General Manager - Marketing And Customer Care - India, Middle East And Africa
Chennai
Responsible for Business Development, Branding, and Marketing activities from Lead Gen, events, conference planning and ensuring that customers issues are addressed when escalated.• monitoring and analyzing market trends, analyze financial trends, follow key industry segments, studying competitors' products and services, coordinate with technical and product team to come up with sales presentations, competition analysis• exploring ways of improving existing products and services… Show more Responsible for Business Development, Branding, and Marketing activities from Lead Gen, events, conference planning and ensuring that customers issues are addressed when escalated.• monitoring and analyzing market trends, analyze financial trends, follow key industry segments, studying competitors' products and services, coordinate with technical and product team to come up with sales presentations, competition analysis• exploring ways of improving existing products and services, and increasing profitability• identifying target markets/vertical offerings and developing strategies to communicate with them• preparing and managing marketing plans and budgets• managing the production of promotional material such as brochures, case studies, customer video testimonials, customer speak etc• liaising with other internal departments such as sales, technical and product development and other external agencies• Producing reports on ROI of events, conferences, exhibitions etc.• Organizing events, representing at trade shows, speaking at conferences and coordinating with sales meetings and reviewso Follow up on leads generated and update till end result• Supporting and managing a marketing team. (internal and outsourced)• Lead Generation using outsourced team, LinkedIn and other social media.o Develop Quality Leads• Branding and publishing on LinkedIn, twitter, coordinating for blogs,• Identifying PR agencies for effective PR in the region• Connecting analysts with Leadership team for reviews• Organizing media coverage through News paper, publications on recent happenings at Ramco.• Creating EDM content, Scripts, case studies, announcements on recent order wins and go live.• Coordinating for training for tele calling agencies, mock calls and planning for reviews with sales and vertical heads• Training partner sales executives for sales, planning joint marketing events for effective lead generation Show less