Patrick Lin Email & Phone Number

US

• Creating new Go-To-Market Strategies for Company’s new DTC/B2C and B2B Business.
• Implementing a new DTC eCommerce business and Website/App, with Shopify and its related Service, launch Digital Marketing campaigns, including Customer Acquisition, data-driven, SEO / SEM, content marketing with SMS on.
• Optimizing the company’s 1 million SKU eCommerce Operation on B2C eCommerce channels, including Amazon, Wayfair, Overstock, Walmart and HomeDepot.
• Implementing and streamlining the end-to-end Ecommerce Supply Chain Process, from product listing, order production, order fulfillment, and shipping management with Oracle NetSuite ERP system.

E-Commerce Enabler, Enabling Brand owners to enter International Market via DTC/B2C and Omnichannel.Cross-border e-commerce. Go-To-Market Strategies Creation.

Senai, Johor, MY

• Lyreco is a French workplace eCommerce MNC(multinational corporation), with operations in 29 countries. I oversee Lyreco Singapore Malaysia subsidiary’s overall operation and P&L while leading a team of 200 personnel.
• Turned around Lyreco Malaysia from a long-time non-profitable B2B Workplace eCommerce company to a profitable company achieving historical new sales heights by implementing new GTM(Go-To-Market) strategies
• Transformed Lyreco Malaysia to be a rapid growth, eCommerce, and profitable company by bringing in integrated marketing, widening the sales funnels, data-driven, SEO, Google Analytics, PPC advertising, Conversion.
• Implement integrated marketing, manage marketing budget, marketing operations, with social media Facebook, content marketing, SaaS tool Eloqua for email marketing, and customer segmentation.
• Increased monthly new leads/demand generation by 70%, new customers by 50%, and LTV & retention rate increase by 30% in 2022, with the Omnichannel marketing methodology.
• Increased product range by 20%, with new CPG & catering suppliers(in addition to all other general CPG suppliers), achieved 50% category growth in 2022.

• Successfully established a consulting and e-commerce company in Chicago. Oversaw several consulting projects, while serving as a business consultant for senior executives, laying out and implementing transition.
• Provided consultative support to the company in implementing an e-commerce presence on Amazon, Shopify, eBay, and Etsy while serving as a cross-border e-commerce consultant.

• From 2017 to 2018, I went through the PE fundraising, negotiation, and merger bidding process with Staples Inc. in the US and several other investment banks for the acquisition process of Staples China and Staples.
• Successfully acquire Staples Taiwan in 2018 and became CEO of Staples Taiwan in 2019.
• Staples Taiwan was officepro’s largest competitor and the largest B2B e-commerce office product company in Taiwan.
• Integrated Staples Taiwan and officepro’s back-end, created synergy, and turned them(officepro and Staples Taiwan) into the dominating B2B e-commerce channel in Taiwan.

• I invested and co-founded officepro when I was in Jade Pacific Corporation as CEO.
• Officepro is a B2B/B2C office supplies e-commerce company focused on office products.
• I developed the end2end e-commerce software, from webshop, ERP, WMS, and last-mile delivery mgmt system.
• I joined officepro in 2003, and led the company from the startup stage, with less than 10 persons, to a US$35M annual sales, profitable pre-IPO status.
• Set up the right GoToMkt strategies, and grow the company through organic data-driven e-commerce, merger, and acquisition, and innovation in new logistic services.
• 2008, the First in Taiwan to provide 3-hour e-commerce delivery services, thru 3-party courier services.

• DS Express was a city courier company and also officepro’s 3-party delivery partner.
• Its main business is to provide city courier service within Taipei vicinity.
• I acquired DS Express in 2008 and successfully integrated with officepro’s office supply delivery to provide 3hours e-commerce delivery services
• Developed a 3-party fleet management system for DS Express.
• Run a fleet of 100 motorcycles and 20 trucks.
• 2017, I merged the DS’s delivery fleet into the officepro’s delivery network and sold the city courier services to one of its employees.

• After I closed JPC, I founded i-Kiddo wanted to bring an integrated education, toy, and the Internet together.
• i-Kiddo is the world’s first toy company focusing on kid finance education.
• Designed and developed a patented digital money bank to help kids learn the concept of saving money. with all the consumer electronics products geared to educational toys.
• Designed in Taiwan and outsourced manufacturing in China.
• Built the company from scratch and became the most focused company in its field.
• Marketed the product to more than 27 countries including Taiwan, Japan, Korea, China, Singapore, Australia, France, Italy, Germany, Netherland, Belgium, UK, US, Canada, Brazil, etc.

• When I was working in BSH, working on the company’s Internet project, I realized the Internet is the Next Big Thing, I moved back to Taiwan and founded JPC Jade Pacific Corporation.
• In the first year, I pretty grab everything Internet-related business, ISP, IT solutions, and Internet software, to keep the company alive.
• Then we found out that in the e-commerce world, the financial transaction is the easiest way to get into, as there is no logistics to handle, despite there were regulation issues.
• 1997 JPC worked with a brokerage house and developed Asia’s first Internet stock trading software solution. (we called in Internet Financing BU, nowadays it would be considered as FinTech)
• Built the company from the ground up and became the largest online stock trading software company in Taiwan with more than 75% of market domination in Taiwan.
• The company had 200+ software engineers across Taipei, Hong Kong, and Beijing.

• Jan. 1996, I took a job in downtown Boston, worked for a big marketing agency, working on both interactive TV and Internet project (at the time, the company was trying to enter to technology marketing, not sure which.
• Worked as a project manager at the IT department in Boston’s leading digital marketing consulting firm.
• Took an internal project to develop C/S software, and also work with the design team to develop a website for its clients, self-learned how to write HTML code.

• After graduating from Syracuse University Computer Engineering graduate school, I found a job in a small Boston software startup, during the US recession period.
• I was the first employee of the company,
• Developed check writing software to print checks automatically and update 3 different versions during my 3 years experience with the company. Integrated with a lot of accounting software.
• As it’s a startup, I need to wear many hats, thus also working as a presale engineer, traveling with sales to customer sites for presale consulting and after-sales support.
• Travelling across continental US visiting customers and attending tradeshows.
• 3 years, learn a lot about startups and how IT companies work, and wanted to join a larger company and see a bigger world, so I left the company.

Master Of Business Administration (M.B.A.)

Master Of Computer Applications (Mca), Computer Engineering

Bachelor Of Engineering - Be, Electrical And Electronics Engineering