Primarily focused acting as agent for Spanish customers and on maximising the sales of our own brand and private label launches with UK multiple retailers.

As a mentor to businesses like nutrii, I bring a bit of grey hair to the table. At nutrii our high protein quark was inspired by the Nordic diet, high in protein, low in fat, and with no added sugar, no artificial colours, flavours or preservatives. Made in the UK with British milk and paying dairy farmers a fair price for milk our range has secured listings in Sainbury's and in Co-op.

Googly Fruit is an Organic brand which has been developed to help children make friends with fruit and veg from a young age.Based on our experiences in Germany and our research in the UK, baby brands have struggled to really grow range extensions from baby into the toddler space. Googly Fruit is a brand for toddlers rather than an extension of a baby brand. Googly Fruit is all about having a laugh and engaging with the kids (rather than their parents) and making fruit and veg fun and by… Show more Googly Fruit is an Organic brand which has been developed to help children make friends with fruit and veg from a young age.Based on our experiences in Germany and our research in the UK, baby brands have struggled to really grow range extensions from baby into the toddler space. Googly Fruit is a brand for toddlers rather than an extension of a baby brand. Googly Fruit is all about having a laugh and engaging with the kids (rather than their parents) and making fruit and veg fun and by doing so helping them to foster a good relationship with fruit and veg from an early age. The range is organic and free from any nonsense so no artificial ingredients, preservatives etc.Avaiable in multiple retailers at Superdrug and on-line through Ocado Show less

Primal Pantry, on a mission to get people to make better snacking choices. We were approached by Suzie Walker a qualified nutritionist whilst running Echo Partners (a brand development agency) who was struggling to find suitable products to recommend to her clients. Armed with a blender, some fruit, nuts and spices Suzie got to work making my own and The Primal Pantry was born.Initial samples went down a storm with 21,000 snack bars sold on pre-order via our DIY website. In our second… Show more Primal Pantry, on a mission to get people to make better snacking choices. We were approached by Suzie Walker a qualified nutritionist whilst running Echo Partners (a brand development agency) who was struggling to find suitable products to recommend to her clients. Armed with a blender, some fruit, nuts and spices Suzie got to work making my own and The Primal Pantry was born.Initial samples went down a storm with 21,000 snack bars sold on pre-order via our DIY website. In our second year we hit two milestones, the sale of our millionth bar and a turnover of £1 million with listings in Waitrose, Sainsburys, Tesco, Ocado and Holland & Barrett. We raised Private Equity investment and secured further listings in WH Smiths and Co-op and grew our range of the cleanest bars on the market. A subsequent round of investment was secure to further support the brand and to help secure listings in BP, Asda and Morrisons.We’re a small team with big ideas, tasty products. They’re not cheap but we’re not going to apologise for that. Quality ingredients are expensive. We should stop asking why real food is so expensive and instead question why processed food is so cheap. Show less

Good business is all about having the right partner. A partner with strong values and a commitment to match your own. Echo Partners successfully brought to market a number of their own and their client's FMCG brands and products. In each case adding value to the proposition through product development, branding and packaging design, sales, marketing, PR and distribution. The Primal Pantry was born out of experiences at Echo Partners.

With more than 10 years in the food industry I knew how good frozen foods could be and should be. Made from good natural and store cupboard ingredients our sauces needed none of the nasty factory ingredients which creep into much of our food. Freshly frozen they locked in nutritional values and were always there when you needed them and were not wasted if you didn't. The Gourmet Freezer Company & The Sauce Kitchen were part of my crusade to drive change and make a difference, after all… Show more With more than 10 years in the food industry I knew how good frozen foods could be and should be. Made from good natural and store cupboard ingredients our sauces needed none of the nasty factory ingredients which creep into much of our food. Freshly frozen they locked in nutritional values and were always there when you needed them and were not wasted if you didn't. The Gourmet Freezer Company & The Sauce Kitchen were part of my crusade to drive change and make a difference, after all we probably all eat far more frozen food than we realise and we love it! The Gourmet Freezer Company was the sole voice of provenance in the freezer and through which we planned to build an exciting gourmet destination within the freezer aisles, encourage wider innovation, attract new suppliers to work alongside us and accelerate the category. Slightly ahead of our time, we managed to generate press (including radio) and consumer engagement in the real benefits of frozen foods (great tasting foods with provenance, no factory ingredients and reduced waste).The Sauce Kitchen range launched into Waitrose, Sainbury's and Ocado as well as independent food retailers. Show less

Land & Sea was a platform from which we started to import foods from Europe, act as agent for European manufacturers and establish our own opportunistic brands in the FMCG food space

I joined Hoare Govett on their graduate training programme straight from University and after rotation through the business including the equity and corporate finance areas, I was offered a full time role on the Interest Derivatives desk selling structured finance to the Nordics and Southern Europe. I moved to Daiwa Europe to manage the interest rate hedging on the Debt Syndicate desk where I worked for two years before being invited to join the debt origination team as CS First Boston. There… Show more I joined Hoare Govett on their graduate training programme straight from University and after rotation through the business including the equity and corporate finance areas, I was offered a full time role on the Interest Derivatives desk selling structured finance to the Nordics and Southern Europe. I moved to Daiwa Europe to manage the interest rate hedging on the Debt Syndicate desk where I worked for two years before being invited to join the debt origination team as CS First Boston. There, I covered the Asian and Australasian sovereign borrowers and agencies as well as the financial institutions. As a Director of Debt Syndicate at Greenwich Natwest I worked closely with the syndicate team and the corporate finance teams on all manner of Eurobond issues including sovereign, financial institutions and corporate fund raisers. Interest rates were at historically low levels and the search for yield became a huge driver for the debt markets as what might previously have been perceived as "junk" was edging closer to investment grade. Whilst so much of life in the Financial markets was in many ways entrepreneurial I left the City to follow a lifelong passion to be even more entrepreneurial. Show less