Responsible for the management of digital and demand generation marketing efforts, including:Establishing & managing our digital marketing plan. Owning the strategy, budget and planning for all paid campaigns, website optimization, social channels, and organic efforts. Managing relationships with outside agencies. Developing creative briefs, executing digital campaigns, and managing the budget of all campaigns. Managing relationships with third-party account management teams. Analyzing performance data and providing weekly reporting on metrics & KPIs for all digital channels & providing insights & recommendations to internal and external audiences. Communicating digital campaign performance to the team & stakeholders. Collaborating with the demand generation, content marketing, creative, and MOPs teams to concept & executing digital campaigns. Conducting ongoing campaign optimizations to drive online conversions efficiently. Managing & monitoring campaign landing pages, conducting A/B testing on page variations, and executing conversion optimization initiatives. Actively researching new opportunities and channels to target Ideal Customer Profiles (ICPs) and implementing methodical experiments to drive awareness & conversions.

Acted as the subject matter expert and managed digital marketing initiatives , including:Building innovative, integrated digital media recommendations. Planning, creating, and executing account marketing campaigns with nurturing cadences to increase the top of funnel leads for sales. Collaborating with the Sales team, SMEs and product teams to maximize demand generation effectiveness and ensure alignment with all sales and marketing goals. Developing and maintaining automated reporting on marketing KPIs and other business metrics – reporting results and learnings. Managing CRM and marketing automation platforms; monitor performance to ensure precise targeting and tracking. Project-managing the customer-facing website redesign, development, review, and ongoing management/maintenance. Maintaining and updating all aspects of the Park Place Technologies website, including creating, updating, and maintaining website pages using HTML, CSS, and PHP. Creating and updating blog pages. SEO monitoring and updating. Updating security patches and vulnerability issues. Project managing the internal-facing intranet redesign, development, review, and post-launch management. Assisting with strategic development for SEO campaigns, starting from the planning and launch through the post-launch and analysis stages. Preparing and executing on-page optimization strategies to achieve organic visibility. Working closely with Analytics to track results, extract insights and optimize program performance. Advising on digital advertising, best practices, vendors and technologies to internal teams and stay current on global digital media trends to research and evaluate market opportunities to increase revenue. Strategizing, planning and execution of digital marketing activities that drive business and marketing KPIs.

Worked to develop, deliver & maintain a global digital content strategy across all Dealer Tire eCommerce platforms, ensuring that SEO best practices were followed and implemented. Collaborated with internal stakeholders, external partners and third-party agencies to execute marketing initiatives across all customer acquisition channels including paid search, display, search engine optimization, social media, and other areas of digital marketing. Lead the required analytics for each digital marketing campaign to analyze and measure the performance of paid, earned and owned marketing efforts. Developed recommendations for Senior Manager of Marketing and Brand Managers on digital media strategies to increase web traffic & conversions for OEM and dealer e-commerce websites, inclusive of social, paid advertising, and setting up campaign tracking through Google Tag Manager. Supported & executed social media, SEO and PR efforts to implement and optimize Dealer Tire’s corporate digital marketing strategy including consumer-facing branding, corporate communication & talent acquisition efforts. Collaborated with the creative team to develop high-value content including blog articles, ad copy, banners, and social media posts.

Served as the Digital Channel Manager for a PR/Digital Advertising agency headquartered in Ohio from June 2020 - August 2020. Work with both B2B and B2C clients to research, analyze, strategize, and execute digital marketing efforts. Assist with PPC, SEO, Local SEO, Analytics, Social Media, Paid Social, Email and Content campaigns. Contribute and implement website updates to ensure consistency with marketing goals. Provide performance reporting for all efforts on digital initiatives. Maintain pulse on latest channel trends, best practices and industry happenings to help shape client campaigns. Work collaboratively with agencies to implement campaigns and reporting for their clients.

Worked with project teams to deliver increase business & brand improvements to Adept's clients in various business areas. Acted as an Account Associate & Project Owner on several client accounts, managing the scheduling and completion of website projects, maintenance tasks and builds/redesigns. Communicated with clients to strategize, manage, and put marketing & website requests into effect. Performed quality assurance testing on client websites, assists with content creation on websites to ensure proper functionality and user experience, and works with the development team to complete one-off web projects. Worked to manage the project plans, resource planning, and client communication for clients with website maintenance contracts.

Communicated with clients and team members to strategize, manage, and put marketing & website requests into effect. Performed quality assurance testing on client websites, assisted with content creation on websites to ensure proper functionality and user experience, and worked with the development team to complete one-off web projects. Conducted research to support the optimization of client campaigns in areas regarding pay per click (PPC) marketing, search engine optimization (SEO), conversion rate optimization (CRO), and inbound marketing. Worked with the PPC team to utilize bid management tools, analytics tools, and data modeling to maximize the effectiveness of paid advertising campaigns. Worked with the SEO team for tasks including content optimization, maintenance, technical optimization, social media integration, strategy development, and assisted with performance reports for clients. Worked with the Conversion Optimization team to test, monitor, analyze, observe user feedback, and report on website goal conversions.

Reported to the Senior Director of Soccer Business Development and the Camp Coordinator. Assisted with creating the marketing plans and execution for the 2015 Winter and 2016 Spring Youth Camps, with aggressive year-over-year growth targets. Contributed to the leadership for the on-site youth camp and program marketing and operations, coaching, and customer relations. Assisted in several different projects including the production of the marketing and advertising timeline for Crew SC soccer camps, creation of promotional videos and online registration, website editing, customer outreach, sales calls, coaching, and training camp preparation. Worked with several teams across the organization to ensure that each youth camp and training session was properly planned and executed.

Worked with the Development & Marketing Manager and the Director of Outreach & Engagement.Created and filmed the promotional video to help raise funding for the center’s environmental educational programs. Managed social media accounts to market GIAC’s educational programs and work in the community. Created content on the organization’s website, designed flyers and brochures, contributed to team and project planning meetings, promoted and set-up events to help with community relations and maintain GIAC’s on-line presence. Filmed, edited, and presented video montage of the organization's services for the youth for marketing purposes.

Worked with the Director of Public Information and Marketing. Conducted the writing and distribution of a quarterly newsletter to market Famicos’ work in the community. Worked with the committee to plan and facilitate the Annual Fundraiser. Due to the efforts of our marketing team, 2014 was a record year for fundraising and growth in services at Famicos. Managed mailing lists for distributing sponsorship and donation letters to increase donors for the annual fundraise and sponsorship. Assisted with planning the Foundation’s Annual Meeting, and provided enhancements for the annual report designs to present a different view for the strategies and outcome of the projects. Worked across the marketing, accounting, and community relation teams to make sure that our work was recognized & acknowledged throughout the neighborhoods we worked with.