● Creating new Go-To-Market Strategies for Company’s new DTC/B2C and B2B Business. ● Implementing a new DTC eCommerce business and Website/App, with Shopify and its related Service, launch Digital Marketing campaigns, including Customer Acquisition, data-driven, SEO / SEM, content marketing with SMS on Facebook, Instagram, and TikTok, Google Analytics, PPC advertising, Affiliate/Influencer Marketing, CRO(Conversion optimization), CAC(Customer Acquisition Cost), LTV(Life Time Value)and Marketing Automation.● Optimizing the company’s 1 million SKU eCommerce Operation on B2C eCommerce channels, including Amazon, Wayfair, Overstock, Walmart and HomeDepot.● Implementing and streamlining the end-to-end Ecommerce Supply Chain Process, from product listing, order production, order fulfillment, and shipping management with Oracle NetSuite ERP system.

E-Commerce Enabler, Enabling Brand owners to enter International Market via DTC/B2C and Omnichannel.Cross-border e-commerce. Go-To-Market Strategies Creation.

Lyreco is a French workplace eCommerce MNC(multinational corporation), with operations in 29 countries. I oversee Lyreco Singapore Malaysia subsidiary’s overall operation and P&L while leading a team of 200 personnel, 60 own delivery fleets, 300+ suppliers, 20,000+ business customers and 10,000+ SKUs in the company’s warehouses. Provide strategic leadership in completing Lyreco Singapore’s integration with the acquired local company.● Turned around Lyreco Malaysia from a long-time non-profitable B2B Workplace eCommerce company to a profitable company achieving historical new sales heights by implementing new GTM(Go-To-Market) strategies● Transformed Lyreco Malaysia to be a rapid growth, eCommerce, and profitable company by bringing in integrated marketing, widening the sales funnels, data-driven, SEO, Google Analytics, PPC advertising, Conversion optimization CAC(Customer Acquisition Cost), LTV(Life Time Value)and Marketing Automation.● Implement integrated marketing, manage marketing budget, marketing operations, with social media Facebook, content marketing, SaaS tool Eloqua for email marketing, and customer segmentation. ● Increased monthly new leads/demand generation by 70%, new customers by 50%, and LTV & retention rate increase by 30% in 2022, with the Omnichannel marketing methodology.● Increased product range by 20%, with new CPG & catering suppliers(in addition to all other general CPG suppliers), achieved 50% category growth in 2022.● Manage a sales team of 4 direct reports, and 100 outbound sales personnel, achieving 50% sales growth in 2022.● The eCommerce sites, I operated, https://www.lyreco.com.sg/ https://www.lyreco.com.my/

• Successfully established a consulting and e-commerce company in Chicago. Oversaw several consulting projects, while serving as a business consultant for senior executives, laying out and implementing transition strategies through swift team building and execution.I made a key contribution including:• Provided consultative support to the company in implementing an e-commerce presence on Amazon, Shopify, eBay, and Etsy while serving as a cross-border e-commerce consultant.

• From 2017 to 2018, I went through the PE fundraising, negotiation, and merger bidding process with Staples Inc. in the US and several other investment banks for the acquisition process of Staples China and Staples Taiwan.• Successfully acquire Staples Taiwan in 2018 and became CEO of Staples Taiwan in 2019.• Staples Taiwan was officepro’s largest competitor and the largest B2B e-commerce office product company in Taiwan.• Integrated Staples Taiwan and officepro’s back-end, created synergy, and turned them(officepro and Staples Taiwan) into the dominating B2B e-commerce channel in Taiwan.

• I invested and co-founded officepro when I was in Jade Pacific Corporation as CEO.• Officepro is a B2B/B2C office supplies e-commerce company focused on office products.• I developed the end2end e-commerce software, from webshop, ERP, WMS, and last-mile delivery mgmt system.• I joined officepro in 2003, and led the company from the startup stage, with less than 10 persons, to a US$35M annual sales, profitable pre-IPO status.• Set up the right GoToMkt strategies, and grow the company through organic data-driven e-commerce, merger, and acquisition, and innovation in new logistic services.• 2008, the First in Taiwan to provide 3-hour e-commerce delivery services, thru 3-party courier services.• 2009 Acquired Lyreco Taiwan’s business in 2009 (One of Europe’s largest office product service companies), integrated Lyreco’s customers into officepro’s e-commerce ecosystem, and became Lyreco’s global partner in Taiwan, at the time Lyreco Taiwan was the same size of officepro in term of sales.• 2008-2010, acquired 3 other small local competitors, and turn them into retail stores and logistic transit hub.• 2018 acquired Staples Taiwan from Deli, at the time Staples Taiwan was about twice the size of officepro in terms of sales.• Drove business growth through innovative new business, such as cross-border e-commerce, 3-hour speed delivery, O2O (buy online, pick up at stores) services, and smart-shelf pantry corner services• Developed several private label brands and built sourcing offices in China. Grew the private label brand from 0 to 25% of annual company gross revenue. • Planned and built a semi-automatic warehouse from scratch. Improved warehouse efficiency by 100%.• Set up officepro’s China subsidiary in Xiamen, China. Turned this subsidiary into a cross-border e-commerce channel.• Exit the company with the original founder together by selling all the shares to PE funds in 2019. (officepro is the holding company for both officepro and Staples Taiwan)

• DS Express was a city courier company and also officepro’s 3-party delivery partner.• Its main business is to provide city courier service within Taipei vicinity.• I acquired DS Express in 2008 and successfully integrated with officepro’s office supply delivery to provide 3hours e-commerce delivery services• Developed a 3-party fleet management system for DS Express.• Run a fleet of 100 motorcycles and 20 trucks.• 2017, I merged the DS’s delivery fleet into the officepro’s delivery network and sold the city courier services to one of its employees.

• After I closed JPC, I founded i-Kiddo wanted to bring an integrated education, toy, and the Internet together.• i-Kiddo is the world’s first toy company focusing on kid finance education.• Designed and developed a patented digital money bank to help kids learn the concept of saving money. with all the consumer electronics products geared to educational toys.• Designed in Taiwan and outsourced manufacturing in China. • Built the company from scratch and became the most focused company in its field.• Marketed the product to more than 27 countries including Taiwan, Japan, Korea, China, Singapore, Australia, France, Italy, Germany, Netherland, Belgium, UK, US, Canada, Brazil, etc. • Attended all kinds of tradeshows including consumer electronics, toys, gifts, etc. in Taiwan, Hong Kong, China, Japan, Germany, US.• Promoted the idea of kid’s financial education thru a variety of channels, such as traditional retailing, education, Internet.• After 5 years of losing a lot of my own money, despite selling almost 200K units worldwide, I decided to pull the plug, and closed the company, focusing on running officepro. Paid a lot of tuition in this failed startup, also learned quite a lot.

• When I was working in BSH, working on the company’s Internet project, I realized the Internet is the Next Big Thing, I moved back to Taiwan and founded JPC Jade Pacific Corporation.• In the first year, I pretty grab everything Internet-related business, ISP, IT solutions, and Internet software, to keep the company alive.• Then we found out that in the e-commerce world, the financial transaction is the easiest way to get into, as there is no logistics to handle, despite there were regulation issues. • 1997 JPC worked with a brokerage house and developed Asia’s first Internet stock trading software solution. (we called in Internet Financing BU, nowadays it would be considered as FinTech)• Built the company from the ground up and became the largest online stock trading software company in Taiwan with more than 75% of market domination in Taiwan.• The company had 200+ software engineers across Taipei, Hong Kong, and Beijing.• Helped the company to enter the Hong Kong and China market with offices and customers in Hong Kong, Shanghai, and Beijing.• The first company to develop e-commerce software in Taiwan.• The first company to build up an Internet finance website in Taiwan• By 1999, JPC went through 3 runs of fundraising, 1997, Angel investors, 1998 lead VC series A 1999 series B, with a total 7 named-brand VCs from Taiwan and Singapore. • By early 2000, with 2 underwriters on board, the company’s valuation is 200M USD, and set out to IPO in Oct 2000. • March 2000, the Dotcom bubble hit the worldwide market, IPO was not possible anymore, JPC start to retrench, and close its Beijing, Hong Kong office.• By 2005, the board decided to close the company for good. It was my first failure. Learned a hard lesson.

• Jan. 1996, I took a job in downtown Boston, worked for a big marketing agency, working on both interactive TV and Internet project (at the time, the company was trying to enter to technology marketing, not sure which one would be the next big thing in marketing’s world)• Worked as a project manager at the IT department in Boston’s leading digital marketing consulting firm.• Took an internal project to develop C/S software, and also work with the design team to develop a website for its clients, self-learned how to write HTML code.

• After graduating from Syracuse University Computer Engineering graduate school, I found a job in a small Boston software startup, during the US recession period.• I was the first employee of the company, • Developed check writing software to print checks automatically and update 3 different versions during my 3 years experience with the company. Integrated with a lot of accounting software.• As it’s a startup, I need to wear many hats, thus also working as a presale engineer, traveling with sales to customer sites for presale consulting and after-sales support.• Travelling across continental US visiting customers and attending tradeshows.• 3 years, learn a lot about startups and how IT companies work, and wanted to join a larger company and see a bigger world, so I left the company.