Patrick Cumming Email & Phone Number

Edinburgh, Gb

Edinburgh, Scotland, United Kingdom

United Kingdom

KlientBoost is a performance marketing agency with the most published wins (case studies, reviews, video testimonials) of any agency on the planet (sounds crazy, but we did the research. Check out our site).Through paid advertising, SEO, email marketing, and conversion rate optimization, we accelerate the growth of our 250+ clients in the SaaS and eCommerce spaces.Simply put, we're able to squeeze more ROI your marketing channels because we always experiment with better ways to get things done.

Edinburgh, Scotland, United Kingdom

- Developed and implemented an ABM and demand gen-focussed b2b GTM strategy to EU and NA regions that drove £21M in pipeline (+£6M vs target) with a £14.1K CAC (vs ~£20K for the previous period)- Collaborated with sales teams to diagnose SQL to opportunity blockers and rolled out a webinar funnel–leveraging key strategic partners as speakers–themed around overcoming common pre-deal objections - drove 3 new opps from existing pipeline and ~170 pre-qualified leads- Enhanced sales and marketing collaboration within client account and rolled out an omni-channel always-on content funnel across LinkedIn, Meta, YouTube and Google Ads that also utilised the sales team to perform outbound lead generation and follow LinkedIn thought-leadership posting schedules positioned around key buyer journey blockers- Recommended a data-led decision to pivot core strategic segment choice 9 months into strategy execution after discovering two new segments with a higher likelihood to purchase- Designed and implemented multiple CRM lead flow processes–including creating sales team lead nurture SOPs–and rolled out CRM-optimisation strategies to enhance quality of data and optimise lead nurture processes- Working with clients to better understand their pre-awareness to post-project buyer journeys and diagnose opportunities to optimise key “wow” moments- Collaborating with product, content and senior leadership teams to continually optimise strategy and marketing execution- Building out the agencies Growth Marketing function, embedding key marketing operational infrastructure, with a focus on automating laborious tasks using templates, SOPs, frameworks, software platforms and AI → rolled out a reporting platform that reduced time to create reports ~75% and a PPC-management software that reduced PPC management by ~66% - Relentlessly checking and digging into CRM systems and passeing high-potential leads to sales teams to ensure revenue opportunities are maximised

Edinburgh, Scotland, United Kingdom

- Managed 12+ retainer clients and created and executed several full-funnel, omni-channel digital marketing strategies- Lead and developed the digital marketing function- Collaborated with designers, developers and freelancers to launch full-funnel marketing campaigns- Created and implemented a multi-channel digital marketing strategy that led to a 28% increase in revenue from digital for an eCommerce client over 12 months- Instituted a more effective, agile approach to strategy execution and planning which was applied company-wide → the key benefit was that it allowed us to more readily pivot strategically based on new data insights, trends and market activity

Edinburgh, United Kingdom

- Collaborated with client’s in-house marketing and sales team to create and implement an omni-channel, brand-led digital marketing strategy that delivered a 1,100% increase in qualified lead acquisition – 18 avg. per month to 200+ after 18 months of implementation- Delivered workshops and created brand and digital marketing strategies that included defining buyer journeys, mapping key target segments and crafting research-informed positioning statements - Created and executed multiple full-funnel digital marketing, social media, paid media, content and SEO strategies for various b2b clients- Collated weekly and monthly performance reports and presented them to client stakeholders, including C-suite and directors- Upsold agency services to clients and delivered proposal pitches- Writing world-class, snappy and compelling copy for b2b clients, distilling complex ideas into digestible messaging that met both