Patrick Jutras Email & Phone Number

Montreal, Qc, Ca

Montréal, Québec, Ca

Montréal, Québec, Ca

Montréal, Québec, Ca

Reporting to the President and CEO, served as a member of the executive and management committee for Québecor and Groupe TVA. Managed a multi-million P&L comprised of a multidisciplinary team of 10 executives and 410 employees from various sectors. Was responsible for maximizing the synergy among the revenues, operations, marketing, research, creative & buying media departments. Lead of the agency responsible of advertising, marketing campaign creation, content marketing and social media strategies for Videotron, Fizz and Freedom.

Montréal (Québec), Québec, Ca

Montréal, Qc, Ca

Reporting to the President, served as a member of the executive and management committee for a multi millions P&L. Managed a multidisciplinary team of 9 executives and 120 unionized employees. Was responsible for maximizing the synergy among the sales, operations, marketing, research, and creative media departments. • Developed and implemented a strategic plan in collaboration with the executive committee to reach corporate objectives.• Led the business process reengineering for sales and operations by streamlining management systems to enable the development and implementation of key performance indicators.• Negotiated a $57-million yearly renewable agreement with agency groups and clients.• Negotiated a unanimous agreement during the renewal of the collective agreement (FTQ) involving changes to labour conditions.• Steered the restructuring of the sales, operations, and content marketing teams, reducing expenses by 18%.• Optimized the CRM system, significantly improving efficacy and lowering license expenses by 50%.• Transformed the platform advertising offer by implementing and deploying an artificial intelligence solution and a business intelligence approach.

Toronto, On, Ca

Reporting to the President of Sales, managed a multi million P&L and a team of 4 vice-presidents, 2 senior directors, and 170 unionized and non-unionized employees. Planned, implemented, and coordinated the commercial management activities of the RDS, TSN, Z, Canal Vie, Rouge, Virgin, CHOM, Sympatico, and Astral Out of Home platforms. • Developed and deployed a strategic plan in collaboration with the executive committee.• Developed a business plan for the sales, operations, B2B marketing, and research departments to meet commercial objectives.• Negotiated a $190-million strategic agreement with agency groups and clients. • Integrated and reassigned the Astral teams following its acquisition by Bell Media.• Steered the restructuring of the executive teams, sales department, advertising operations, and content marketing, reducing expenses by $2.5 million.• Steered the launches of B2B programs and major events.• Served as a member of the executive committees of Bell Media—Quebec and Bell Media Sales Canada, of the committee of Bell Quebec, and as a guest member of the board of ESPN International.

Toronto, On, Ca

Reporting to the President, managed a multi million P&Ls and a team of 5 senior directors and 55 employees. Planned and coordinated the commercial management strategies for RDS, RDS2, RDS.ca, and RDS Info.• Developed and implemented a strategic plan in collaboration with the executive committee. • Developed the business plan for the sales, marketing, communications, and research teams, enabling them to achieve sales, marketing positioning, and viewership objectives.• Negotiated the advertising component for a 12-year broadcasting agreement with the Montréal Canadiens.• Steered the marketing overhaul for the RDS Info and RDS.ca platforms, as well as the marketing launch of new platforms (RDS2, with 1.1-million subscribers, and RDS GO for mobile phones, with 450K unique visitors per month).• Obtained a record revenue share / market share ratio of 226.• Steered the launch of impact marketing campaigns and of new brand images for RDS, 24CH, the Montréal Canadiens, the Montreal Impact, the Alouettes, RDS Info, and so on.• Steered the launch of the RDS community involvement campaign.• Served as a member of the executive committee of RDS, as a member of the Bell—Quebec committee, and as a guest member of the ESPN International Board.• Served as a member of Bell's Next Gen CP4 succession program.

Toronto, On, Ca

Reporting to the Vice-President of Sales and Marketing, planned and coordinated the commercial management activities of three platforms (RDS, RDS.ca, and RIS). Managed a team of 5 managers and 30 employees. Served as a member of the management committee.• Developed and implemented the sales strategy and the action plan for the represented stations.• Maximized synergy among the programming, creativity, sales, and marketing teams.• Implemented sales and pricing strategies to simplify the rate card by 25%.• Obtained a revenue share / market share ratio of 165.• Reengineered the sales team in depth with a focus on performance and commitment. • Created a media creativity department in synergy with the commercial production team.• Recognized as the best sales team by the CDMQ in 2007–2008.

Toronto, Ontario, Ca

Reporting to the Regional President, planned and coordinated the commercial operations management activities. Managed a team of 15 employees. Ensured synergy among the supply chain, sales, marketing and human resources (training and staffing). Member of the executive committee for Quebec.• Completed the business process reengineering, reducing operating expenses by $1.4 million.• Developed marketing and action plans aimed at achieving the corporate sales and profitability objectives.• Steered the implementation of a zero-based budgeting approach, saving $1.5 million province wide.• Was the recipient of the 2004 outstanding contributors program for the execution of the brewery's vision.• Implemented and streamlined the InBev administrative policies following the merger between Interbrew and AmBev.

Vevey, Ch

Advertising, International Trades And Business Administration

Training Certification, Big Data & Intelligence Artificielle

Negotiation Skills And Leadership