-Manage development of new CRM to be used by stakeholder with the goal of storing thousands of records of data on companies from around the globe, including Fortune 500 companies-Leads team of 20 individuals with dynamic backgrounds and areas of expertise-Communicates tasks, requests, and requirements from stakeholder to project team to advance project to completion-Facilitates daily standups with internal team as well as weekly and monthly discussions between the project team and stakeholders. Including discovery meetings with end users to understand current pain points, product requirements, and features-Developed and deployed new Project Management System that outlines open and ongoing tasks, cycle time, priority of team tasks, and other components which has led to higher team efficiency and more visibility of project status for clients-Proactively identifies potential projects risks while developing mitigation and solution strategies in order to minimize or remove disruptions or blockers

-Organized and delivered multiple-day trainings with a diverse set of stakeholders while accommodating a crowd of individuals with varying levels of product familiarity and sophistication-Applies a strong sense of empathy when presenting instructive materials to attendees of a workshop -Conduct on-site trainings of all Marketing Cloud tools / applications for small to large companies-Design customized training modules for client engagements based on their utilization of the Salesforce Marketing Cloud software and their expressed needs-Manage expectations, provide escalation paths, and document resolution of any issues that arise in training sessions-Provide strategic thought leadership around defining training goals, and the resulting needs assessment

-Developed a team schedule and marketing plan to manage a quarterly project-Managed a cross team budget exceeding 1 million dollars-Helped develop, produce, and deliver print and digital content on a worldwide scale-Planned and executed a team wide internal marketing campaign reaching over 1000 employees

-Supports clients email marketing and communications-Uses creative traffic management and PM experience to provide assets to stakeholders quickly and efficiently-Works as a liaison between the stakeholders and the creative team to secure on-time/on-budget delivery of creative assets-Leads weekly creative meeting to balance team workload, check on status, and address potential road blocks with work completion-Attends client branding conferences and works with stakeholders to improve efficiencies, review processes, and then documents learnings and best practices for the team

-Used Epiphany (a data management platform) to filter data into campaign specific lists based on business rules and use case scenarios-Implement email campaigns for the Microsoft SMB Marketing Team to acquire new Bing Ads customers and inform current advertisers-Manage creative assembly, execute customer targeting lists, and deploy marketing and service communications according to requested and advised specifications-Define, create and analyze campaign reports to measure key takeawaysManaging the day to day activities to sustain triggered email programs

-Develop HTML email content for multiple versions of an email campaign; connect content to data for dynamic email creation-Work effectively with multiple project managers to meet deadlines and launch multiple campaigns-Able to complete email campaigns from early design through preview stages to live launches-Manage the uploading, sorting, and manipulation of client provided data-Strong ability to juggle multiple tasks at a given time and prioritize as needed – deadline and detail oriented