My responsibilities include overseeing the AdMax Local Client Service team for direct and white-label clients and the marketing department for AdMax Local; our sister SAAS company AMP'D Local, and other partners.

Lead and grow the marketing function of a SaaS playbook and dashboard tool that helps small business owners efficiently invest their time and money in digital marketing based on growth or profitability objectives. Work in collaboration with the CEO, product, and sales teams to create market awareness and demand for the solution. Responsibilities include defining the overall demand generation strategy and overseeing the execution of demand programs that measurably contribute to the sales pipeline. Assist in the ongoing evaluation of market opportunities and positioning to maximize opportunities for future growth. Also, oversee relationships with 2 of the top three revenue-generating clients and business development of new service offerings.

Responsible for client profitability of the agency and guiding a team of performance marketers to create, implement, measure, and test successful strategic deliverables. In addition to monitoring and mentoring client teams, I assist the president and CEO with defining client business goals, implementing new marketing campaign ideas, program planning, participating in new client pitches, and developing training techniques and processes to support the growth of client accounts.

Led strategic relationships with our partners such as Cox Media, Home Franchise Concepts, VCA Animal Hospitals, Audacy, and BloomNation, as well as guiding the internal Social product roadmap. Directed a team of 5 that executed paid social campaigns on Facebook, Instagram, Twitter, Snapchat, and TikTok for our managed services customers.

Freelanced for Staircase Digital, Blavity Inc, and Fox Digital providing digital marketing services including paid media, email/sms marketing, and event marketing. Highlights include leading and developing the execution of an integrated events marketing plan for the AfroTech Conference that produced a 38% increase in web traffic and $2M in ticket sales.

Managed and executed brand development, content marketing, research/insights, media, social, and PR for multiple entertainment and esports/gaming properties for Vision Venture Partners, including Vision Esports, Twin Galaxies, Echo Fox, H1Z1 Pro League, and Players NTWRK. Leveraged data to align content and marketing strategies that spoke to Gen Z across digital programming in sports, entertainment, and streaming.Key Properties: Players NTWRK (digital entertainment network), Vision Entertainment (Influencer stream team, original programming), Echo Fox (43 players & 10 titles) & Twin Galaxies (owned & operated leagues/properties).

Built and grew the global social, paid media ($1M - $2.5M+monthly spend), and website redesign offerings while leading new business and client growth initiatives. Established customer journey approach for campaign design and measurement. Assigning roles to tactics within the funnel led to better integration and channels working more effectively to meet client business objectives. Aided Global President in opening offices in Singapore, Hong Kong, and Tokyo by leading comprehensive and dynamic workshops on best practices in digital marketing.Clients included Toyota, Qapital, LA County Department of Public Works, CyrusOne, Earth Balance, and NextVR.

Advanced the digital marketing capabilities and brand perception for charitable donations and PGA Tour golf event ticket sales growth across interactive mediums, which helped generate $8.3M in revenue. This included managing the organization’s website and providing strategic input to staff to develop and optimize multichannel marketing assets, including email and social media outlets. Also managed, monitored, and enhanced Facebook, Twitter, and Instagram accounts for Tiger Woods.

Oversaw social media accounts for more than 90 premier private, resort, and public golf courses throughout the United States. Also implemented and managed $1.2M in paid search and social spending that generated $18M in revenue. Integrated new content on the American Golf website by authoring 54 blog posts that generated 307,357 page views.

Provided quantitative and qualitative analysis and implemented business process improvements that reduced overhead costs by 80%. Also, collaborated with the app development team to create a social listening tool called SocialBuzz that was piloted to Sony Pictures to analyze social media data for Men in Black 3 and The Amazing Spider-Man.

Managed a team of 10-12 publicity research coordinators that delivered media monitoring services to top film studios and publicity agencies. Promoted after helping the president create a new product roadmap for an automation service.

Monitored and measured media values of movies and tv shows for film studio clients such as Sony Pictures, Warner Bros, 20th Century Fox, and Disney. Promoted to Publicity Research Manager for high accuracy and efficiency.