Patrick Kwok Email & Phone Number

Hong Kong Sar

As the Marketing Manager at Outback Steakhouse Hong Kong, I am entrusted with the strategic direction of our marketing initiatives, aligning them with the organization's overarching objectives. With 18 Outback Steakhouse locations and 2 Aussie Grill outlets, our brand holds a prominent position in the competitive landscape of Hong Kong's culinary scene.Key responsibilities:- Develop Marketing Strategies: Pioneered the formulation of overarching marketing strategies, ensuring alignment with our core business objectives and identifying avenues to boost revenue generation.- Lead Campaign Execution: Provided visionary leadership to the team responsible for the successful execution of marketing plans and campaigns, with oversight extending to the meticulous production of marketing collateral.- Optimize CRM Strategies: Enhanced the customer loyalty program experience through meticulous monitoring and refinement, resulting in increased engagement and retention, strengthening our market presence.- Manage Agency Partners: Ensured collaboration and accountability with third-party agencies, maintaining quality control and budget adherence for efficient project delivery.- Consolidate Calendar and Control Budget: Orchestrated marketing calendar consolidation, strategically prioritizing initiatives for optimized resource allocation. Implemented rigorous financial control, ensuring efficient resource deployment and fiscal responsibility.

Hong Kong

As a marketing manager at Aventure Hong Kong, affiliated with Oatly AB (NASDAQ: OTLY), a Sweden-based biotechnology company emphasizing research-driven initiatives, I was key in crafting and implementing extensive marketing strategies for the Hong Kong market.Key responsibilities: - Undertake Market Research and Analysis: Conducted comprehensive market analysis to give our headquarters an in-depth understanding of the Hong Kong market.- Develop Marketing Strategy: Formulated a detailed marketing plan for launching "Good Idea” beverage drink in the Hong Kong market.- Establish Networking and Distribution: Engaged with local networks and distributors to expand market reach. - Procure Local Licensing: Successfully obtained local licenses to ensure compliance. - Manage Engagement and Representation: Collaborated with local networks and influencers, represented the brand at events, and organized product test events to gauge market receptiveness and insights.- Supervise International Reporting: Maintained effective international reporting between Sweden and Hong Kong, ensuring strategy alignment and consistent progress updates.Key Highlights:- COVID-19 Impact Analysis: Delivered research that was pivotal in guiding the company's decisions during the pandemic, enabling the adaptation of strategies and market development.

Hong Kong Sar

As the Catering Sales Manager for the Business Unit - Mira Dining, I oversaw catering sales for prominent brands, including Cuisine Cuisine (IFC), Tsui Hang Village (3 outlets), The French Window, and Assaggio Trattoria Italiana. Key responsibilities:- Supervise Team: Supervised the Catering Sales team, driving revenue growth through effective account management and development strategies.- Manage Finances: Managed catering sales revenue and budgets while generating forecasting reports to support informed decision-making.- Oversee Vendor Management: Negotiated and managed with corporate partners, ensuring cost-effective and high-quality service provisions.- Ensure Service Excellence: Facilitated seamless event service delivery by ensuring clear communication and coordination with relevant departments.- Drive Business Growth: Actively sourced and nurtured new business opportunities, contributing to the expansion of brand reach.- Maintain Guest Relations: Built strong guest relationships, delivering personalized experiences and ensuring guest satisfaction.Key Highlights:- Wedding Expo Sales Achievement: Successfully organized participation in Wedding Expo 2019 (3 Days) and achieved over HK$1M in catering sales, demonstrating a proven track record of driving substantial revenue for the business unit.

Hong Kong

As the Marketing & Event Manager at HMV Cultural F&B Group, a subsidiary of HNA Holding Group Co. Limited (HKEX: 0521.HK), my role encompassed responsibility for hmv kafe (Hong Kong). I embarked on a transformative journey when this 10,000 sq.ft restaurant was in its nascent stage, and I was establishing and nurturing the marketing and events team from the ground up. The group portfolio also featured Lai Bun Fu (HK), hmv kafe (Beijing), HUI (Beijing), and Watami China, comprising nearly 40 outlets.Key Responsibilities:- Marketing Roadmap Development: Developed comprehensive marketing roadmaps for corporate functions and events in collaboration with external partners to drive successful marketing campaigns.- Event Management and Strategic Planning: Led event management and strategic planning, enhancing brand visibility through cross-promotion campaigns and ensuring seamless event execution.- Deliver Marketing Strategy Development: Planned and executed marketing activities with trade partners and clients, contributing marketing materials to drive effective campaigns.- Resource Optimization: Optimized event performance within budget constraints by scaling resources effectively, achieving maximum impact.- Budget Management: Managed marketing budgets to ensure the effective allocation and control of resources, meeting financial objectives.- Negotiation Success: Conducted successful negotiation processes for catering and group sales leads, consistently ensuring positive outcomes for the organization.Key Highlights:- Significant Event Contribution: Generated annual event revenue accounting for 25% of the total revenue in 2017, underscoring the substantial impact of event management on the company's financial performance.- Client Engagement: Worked with over 40 large brands as clients for various events, effectively using our event venue to achieve outcomes and enhance brand visibility.

Hong Kong

As the Marketing & Event Executive at Dining Concepts, I was responsible for 21 restaurant brands, playing a pivotal role in elevating the success of our diverse outlets, including Gordon Ramsay's Bread Street Kitchen and London House, as well as other brands like BLT Steak, BLT Burger, Lupa, Mamasan, Le Pain Quotidien, and self-owned brands such as Bombay Dreams, Bistecca, and Tango. I contributed to our achievements through marketing and events initiatives, aligning with the brand's vision.Key Responsibilities:- Professional Presentations: Developing and creating professional presentations for media, event organizers, and guests, showcasing our dining concepts and offerings.- Event Inquiry Handling: Assisting in addressing event inquiries and crafting comprehensive event proposals, ensuring a seamless process for clients.- Event Coordination: Coordinating events and maintaining effective communication with the floor team and other stakeholders to ensure the success of each event, from planning to execution.- Client Liaison: Acting as a client liaison, ensuring smooth communication among internal teams, external vendors, PR agencies, and event agencies to deliver top-notch events.- Corporate Collaboration: Collaborating with corporate clients, including PR and event agencies, credit card relationship managers, and hotel concierges, conceptualizing and executing engaging seminars and presentations.- Outlet Launch Support: Assisting in new outlet launches, contributing to successfully introducing brand offerings to the market, thereby expanding our portfolio.Key Highlights:- Time Management and Organizational Capabilities: Managed 30+ events in peak season months, demonstrating effective handling of multiple projects simultaneously and consistently meeting deadlines.- Proactive Self-Starter: Demonstrated the ability to self-direct through multiple concurrent projects and rallied team support for streamlined processes and enhanced accountability.

Hong Kong

Key Responsibilities:- Develop and Execute Marketing Plans: Executed marketing plans, leading the implementation of ATL & BTL advertising initiatives. Ensured alignment with core business objectives and identified opportunities to enhance revenue generation.- Oversee Corporate Events: Oversaw the implementation and execution of company corporate functions and events, managing the process from concept design to final delivery.- Facilitate Internal-External Communication: As a key liaison between internal teams and external vendors, fostering effective communication. Ensured execution of marketing and event initiatives by facilitating collaboration and communication.- Conduct Market Research and Analysis: Conducted thorough market and competitor analyses to leverage insights for ongoing brand-building efforts. Contributed to enhancing the quality of work by utilizing findings to inform strategic marketing decisions.- Negotiate Sponsorships and Contracts: Took the lead in negotiating event sponsorships and contract terms, fostering stakeholder collaboration to optimize marketing effectiveness. Played a crucial role in securing agreements that align with business needs.

Hong Kong

Key Responsibilities: - Center Operations Oversight: Directed day-to-day operations of the center, ensuring seamless functionality across all facets.- Sales and Marketing Management: Developed and executed sales and marketing strategies to drive engagement and enhance brand awareness.- Expo Booth Coordination: Organized and managed the company's booth at the Expo, overseeing all aspects of event preparation.- Business Network Establishment: Established and strengthened a dynamic business network with industry stakeholders, including overseas education institutes.- Backend Support for Education Consultants: Provided guidance and resources to support education consultants' backend, ensuring effective student counseling and consultation.- Cross-Functional Collaboration: Collaborated cross-functionally to ensure efficient backend support for education consultants.

Hong Kong

Key Responsibilities:- Develop and Implement Marketing Strategies: As the driving force behind the formulation and implementation of comprehensive marketing, sales, and communications strategies.- Conduct Market Research and Analysis: Conducted market research and analysis to evaluate the performance of products, identifying potential avenues for growth. - Assist in Planning and Execution of Events: Led the planning and execution of events, from crafting marketing promotions to securing sponsorships, ensuring successful events that bolstered the company's market presence.- Support E-commerce Platform Strategy: Contributed to the strategy for the e-commerce platform, achieving the company's business growth objectives in the ever-evolving digital landscape.- Maintain Social Media Channels and E-commerce Website: Managed and curated the company's social media channels and e-commerce website, ensuring a consistent and engaging online presence that resonated with the target audience.