Patrick Handley Email & Phone Number

Canton, OH, US

US

US

Akron, OH, US

• Team lead for 30 associates and 10 contractors, with responsibilities spanning both Consumer and Commercial business units for North America (“NA”). Responsible for team development, coaching and skill set evolution in.
• Business lead for all NA pricing including implementation of price changes, audit compliance, and customer program approval. Responsible for leading the migration from legacy pricing systems to SAP compatible systems..
• Lead NA business forecasting across both Consumer and Commercial business units for both replacement and original equipment manufacturer (“OEM”) tires. Manage team of data scientists in the development and deployment.
• Responsible for all measurement and tracking of US and Canada tire markets. Acquire and manage syndicated data from multiple vendors. Design solutions to integrate, host, and visualize data. Drive adoption of.
• Implement real time measurement and tracking in response to market conditions and unforeseeable events leveraging all data sources. Develop quick response tracking on external factors such as COVID-19 global pandemic.
• Own reporting and analytics across all company owned and operated retail outlets. Build customer analytic capabilities including Customer Relationship Management (“CRM”) and Recency/Frequency/Monetary (“RFM”) modeling.

Tampa, Florida, US

• Enterprise-wide advanced analytics lead for $4bn business spanning multiple brands, covering 1,500 restaurants throughout 48 states and 21 countries.
• Owned evaluation of pricing actions, remodels, menu changes, marketing campaigns, and promotions, driving fact-based decisions via analytics, consumer testing, and in-restaurant testing. Outcomes have included shifts.
• Built customer level analytics capabilities from the ground up. Developed database of 40M customers including purchasing and demographic data. Built customer segmentations for developing personalized communications and.
• Led all data and analytic support in launching first cross-brand loyalty program. Partnered with IT to build loyalty database of 3M members used for behavioral targeting and segmentation.
• Led social media insights. Implemented social media text mining to provide real time customer insights into restaurant execution and consumer preferences.
• Partnered cross-functionally (real estate, human resources, marketing, finance, internal audit, operations), leveraging analytics covering site selection, turnover, fraud detection, service levels to drive restaurant.

Chicago, Illinois, US

• Led Advanced Analytics team, overseeing 6 director-level resources, 30+ supplier resources and $15M vendor budget.
• Re-negotiated syndicated contract, resulting in $4M+ savings, improved marketplace visibility, and analytic capability.
• Implemented process for sizing innovation resulting in faster, more accurate sizing of opportunities.
• Managed analysis of all marketing activity across the portfolio to optimize marketing investments. Established marketing impact measures based on key consumer targets, moving analytics from a total store approach to.
• Set and delivered analytics vision to ensure long-term competitive advantage.

Bentonville, Arkansas, US

• Led first ever marketing mix modeling to optimize ~$1bn in marketing investments.
• Developed comprehensive assessment of marketing activity across departments resulting in reallocation of marketing investment across tactics and categories.
• Partnered with merchandising teams and key suppliers to leverage insights to drive category performance.
• Oversaw development of automated analytic platform to enable modeling, analysis and simulations. Platform enabled users to analyze response to marketing programs and allocate spending via optimization and scenario.
• Drove redesign of circular program optimizing distribution, category and item assortment, as well as creative elements.
• Utilized store data and in-market testing across both general merchandise and grocery to optimize product assortment based on local consumer preferences.

Purchase, New York, US

• Responsible for customer/channel specific research including primary consumer research. Supported category management initiatives ensuring customer, category, and channel insights reflected in key retailer presentations.
• Led market analysis across Tropicana division, providing recommendations and growth strategies to sr. management. Oversaw syndicated market data acquisition – managing $7M budget and team of internal and external.
• Developed category management program during challenging consumer and competitive environment. Provided framework for pricing and promotion structure, revised advertising strategy, shelving program, and product.
• Led evaluation of potential licensing and acquisition opportunities. Served as divisional liaison with corporate strategy team to size opportunities and ensure consumer learnings were reflected in decisions.
• Built advanced analytics function – building capabilities for pricing analytics, marketing mix modeling, and forecasting.
• Partnered cross-functionally on innovation, including line extensions, brand expansion, and packaging innovation.

• Led business analyses across cereal division incl. assessment of pricing, promotion, advertising, and competitive impacts.
• Drove competitive landscape analysis, developing tactics to protect against competitive entries.
• Designed, developed and implemented category management applications for field sales.
• Evaluated effectiveness of advertising campaigns. Partnered with field sales to evaluate trade merchandising plans.
• Managed business analysis across product lines including marketing mix models, market structures and forecasting.
• Developed cross-divisional analytic tools for trade and consumer promotions, providing company-wide promotion strategies.