I oversee Pipeline Professional Services, a company founded to help clients overcome their sales talent challenges. We are a team of sales professionals who seamlessly plug into our clients' the systems and team for the duration of an engagement. We offer direct sales and sales development services.

As CEO I have led the rapid growth of our business, from 3 Founders with one phone and a laptop each, to an international, pan-industry organisation with over 50 awesome staff. We have done this without a penny of investment or debt.Working with the Company's senior management, I am responsible for setting a course for the future. I mentor and train all junior staff in the sales function of the business and I remain heavily involved in the product creation side of the business. I focus on the development of a healthy and inclusive culture, on forging partnerships to accelerate our development and on making sure that we pursue excellence in all that we do.Under my leadership the company grew at over 100% year-on-year. In 2018 and 2019 we made it onto The Startups100 Index and we are UK Winners in the 2019 European Business Awards, €0-25M Category.We have taken the scalability of a tech company and applied it to an events business; as a result in 4 years we have created the biggest Women in Technology conferences series in the world and we are delivering the same results in the Construction sector.United by a powerful mission and working together towards a world-changing vision, this business is a true market leader and the definition of a modern, sustainable, ultra-high growth media company.

As Commercial Director of my responsibilities are diverse and varied. Primarily, I am responsible for the commercial vision and strategy of the UK's fastest growing events company. I take a leading role in assessing the potential risk and return of moving our event products into new geographies, I analyse the growth potential of our legacy events and set targets accordingly. By a data-centric and in-depth analysis of our sales and financial performance, I endeavour to maintain the company’s triple digit year on year growth as we boldly push forward in our mission to drive diversity and equality. My role also includes the day-to-day running of our high-performance sales teams, coaching and mentoring those who need it and setting weekly, monthly and quarterly sales targets for my team. In additional, I am responsible for forecasting and reporting sales performance on a daily, weekly, monthly, quarterly and annual basis. I am heavily involved in our product creation, to ensure that what we are creating is commercially viable, fit for market and cutting-edge.I work side by side with our CFO to track, analyse and optimise our commercial performance. Everything we do is driven by data and a careful management of the significant risk that comes with a high-growth startup.Our company philosophy of client-centricity, dedication to product excellence and a respect for our fellow human means that acting as Commercial Director at this game-changing company is one of the most rewarding roles imaginable and I await the future with great anticipation.

Managed the new business initiatives for Avren Events. The portfolio included the Small Cells World Series, RAN World and MEC seminars.Delivered consistent new business growth in line with targets.

Responsible for growth of the CFO Publishing events portfolio and for maintaining current accounts while focusing on aggressive business development.Worked with a variety of extremely high-profile clients to ensure that their marketing briefs were met and that maximum ROI was achieved.

Responsible for sponsorship sales and business development for the Strategy, Innovation, Sports and Digital events portfolio.Worked with a wide range of major service providers in these spheres of business to produce effective marketing and business development campaigns with demonstrable ROI.

My responsibilities included writing media briefs and press releases, market research and media outreach / liaison.I gained a far-reaching and invaluable insight into the media landscape, with particular focus on the sports industry.