieso Management of a regional team of technical support engineers for equipment maintenance, technical support and setup of new test equipment in IFE and Avionics Systemso Plan training programs for engineers and technicians for new products. Also responsible for in-house trainer programso Perform analysis on IFE and Avionics product testing to ensure test methodologies are in accordance with product specificationso Management of technical publications team to ensure timely update of crucial technical manuals and publications for continuance of repair operationso Hire, train, supervise, and appraise direct reports. Lead staff to implement department objectives

Responsibilitieso Understand specific customer requirements and formulate project management plans for realization.o Handle customer accounts and provide technical services in all engineering aspects to customers like SilkAir, Tiger Airways, Mandala Airlines, Cebu Pacific Airlines etc.o Design local modifications on aircraft according to airlines’ requirements and raise local modification bulletins for implementation.o Perform reliability trending and defect analysis on removed components. Work with vendors like Thales, Honeywell, and Rockwell Collins to improve component reliabilityKey Achievementso Management of a major technical project for Mandala Airlines Airbus A320 aircraft modifications to enable support for flight data monitoring.One-time cost savings of near USD $100K by utilizing existing aircraft systems to achieve meanso Implemented real time air defects monitoring for Tiger Airways aircraft fleet through local modification bulletinso Resolved AOG situation for Tiger Airways and Silk Air aircraft expeditiously through detailed troubleshooting and engineering research

Responsibilitieso Responsible for ensuring timely and efficient maintenance of aircraft avionics and developing aircraft engineering modifications to enhance capabilitieso Serve as the section manager for CH47 avionics and main customer liaison for 127 SQN, one of the company’s largest customers, for all aircraft avionics issues and development projectso Perform EMI-EMC interoperability assessment for CH47 avionics components in accordance with MIL Standards.o Develop project plans, track project execution, manage changes, develop and execute implementation planso Responsible for spearheading, developing and strategising the Innovation framework within the company. Develop business strategies to achieve business KPIso Develop and implement infrastructure plans worth millions with headquarters that enhance organisational capabilitiesKey Achievementso Conceptualized, planned and executed engineering, maintenance and logistics deployment of a CH47 fleet from Singapore to Thailand thatlasted for 3 weeks and across different missions involving humanitariano Managed a SGD27M project that involves aircraft avionics upgrade from conceptualization to productiono Managed and implemented multi-million worth of infrastructure growth for the AH64Ds Apaches in Sembawang Air Base and main projectplanner for the S-70Bs aircraft infrastructure developmento Developed Innovation framework and created strategies to enhance business growth through Innovation. Main driver in application for theSingapore Innovation Award in 2006 and obtain Singapore Innovation Class re-certification for the organizationo Enhanced the company business process through alignment with the Singapore Quality Class business excellence framework. Assisted thecompany in obtaining the MINDEF Excellence Award in 2005, 2006 and the Minister for Defense Award in 2005, 2007