Director Of Digital Commercial Strategy & Product, Bloomberg Law'S Big Law Business
Arlington, Va, Us
• Responsible for overall BigLawBusiness (BLB) commercial strategy, including digital revenue, product development, audience growth, pricing, delivery, development, design/UX and sales enablement • Oversaw ongoing digital transformation, including overhaul of infrastructure, CMS, design/UX, DFP ad server, and branding strategy of the BLB• Implemented digital best practices to enhance user engagement and scale the BLB website’s commercial strategy resulting in: 17% increase in total site visits, 30% growth in unique visits, and 12% increase in pageviews.• Conceptualized and launched the Bloomberg Law Special Report product, resulting in $546K in incremental revenue from 27 different clients • Spearheaded audience acquisition strategy, increasing legal newsletter subscriber base by 814% (7K to 64K) over 2 years.• Managed special project to help Bloomberg Government develop and execute a newsletter audience acquisition strategy aimed at Federal IT Influencers. Oversaw research/development, marketing/audience development, product development and commercial strategy.