Patrick Li Email & Phone Number

1. Conduct market research in line with the company's development strategy, formulate and execute overseas marketing for web3 products, stay informed about international market trends, competitors, and user demands, and complete the planning and execution of growth strategies. Seed user acquisition has been achieved.2. Develop and establish brand assets, create and implement digital marketing strategies, including social media matrix, search engine optimization (SEO), and content marketing. Establish connections with industry resources, drive international partnerships, participate in renowned industry events, enhance brand visibility, quickly establish the brand's tone, build pathways for brand dissemination in emerging markets, and collaborate with over 10 regional media channels.3. Establish a diverse and multi-platform KOL collaboration system and user community, incentivize user-generated content, increase user engagement, and foster brand recognition among users. Expand community partnership channels to increase product exposure across various platforms.4. Build and manage a multilingual marketing team capable of cross-functional collaboration with other teams. Drive the achievement of user goals, provide regular updates on the current state of promotions, development plans, and industry trends. Maximize project implementation and maintain cooperation with over 30 trading partners.

1. Responsible for international marketing of the Defi platform, understanding P2E, NFT, and other segments. Keep track of industry dynamics and trends, conduct competitor research, and execute overall operational strategies to drive product growth. Successfully initiated the project from 0 to 1, receiving the BNB CHAIN award, and expanded TVL from 0 to 1.6 million USD+.2. Establish and manage communities on Telegram and Discord, improving user engagement, official information outreach, product awareness, and brand identity. Through online surveys, collect and address user issues, facilitating activities like product testing, launch, marketing, and iterative improvements, boosting active platform users from 0 to 20,000+.3. Proficient in Google SEO rules, handle BD business and PR brand relations for the website. Skillfully utilize AIGC (Artificial Intelligence Generated Content) while considering diverse cultural aesthetics to produce high-quality content and enrich external link, enhancing the website's exposure and organic traffic. Achieved brand exposure of over 100 million from 0.4. Analyze and explore user needs and pain points in overseas markets. Devise and execute activities such as Hackathons, regional spokesperson programs, and joint promotions. Introduce User-Generated Content (UGC) and Professional-Generated Content (PGC) creators on platforms like YouTube, Twitter, and Medium. Focus on creators and user experience, establish segmented operational rules, identify platform trends and policies, define content direction strategies, and enhance content quality. Expanded partnerships to 10+ industries, collaborated with 20+ industry media outlets, and engaged with 100+ social media Key Opinion Leaders (KOLs) from scratch.

1. Responsible for planning and executing overseas operational strategies for blockchain products. Conduct market research in line with the company's strategic goals and industry trends. Gain in-depth insights into international market competitors, user demands, and market dynamics. Develop a comprehensive operational strategy to drive 0-1 growth for the product, ultimately securing listings on prominent institutions like Coinbase.2. Manage the international brand recognition of the project. Develop brand promotion strategies, including social media, project PR, and online/offline events. Create and manage content marketing strategies, such as blogs, press releases, and social media posts, to increase user awareness of product features and enhance brand identity. Grow social media followers from 0 to 1 million+ and expand the user base from 0 to 30,000+.3. Dive deep into Google SEO rules. Build user communities and forums, respond to user queries and comments, and enhance brand exposure, user engagement, and loyalty. Continuously adjust operational strategies based on user feedback to increase market share. Create multiple sub-channels with a total community user base of 100,000+.4. Develop and manage channel partnerships, identify strategic partners, and manage customer relationships. Use data-driven approaches and closely collaborate with the product team and other departments to resolve channel issues, achieve mutual growth, optimize marketing activities, and increase market share. Accumulate partnerships with over 2,000 trading entities.

Hangzhou

1. In charge of overseas sales of construction machinery and bulk commodities in the Middle East and North African countries. Develop team's annual sales plan and organize its implementation according to the company's overall plan and yearly targets. Expand existing customer business and explore new customer opportunities to achieve sales targets. Planned and executed over 10 exhibitions, assisted in establishing 2 overseas subsidiaries, promoted overall equipment sales through bidding and other methods, secured orders for over 10 regional flagship projects, and achieved a departmental total sales revenue of over 10 million USD+ (company's average departmental sales revenue is 4 million USD).2. Keep abreast of market dynamics, analyze competitors, identify business opportunities, and adjust specific product sales strategies accordingly. Reach target customers through various online and offline platforms and resources. Utilize company marketing resources effectively, engage in online follow-ups, and conduct overseas visits to expand new customers, enhance the company's brand influence abroad, and acquire over 100 new clients.3. Maintain existing customer relationships, manage key clients in the region, and improve customer satisfaction. Receive visiting customers and handle significant quality complaints. Lead communication with customers, confirm satisfactory solutions, and ultimately ensure continuous repeat business. Achieve personal annual sales revenue of 4 million USD+ (company's average is 2.5 million USD+).4. Provide sales channel strategies and product training to existing distributors based on the regional industry ecosystem. Explore new channel partners from related industries or locally resource-rich groups to ensure product relevance and cost-effectiveness, jointly promoting product marketing and services. Expand over 10 new overseas distribution channels (company's average is below 5).