• Led the commercialization plan for next generation product launch in Canada (Dexcom G7)• Build marketing plans for the HCP channel (Specialty, Primary Care, Pharmacists) supporting sustained high growth • Lead the HCP marketing team in charge of implementing our tactical plan• Comprehensive tactical plan includes sales materials, professional education, conferences, omnichannel engagement (email & fax campaigns, website, SEM, paid social & search)• Plan and implement advisory boards with Key Opinion Leaders (KOLs)• Lead quantitative & qualitative market research for various HCP segments• Very tight collaboration with sales and training to ensure impactful training, program roll out and national sales meeting preparation• Coach, develop and motivate a small but mighty team of 3 marketers• Responsible for comprehensive budget planning & management

• Developed and executed marketing plans for the HCP channel (Specialty & Primary Care)• Developed messaging & value proposition for HCP campaigns, tools & sales interactions• Built print & digital sales and HCP marketing collateral• Launched new tools to increase non-personal HCP engagement (HCP site, rep emails, email journeys) • Worked with professional education to build HCP educational and advisory plans• Ongoing KPI & ROI monitoring of marketing initiatives• Led quantitative & qualitative market research for various HCP segments• Co-developed product launch plans for Dexcom G6 in Canada• Set & managed HCP Marketing Budget• Managed multiple agencies & vendors

• Developed strategy and tactics for the Accu-Chek® glucometer in the HCP channel, including the launch of the latest generation of glucometer (Accu-Chek® Guide). Focus was on the Type 2 diabetes segment.• Developed sales tools & HCP marketing programs• Developed messaging & value proposition for HCP campaigns, conferences, tools & sales interactions• Led the Launch, messaging & training of a primary care contract sales force• Territory target list optimization and establishment of HCP sales team (n = 12) KPI objectives

• Similar responsibilities as prior role with higher growth brands and significantly bigger budgets. Insomnia and Uncomplicated Urinary Tract Infection

• Developed the annual brand plan & budgets• Developed marketing and educational tactics to support the brands• Built messaging & promotional materials for sales teams• Prepared the quarterly & annual financial forecasts (sales, budgets, P&Ls)• Created the sales territory alignment, target lists and assigned quotas• Trained the sales force and presented the plan of actions (POAs)• Managed one shared marketing coordinator

Products detailed: - Trelstar® (LHRH agonist for palliative treatment of hormone dependent prostate cancer)- Testim® (Testosterone gel for Testosterone replacement therapy)- Urocit®-K (Potassium citrate for the management of kidney stones)Physicians detailed: Urologists, Radio-Oncologists, Endocrinologists- Achieved 98% of sales quota despite the -50% reduction in territory development budget

- Product management of a diverse portfolio of mature Rx brands (13 brands, 45 skus): Sales exceeded budget by +4% in 2013

- Key account management with wholesalers (McKesson, Shoppers, Jean Coutu, etc.)- Launch of new products and listings at wholesale level- Drafting of corporate communications with wholesalers- Supervision and management of the customer service team- Management of corporate sales, return & credits policy- Associate Product manager responsibilities as of May 2012

- Contract preparation, analysis & modification- Presentation of legal procedures in front of judges & civil courts- Drafting of legal procedure, memorandum & legal advice