1.Advise the management team on key planning issues and make recommendations on important business decisions as it pertains to branding and marketing. 2.Responsible for start to finish on all marketing and branding partnerships (with the brand VP’s) 3.Administer and oversee ABG digital both in terms of brand penetration and licensee/partner participation 4.Work w/ CEO and President to create, manage and administer the marketing budget. 5.Lead and develop a world-class team to take the ABG brands to the next level. 6.Be the lead liaison for all our senior level relationships w/ all our licensee & brand partners 7.Foster a success-oriented, accountable environment within the branding department. 8.Ensure all branding department heads are fully informed of ABG objectives 9.Set operational and/or performance goals for the branding department which are aggressive, achievable and tied to long-term goals 10.Monitor department performance against performance goals to ensure that progress is being made 11.Conduct regular meetings with department heads to ensure that priorities are clear. 12.Report in to President

Full P&L responsibility for Kellogg’s second-largest international business unit, with sales of $1 billion and 500-person team. Led Canada board of directors. Co-chaired Food and Consumer Products Canada nutrition labeling committee. Member of Kellogg North America leadership team.

Revitalized Canada marketing operation, rebuilding leadership team, implementing disciplined portfolio strategy, and building robust pipeline of innovation. Managed P&L for more than 30 brands.

Responsible for Special K (SPK) North America $1-billion P&L, including $100-million marketing budget, $150 million in innovation projects, SPK cross-category portfolio strategy, and building sales team to launch product categories new to Kellogg. Championed Kellogg’s largest new category/incremental product launch, which generated sales of $80 million in the first year. Received Silver Lion at The Cannes Lions International Festival of Creativity for Special K 360 marketing campaign of national TV/print, online, PR, and buzz marketing.

Led global marketing team and $30-million marketing budget for $1.5-billion operation. Elevated market share 5% through integrated online/traditional marketing program. Increased occupancy from 68% to 72%, despite industry downturn. Launched the Heavenly Bed, winning the Hotel Service Industry Gold Award for best overall advertising campaign.