Developing and executing the business strategy and delivery of people, services and profit objectives across the Middle East, North Africa and Turkey (MENAT region). - Develop and execute the regional operating plan in order to attain goals - Develop strategic and operating plans to the region - Plan cost-effective processes and market development activities - Ensure company policies and legal guidelines are adhered to - Develop and roll-out proper sales tools, trainings for sales team - Analyze market numbers and overall performance to provide solutions and ensure company ongoing growth - Lead the sales integration across the region

Territory and commercial Management in acquiring new business and fortifying existing ones.Full accountability on P&L and new product launches.Provided strategic inputs for overall channel sales strategy to drive profitability of the distribution, retail & direct channel and delivering sales target.Market intelligence and competitors monitoring to fine-tune the marketing strategies and achieve revenue & profitability targets while successfully dwelling in the face of growing competition. USP of all products to achieve higher sales realization value. Annual budgeting of the region of primary and secondary sales, manpower recruitment, placement, sales promotional activities for the secondary sales and channel partners, advertising, etc.Managing the sales team and interfacing with other departments like Finance, HR, Internal Controls, Compliance, Marketing, Trade Marketing, Back Office employees, was another key aspect of my job.

Implementation and assessment of the essential 8C's of the successful demand generation and providing the needed recommendations and course of action.Played a pioneer role in developing and managing appropriate POSM and in-store displays; developing category planograms and merchandising guidelines; developing core distribution range by channel; and developing the commercial plan for the country from a category & channel perspective by aligning with sales management (Locally) and brand team (HO Dubai).Optimizing effectiveness of consumer/shopper activities at a local level and handling volume/value targets plans, set, and achieved in the country. Budget planning across the whole business cycle.

This role saw me leveraging skills in identifying prospective clients, generating business from new accounts & developing them to achieve consistent profitability & ascertaining sufficient inventory levels at each sales outlet/ distribution channel. Other deliverables in this role included:I also assured training programs are in place for developing superior sales skills, strategies /conceptual selling and category management; managed all budgets and allocations professionally.