Responsible for maximising on-product engagement of core DAZN content (UCL, Bundesliga, NFL, UFC and more), plus ensure growth of complementary propositions such as NFL Game Pass on DAZN, DAZN PPVs, DAZN Top of Funnel, DAZN BET and more.- Defining strategy and principles for content merchandising on DAZN Homepage, including prioritisation of key events for content & product promotion plan across all on-product channels- Developed KPI framework to report and review on content engagement performance in ever-changing sports environment- Define merchandising of promotional strategy to ensure growth of NFL Game Pass on DAZN in Germany and other regions in DACH territories, including O&O-Marketing with NFL Germany channels- Responsible for DAZN Pay-per-View sales amongst existing subscriber base through defining merchandise- and cross-promotional strategy to drive awareness and demand for fights- Key Contact for all complementary propositions and products, such as DAZN BET, DAZN SHOP, FanZone, 6 To Win and more

- Leading cross-functional projects across multiple departments and stakeholders, such as GTM-strategy for DAZN x NFL Game Pass, DAZN PPV’s, DAZN SHOP and more- Manage customer communication priorities with CEO and SVP's Subscription, Media & Production/Editorial- Ensuring the implementation of business & marketing priorities in content and customer environment- Develop new and improve existing measures to increase engagement, retention and other customer-related KPI's- Driving collaboration across commercial/strategy and content departments

- Responsible for strategic partnerships with publishers- Delivered campaigns against acquisition, retention and marketing KPI's- Expanded affiliate network with new partnerships to drive additional audience groups

Project Management with a focus on delivering campaigns, events and product releases for high-profile clients like Red Bull, adidas & the FIA