Patrick Lacasse Email & Phone Number

Markham, On, Ca

San Diego, California, Us

• Led the commercialization plan for next generation product launch in Canada (Dexcom G7)• Build marketing plans for the HCP channel (Specialty, Primary Care, Pharmacists) supporting sustained high growth • Lead the HCP marketing team in charge of implementing our tactical plan• Comprehensive tactical plan includes sales materials, professional education, conferences, omnichannel engagement (email & fax campaigns, website, SEM, paid social & search)• Plan and implement advisory boards with Key Opinion Leaders (KOLs)• Lead quantitative & qualitative market research for various HCP segments• Very tight collaboration with sales and training to ensure impactful training, program roll out and national sales meeting preparation• Coach, develop and motivate a small but mighty team of 3 marketers• Responsible for comprehensive budget planning & management

San Diego, California, Us

• Developed and executed marketing plans for the HCP channel (Specialty & Primary Care)• Developed messaging & value proposition for HCP campaigns, tools & sales interactions• Built print & digital sales and HCP marketing collateral• Launched new tools to increase non-personal HCP engagement (HCP site, rep emails, email journeys) • Worked with professional education to build HCP educational and advisory plans• Ongoing KPI & ROI monitoring of marketing initiatives• Led quantitative & qualitative market research for various HCP segments• Co-developed product launch plans for Dexcom G6 in Canada• Set & managed HCP Marketing Budget• Managed multiple agencies & vendors

Switzerland 🇨🇭 , Ch

• Developed strategy and tactics for the Accu-Chek® glucometer in the HCP channel, including the launch of the latest generation of glucometer (Accu-Chek® Guide). Focus was on the Type 2 diabetes segment.• Developed sales tools & HCP marketing programs• Developed messaging & value proposition for HCP campaigns, conferences, tools & sales interactions• Led the Launch, messaging & training of a primary care contract sales force• Territory target list optimization and establishment of HCP sales team (n = 12) KPI objectives

Montreal, Qc, Ca

• Similar responsibilities as prior role with higher growth brands and significantly bigger budgets. Insomnia and Uncomplicated Urinary Tract Infection

Montreal, Qc, Ca

• Developed the annual brand plan & budgets• Developed marketing and educational tactics to support the brands• Built messaging & promotional materials for sales teams• Prepared the quarterly & annual financial forecasts (sales, budgets, P&Ls)• Created the sales territory alignment, target lists and assigned quotas• Trained the sales force and presented the plan of actions (POAs)• Managed one shared marketing coordinator

Montreal, Qc, Ca

Products detailed: - Trelstar® (LHRH agonist for palliative treatment of hormone dependent prostate cancer)- Testim® (Testosterone gel for Testosterone replacement therapy)- Urocit®-K (Potassium citrate for the management of kidney stones)Physicians detailed: Urologists, Radio-Oncologists, Endocrinologists- Achieved 98% of sales quota despite the -50% reduction in territory development budget

Montreal, Qc, Ca

- Product management of a diverse portfolio of mature Rx brands (13 brands, 45 skus): Sales exceeded budget by +4% in 2013

Montreal, Qc, Ca

- Key account management with wholesalers (McKesson, Shoppers, Jean Coutu, etc.)- Launch of new products and listings at wholesale level- Drafting of corporate communications with wholesalers- Supervision and management of the customer service team- Management of corporate sales, return & credits policy- Associate Product manager responsibilities as of May 2012

Montréal, Québec, Ca

- Contract preparation, analysis & modification- Presentation of legal procedures in front of judges & civil courts- Drafting of legal procedure, memorandum & legal advice

Master'S Degree, Quebec Civil Law

Mba & Bachelor'S Degree Quebec Civil Law