Patrick Halferty Email & Phone Number

Seattle, Washington, United States

* Drove excellence in design quality, pushing creative concepts and inspiration to express top brands across marketing channels and campaigns.* Managed and brought inspiration to a team of designers and writers, from concept to execution across print, digital, and video.* Partnered closely with the Marketing and Operations Teams to understand strategy, business goals, timelines, and planning, while being a strategic voice for creative.* Translated marketing briefs into creative direction, ensuring final creative delivered on the needs of the business.* Participated in and helped facilitate Creative and Marketing design brainstorming, ideation sessions, and concepting.* Collaborated with cross-functional partners (both client and agency) through the implementation phase to realize brand and project vision.

Greater Seattle Area

* Took creative leadership on assigned client accounts.* Developed innovative, strategic, and cutting-edge design solutions across mediums from concept through implementation that translated, supported, and activated the brand or business strategy.* Helped direct and inspire other creative team members to fulfill client needs and elevate the quality of our work.* Provided clear, insightful, and objective critiques of creative work in connection to the strategic vision.* Helped build a strong creative culture within the team – mentoring, motivating, and retaining more junior designers while promoting creative philosophy and understanding across the broader organization.* Remained current and communicated industry trends and techniques, including knowledge of digital tools and techniques.* Contributed to business development through new and organic growth opportunities.* Contributed to pitches and proposals to ensure creative was meaningfully leveraged to bring our work to life.* Supported client management, financial reporting, forecasting, and profitability.

Seattle, Washington, United States

* Led the design discipline within the Agency.* Conceptualized high-level campaign solutions for top brands.* Led the design team in the implementation of omnichannel campaign creative.* Created original designs in product work (design systems, brand implementation, campaign visuals).* Interpreted, adapted, and applied our client’s visual design systems to produce new content.* Demonstrated ability to make design and art direction decisions across all platforms.* Collaborated and sometimes led creative ideation and concept development.* Refined layouts, images, and fonts.* Conducted production design tasks such as file setup, asset production, etc.* Presented design ideas to internal team and clients.* Applied visual design to new business and pitch concepts.

Seattle, Washington

* Contributed as a talented team player and creative leader, crafting fresh, compelling creative that enhanced the customer experience and strengthened brand equity for assigned brands, campaigns, and programs.* Offered innovative direction while upholding visual integrity and brand standards, ensuring excitement surrounding the brand.* Pursued creative excellence by staying updated on design trends and consumer engagement strategies.* Collaborated with other art directors and designers to ensure our work resonated across various mediums.* Reviewed all submissions for quality, strategic alignment, and brand integration.* Oversaw campaign editing and storyboard creation for videos.* Collaborated with copywriters and creative directors to develop concepts and executions.* Partnered with producers to assist in selecting visuals such as photos and models.* Maintained open communication with team members and made presentations to internal clients.* Stayed informed about industry and demographic trends.* Executed creative work within brand and intellectual property standards, while actively participating in Environmental, Health & Safety responsibilities as per company policy.

* Collaborated with the creative team to develop and execute creative concepts and designs for advertising campaigns across multiple channels.* Contributed creative ideas in brainstorming sessions to enhance advertising strategies and campaigns.* Presented design concepts, effectively communicating rationale and incorporating feedback.* Managed multiple projects, delegating tasks to junior designers and ensuring timely delivery.* Conducted regular quality checks on designs to ensure accuracy and alignment with project requirements.* Prepared and organized design assets for client presentations, ensuring they effectively conveyed design concepts.* Stayed current on industry trends, consumer preferences, and technological advancements.* Remained informed about pop culture and social media trends to infuse culturally relevant elements into campaigns.

Greater Seattle Area

* Collaborated with the creative team to develop and execute creative concepts and designs for advertising campaigns across multiple channels.* Contributed creative ideas in brainstorming sessions to enhance advertising strategies and campaigns.* Presented design concepts, effectively communicating rationale and incorporating feedback.* Managed multiple projects, delegating tasks to junior designers and ensuring timely delivery.* Conducted regular quality checks on designs to ensure accuracy and alignment with project requirements.* Prepared and organized design assets for client presentations, ensuring they effectively conveyed design concepts.* Stayed current on industry trends, consumer preferences, and technological advancements.* Remained informed about pop culture and social media trends to infuse culturally relevant elements into campaigns.

* Worked through creative briefs alongside art directors, from concept development to iteration of design mockups (wireframes / visual concepting), prototypes, and final production files to drive conversion through thoughtfully designed experiences.* Built and managed marketing landing pages and emails using internal tools and platforms, considering the holistic user journey; worked closely with product and engineering on output, delivery, and usability.* Supported other branded materials including display ads, social media, illustrations, video + motion assets, and animated gifs, in addition to owning marketing websites and emails.* Built and managed digital design systems, pattern libraries, and guidelines in collaboration with the Product design team to support brand consistency across the entire customer journey.* Stayed tuned into the competitive marketing, digital design, and technology landscape, sharing insights with the team and proposing new ways to elevate digital experiences.* Worked closely with in-house copywriters, project managers, and developers, as well as external vendors, to make design decisions informed by research, brand positioning, and business objectives for B2C and B2B customers.

Bachelor Of Arts - Ba, Graphic Design

Bachelor Of Fine Arts (B.F.A.), Graphic Design