Patrick Jutras Email & Phone Number

Montreal, QC, CA

Montréal, Québec, CA

Montréal, Québec, CA

Montréal, Québec, CA

Reporting to the President and CEO, served as a member of the executive and management committee for Québecor and Groupe TVA. Managed a multi-million P&L comprised of a multidisciplinary team of 10 executives and 410 employees from various sectors. Was responsible for maximizing the synergy among the revenues, operations, marketing, research, creative &.

Montréal (Québec), Québec, CA

Montréal, QC, CA

• Reporting to the President, served as a member of the executive and management committee for a multi millions P&L. Managed a multidisciplinary team of 9 executives and 120 unionized employees. Was responsible for.
• Developed and implemented a strategic plan in collaboration with the executive committee to reach corporate objectives.
• Led the business process reengineering for sales and operations by streamlining management systems to enable the development and implementation of key performance indicators.
• Negotiated a $57-million yearly renewable agreement with agency groups and clients.
• Negotiated a unanimous agreement during the renewal of the collective agreement (FTQ) involving changes to labour conditions.
• Steered the restructuring of the sales, operations, and content marketing teams, reducing expenses by 18%.

Toronto, ON, CA

• Reporting to the President of Sales, managed a multi million P&L and a team of 4 vice-presidents, 2 senior directors, and 170 unionized and non-unionized employees. Planned, implemented, and coordinated the commercial.
• Developed and deployed a strategic plan in collaboration with the executive committee.
• Developed a business plan for the sales, operations, B2B marketing, and research departments to meet commercial objectives.
• Negotiated a $190-million strategic agreement with agency groups and clients.
• Integrated and reassigned the Astral teams following its acquisition by Bell Media.
• Steered the restructuring of the executive teams, sales department, advertising operations, and content marketing, reducing expenses by $2.5 million.

Toronto, ON, CA

• Reporting to the President, managed a multi million P&Ls and a team of 5 senior directors and 55 employees. Planned and coordinated the commercial management strategies for RDS, RDS2, RDS.ca, and RDS Info.
• Developed and implemented a strategic plan in collaboration with the executive committee.
• Developed the business plan for the sales, marketing, communications, and research teams, enabling them to achieve sales, marketing positioning, and viewership objectives.
• Negotiated the advertising component for a 12-year broadcasting agreement with the Montréal Canadiens.
• Steered the marketing overhaul for the RDS Info and RDS.ca platforms, as well as the marketing launch of new platforms (RDS2, with 1.1-million subscribers, and RDS GO for mobile phones, with 450K unique visitors per.
• Obtained a record revenue share / market share ratio of 226.

Toronto, ON, CA

• Reporting to the Vice-President of Sales and Marketing, planned and coordinated the commercial management activities of three platforms (RDS, RDS.ca, and RIS). Managed a team of 5 managers and 30 employees. Served as a.
• Developed and implemented the sales strategy and the action plan for the represented stations.
• Maximized synergy among the programming, creativity, sales, and marketing teams.
• Implemented sales and pricing strategies to simplify the rate card by 25%.
• Obtained a revenue share / market share ratio of 165.
• Reengineered the sales team in depth with a focus on performance and commitment.

Toronto, Ontario, CA

• Reporting to the Regional President, planned and coordinated the commercial operations management activities. Managed a team of 15 employees. Ensured synergy among the supply chain, sales, marketing and human resources.
• Completed the business process reengineering, reducing operating expenses by $1.4 million.
• Developed marketing and action plans aimed at achieving the corporate sales and profitability objectives.
• Steered the implementation of a zero-based budgeting approach, saving $1.5 million province wide.
• Was the recipient of the 2004 outstanding contributors program for the execution of the brewery's vision.
• Implemented and streamlined the InBev administrative policies following the merger between Interbrew and AmBev.

Vevey, CH

Advertising, International Trades And Business Administration

Training Certification, Big Data & Intelligence Artificielle

Negotiation Skills And Leadership