Lead and manage China sales and appplication engineer team to develop business.

Accountable for revenue and margin of a newly acquired UK-based mechanical business in China.Market research and define target market segments.Formulate and implement marketing strategy.Develop OEM and end user customers to win business contracts.Promote product to OEMs, end users, DIs and EPCs across target markets by holding seminars or attending trade shows, and so forth.Achievements:Worked out effective marketing strategy and made significant progress towards the right directionObtained key accounts and built up customer base.Business network include: Heavy industries, mining, mining machinery, steel, port, cement, material handling, tunnel boring machine, gearbox, petrochemical, plastic extrusion, OEMs, end users, EPCs and design institutes.Typical customers: Caterpillar, JOY, Thyssenkrupp, Metso, Xibei Benniu, NHI, Sany, CITIC, Sinoma, Hefei Cement, FLSmidth, China Railway Tunneling, ZPMC, DHI, Huadian, SEW, Flender, Zollern, Caperion, Siemag, THI, Baosteel, Chinacoal, Shenhua, Tangshan Port, Sinapec, LG Chem, CNCEC, etc.

Overall responsible for wind energy in China, took the lead to start up wind energy business, from strategic planning to BD and sales.Formulate and implement BD and sales plan.Develop OEM and end users and build distribution network across China wind energy market.Achievements:Built solid business network with top 20 OEM customers and wind power farms.Success in entry to China wind energy market.

Responsible for automotive business in China, develop and implement sales plan.Lead, motivate and manage sales team to achieve sales target.Closely participate in customer development and negotiation.Review the performance of sales team and try to improve.Cross functional coordination to support sales activities and meet customer requirements.Achievements:Grew automotive business to multi-million level.Built solid customer base with leading OEMs and tier1/tier2 suppliers across China.

Develop annual sales and marketing plan.Recruit, manage and lead sales team to achieve sales target.Develop distributor network.Launch marketing programs to improve brand awareness and support sales activities.Achievements:Built sales team, established distributor network and hit the market successfully.

Develop new customers and maintain existing customers to achieve sales target.Establish and maintain strong customer relationships to sustain and grow sales revenue.Handle sales orders, receivables and problems solving.Achieved RMB15m annual sales revenue.

Work as management trainee with job rotation from HR, production to sales department.