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As the Director of Operations for Mr. Farmer Group, my role encompasses a multifaceted approachaimed at enhancing efficiency, profitability, and sustainability across our operations. With a primaryfocus on sourcing, waste reduction, marketing, and retail expansion, I am committed to driving ourcompany's growth and success.Sourcing Fresh Goods Supplier:I am actively engaged in identifying and establishing partnerships with high-quality suppliers of freshgoods. By cultivating relationships with local farmers and producers, we ensure a consistent supply ofpremium products, thereby enhancing the quality of our offerings and reinforcing customer loyalty.Waste Monitoring and Reduction:Efficient waste management is crucial to our bottom line and our commitment to sustainability. Throughdata-driven analysis, I am implementing strategies to monitor and minimize wastage in our supplychain, reducing costs while minimizing our environmental footprint.Strategic Marketing:A robust marketing strategy is essential for brand visibility and customer engagement. I am leading thedevelopment of innovative marketing campaigns that highlight our commitment to fresh, high-qualityproduce. By effectively conveying our unique value proposition, we are capturing a larger market shareand fostering brand advocacy.Monetization from Retails:Maximizing revenue streams from our retail operations is a key priority. I am devising pricing strategies,upselling techniques, and cross-selling initiatives to enhance the average transaction value. Thisapproach ensures that our retail outlets not only provide exceptional products but also contributesignificantly to our financial success.Retail Expansion:With a firm commitment to controlled growth, I am overseeing the expansion of our retail footprint. Whilemaintaining the highest standards of quality and customer experience, I am working towards openingnew retail locations. This calculated approach ensures that each retail outlet

-Accomplishes marketing and sales human resource objectives by recruiting, selecting, orienting, training, assigning, scheduling, coaching, counseling, and disciplining employees; communicating job expectations; planning, monitoring, appraising, and reviewing job contributions; planning and reviewing compensation actions; enforcing policies and procedures.-Achieves marketing and sales operational objectives by contributing marketing and sales information and recommendations to strategic plans and reviews; preparing and completing action plans; implementing production, productivity, quality, and customer-service standards; resolving problems; completing audits; identifying trends; determining system improvements; implementing change.-Meets marketing and sales financial objectives by forecasting requirements; preparing an annual budget; scheduling expenditures; analyzing variances; initiating corrective actions.-Determines annual and gross-profit plans by forecasting and developing annual sales quotas for regions; projecting expected sales volume and profit for existing and new products; analyzing trends and results; establishing pricing strategies; recommending selling prices; monitoring costs, competition, supply, and demand.-Accomplishes marketing and sales objectives by planning, developing, implementing, and evaluating advertising, merchandising, and trade promotion programs; developing field sales action plans.Identifies marketing opportunities by identifying consumer requirements; defining market, competitor's share, and competitor's strengths and weaknesses; forecasting projected business; establishing targeted market share.-Sustains rapport with key accounts by making periodic visits; exploring specific needs; anticipating new opportunities.-Provides information by collecting, analyzing, and summarizing data and trends.Protects organization's value by keeping information confidential.

*Business develop on Africa country " Egypt , Nigeria , Malawi , Botswana , Zambia , Zimbabwe , Ghana " * Telepaper is a paper converter , it covers medical disposable product which are ultrasound paper , medical chart paper, ultrasound gel and also covering thermal paper , computer form , NCR , consignment note , mailer etc. *Prospecting potential distributors from internet base , convey the benefits of distributing follow by locking the deal. * Secure potential distributor and plan for business visitation by territory.* Ensure each business trip is fruitful by maximizing the schedule and collecting market information. * Sales forecast for each country accordingly to each country strength and weaknesses.* Jumbo roll planning by quarterly and by sales. * Coordinate with every department efficiently on sales approach example : shipping cost , sales support , indoor sales , finance,planner(production arrangement) , production(actual production) , packaging, logistic. *Monitor production schedule to book for shipment date.* Payment collection arrangement either TT or LC. * Prepare all needed documents for stock clearance at port example :certificate of origin , bill of lading , invoice , declaration of conformity , FDA , ISO certs etc. * Propose agreement/program for new customer and existing customer to enjoy more benefits to bond with Telepaper etc : Incentive , stock up at Telepaper warehouse to cut short production lead time , exclusive partnership*Identify exhibition in respective country to market our products "in medical segment"*Participated Arab Health 2015 & 2016 in Dubai the biggest exhibition for medical industry.* Next stage proposal - placing a permanent staff at selected Africa country to maintain existing distributor business relationship.

Introduction : * Fiamma Sdn Bhd which distributing a brand name Elba,major in kitchen and small appliances,etc : Hood , Hob, Built In Oven, Jug Kettle, Gas Stove... * I'm in charge of a key account Senheng Electric (KL) Sdn Bhd. The biggest chain store in Malaysia with 140 outlets nationwide. Financial Scope : * Plan the whole year target for Senheng and apply sufficient credits for Senheng so they wouldn't exceeding the limitation and allows them to go for the extra miles. * Senheng is a unique account, most of the budget is self funding therefore a close monitoring needed when ever funding a campaign A&P Scope : * Monitoring all the helpful A&P section that could help boosting up the sales of this account. Apart from that, will work out on sales program to encourage the sales trend. Sales Scope : * Work out a yearly target and break it into quarterly and plan with the appropriate products that have or going to be listed into their system. Get all the necessary helps from marketing about the product life's spend to prevent clashing in any of promotion program. * Secondly, make sure all products are well display in all the outlets.The better penetration into their outlets, the higher return could have. Training & Communication : * Improve the knowledge of every single sales partner on the floor towards Elba product by sharing the product knowledge each time when I'm drop by. * Update the new product list each time when dropping by. Enhance the stock display in every individual outlet. Keep and eyes on competitors promotion.

Financial Scope : * Senheng is a unique account, most of the budget is self funding, this is because we need to control the expenses for this account and to make sure the P&L is not negative when comes to financial closing. * I'm work closely with my ASM regards of this, discussing the margin for each products that we list in earlier, we recalculate the margin and counter propose a new pricing list that meet our dealer request. This will avoid direct conflict with our dealer yet we manage to secure more funds, with this funds we could propose even more product with competitive pricing. A&P Scope : * Senheng they have lots of promotion from time to time that could help them to increase their sell out. But some of the promotion that are not so effective yet we still continue supporting earlier on. So i have to study the result given by the marketing side and make the analysis, then use this data to convince dealer that we couldn't provide any support for selected event due to some issue but in another hand those with good result we would like to maintain it but with different products. Sales Scope : * Start from the outlets visitation, to check out what's the issue for individual outlet with our Elba products, gather the information and work out the solution that could solve their concerns. * Secondly, make sure all our products is well display in all the outlets. Good display ratio eventually increase the sales opportunity. * Thirdly, propose new products to list into senheng outlets. Initially senheng have only 32 SKU in their system but now it increase to 51 SKU. Senheng sales also increase from average of 400k up to now 700k* And also come out a sales campaign from time to time to boost up their sales interest on our product range like an incentive trip or a branch competition. Training & Communication : * Improve the knowledge of every single sales partner on the floor towards Elba product .

1. Channel challenge for more new dealer to expand the sales coverage. 2. Be acknowledge of out yearly sales target,and then work out the ratio of contribution of each dealer to our own sales target base on the years signed agreement. 3. Plan a Sell out program to clear up dealer's aging stock or high inventory products to the market so we could list in new product line up to their outlets. 4. Monitor price protection for those price drop products to protect dealer's interest. 5. Plan some tie up programs for selected dealer to increase the sales volume for the selected time frame. 6. Monitor dealer GTO, make proposal for them that can help them archive their target and my target. 7. Do PSI for key dealer to monitor their focus model and to reserve it to smooth-en their sales progress. 8. Organize a quarterly meeting with dealer to gather the latest information of their up coming promotion and event, thus provide possible support. 9 .Monitor closely with dealer CN status and prepare the necessary document to finance department to ensure that finance department will release dealer stock in time. 10. Prepare dealers collection statement for every 10th and 25th of the month and arrange for the cheque collection. 11. Allies with logistic to arrange the delivery to make sure that dealer stock arrive on time. 12. Work out a monthly sales forecast by dealer and by products so dealer is well aware what's their commitment of that month. 13. Outlet visitation to make sure that the products are well displayed on our racking and inform outlet manager to make the replacement on those empty space.

1. Channel challenge for more new dealer to expand the sales coverage. 2. Be acknowledge of out yearly sales target,and then work out the ratio of contribution of each dealer to our own sales target base on the years signed agreement. 3. Plan a Sell out program to clear up dealer's aging stock or high inventory products to the market so we could list in new product line up to their outlets. 4. Monitor price protection for those price drop products to protect dealer's interest. 5. Plan some tie up programs for selected dealer to increase the sales volume for the selected time frame. 6. Monitor dealer GTO, make proposal for them that can help them archive their target and my target. 7. Do PSI for key dealer to monitor their focus model and to reserve it to smooth-en their sales progress. 8. Organize a quarterly meeting with dealer to gather the latest information of their up coming promotion and event, thus provide possible support. 9 .Monitor closely with dealer CN status and prepare the necessary document to finance department to ensure that finance department will release dealer stock in time. 10. Prepare dealers collection statement for every 10th and 25th of the month and arrange for the cheque collection. 11. Allies with logistic to arrange the delivery to make sure that dealer stock arrive on time. 12. Work out a monthly sales forecast by dealer and by products so dealer is well aware what's their commitment of that month. 13. Outlet visitation to make sure that the products are well displayed on our racking and inform outlet manager to make the replacement on those empty space.