Responsible for leading the planning, development, and implementation of multi-channel marketing campaign strategies to drive revenue growth in new sales and renewals for Bloomberg Law’s legal research and contract management software products.

Responsible for leading the planning, development, and implementation of multi-channel marketing campaign strategies to drive revenue growth in new sales and renewals for Bloomberg Law’s Corporate Sales and Client Services team.

• Responsible for overall BigLawBusiness (BLB) commercial strategy, including digital revenue, product development, audience growth, pricing, delivery, development, design/UX and sales enablement • Oversaw ongoing digital transformation, including overhaul of infrastructure, CMS, design/UX, DFP ad server, and branding strategy of the BLB• Implemented digital best practices to enhance user engagement and scale the BLB website’s commercial strategy resulting in: 17% increase in total site visits, 30% growth in unique visits, and 12% increase in pageviews.• Conceptualized and launched the Bloomberg Law Special Report product, resulting in $546K in incremental revenue from 27 different clients • Spearheaded audience acquisition strategy, increasing legal newsletter subscriber base by 814% (7K to 64K) over 2 years.• Managed special project to help Bloomberg Government develop and execute a newsletter audience acquisition strategy aimed at Federal IT Influencers. Oversaw research/development, marketing/audience development, product development and commercial strategy.

• Advise and sell integrated marketing strategies to Fortune 500 companies, Law Firms, Government Contractors, Associations and Startups • Directly oversee complex and strategic client campaigns, serving as a consultant to client and leading campaign strategy development and execution• Conceive unique, original, best-in-class branded content, marketing, and advertising campaigns that align with both BNA’s sensibilities and the advertiser’s objectives

• Advise top defense contractors on custom integrated marketing strategies involving print, digital, events, research and content solutions• Develop and execute strategic marketing campaigns for clients by understanding and exploring client marketing strategies and objectives• Successfully manage and cultivate relationships with 40+ accounts• Manage account base representing over $2 million in annual advertising revenue• Attend over 20 conferences and tradeshows around the globe to develop new business relationships and articulate the early success of the brand to prospective clients • Work with our marketing team to create a go-to-market strategy for strengthening the Defense One brand within the Defense, National Security and Intelligence Community • Work with product managers to refine our messaging and develop new products to meet the needs of the target customer base• Mentor to the sales & marketing fellows of the renowned Atlantic Media Fellowship Program

Represent all product lines offered by Government Executive Media Group including: print, online, events and research. Advise top federal contractor clients on integrated marketing programs.

• Built solid customer relationships with key accounts. • Assisted Associate Publisher and advertising sales team with special projects and accounts. • Prospected to develop new relationships with potential clients. • Worked closely with the advertising sales department to meet monthly, quarterly and annual financial goals for all publications and digital services. • Managed the competitive database and prospect database. • Closely managed special projects. • Provided administrative support to the sales team including: tracking advertisers in various publications; assembling media kits and maintaining advertising and lead databases; fielding incoming requests from prospective and current advertisers; filing, faxing as needed.