Covering the Greater China market, then expanding the coverage to include North Asia in 2019, and South East Asia in 2021. Then adding ANZ and Japan in 2022. Currently, I'm overseeing ANZ, China and South East Asia.Overseeing local marketing strategy, campaign and execution. Responsible for multi-channel marketing across traditional print advertising, exhibitions and digital channels, such as EDM, website, organic and paid social media and SEO/SEM. Manage the budget for each country and territory. Manage local distributors' relationships, partners and agents.+ Overseeing the APAC marketing automation program and customer journeys for acquisition, engagement, up-sell and retention. + Develop key marketing personas and map out available touch points along their journey.+ Evaluate and optimize campaigns by A/B testing, including emails, social, landing pages and so on.+ Create and manage content aligned with the campaigns + Adopting and localising Global campaigns to the local market + Driving significant revenue increase ($2M) for one mega open access journal by the collaboration with the publication, and product strategy team.+ Build a digital connection between China's digital platform and the company's global platform, to provide a consistent experience.

Overseeing ANZ marketing in 2015, then took over the Greater China market in late 2016.Responsible for marketing planning and tactical implementation for B2C and B2B markets. Manage cross-channel marketing initiatives, including e-commerce operation and maintenance, social media marketing, HTML creation, data-driven campaigns, event planning and attending conferences within Australia as an exhibitor on behalf of the company. Overseeing marketing for digital, print and publishing businesses.+ Register and manage the first WeChat Official Subscription Account for the business. Grow the total follower number and average engagement to exceed its equivalent accounts on Twitter and Facebook.+ Work with Product Marketing to ensure a practical solution for issues encountered in China. (Great Firewall, custom)+ Provide localized cross-channel campaigns to optimize user and customer experiences.+ Build a new partnership with local distributors to extend the digital footprint for lead generation and customer acquisition.+ Saving significant printing costs and managing the transition from a traditional marketing focus to digitalized marketing.+ Build the first Marketo automated campaign from scratch in APAC, including the creation of landing pages, forms, and emails in Marketo.

Implemented traditional and digital marketing campaigns for universities institutions, medical academics and clinician. Responsibilities include market research, reporting, copy creation, localisation, social media marketing, use of Pardot, Adobe Photoshop, InDesign and Illustrator, creation of HTML electronic mailing campaigns, organize print mail campaigns, event planning.

Responsible for account management, project management, qualitative research and reporting. Responsibility included: Worked closely with the implementation team to ensure seamless project progress. Cooperated and communicated with clients timely and transparent. Researched and analysed consumer insights based on In-Depth Interview, Focus Group, In-Home Visit. Generated research proposal and drafted project report.