Patrick Liu Email & Phone Number

中国 上海市

Integrated Marcom ProfesionalStrategy & PlanningAccount Management Team Management BDLarge Event Management Client: Harry Winston, Dior, DFS, Poltrona Frau, Capella Hotel Group, Galaxy Macau, La Mer, Aveda

Shanghai

• 1. Van Cleef & Arpels Patrimonial Exhibition: Time, Nature, Love Project Manager (2021.07 – current)
• Overall project planning, proposal preparation, retro timeline planning, programs design, budget drafting.
• Close work with Marcom Director & Event Manager, coordinate with PR, Digital, Product, CRM teams.
• Communication and validation with HQ teams in Paris, monthly presentation to HQ and Regional.
• Oversee exhibition daily operation.2. Van Cleef & Arpels Art of Movement Exhibition (2021)
• Digital execution, oversee content and audio guide scripts.

中国 北京市

• 1. Hugo Boss Asia Art Awards & Exhibition (2017)
• Project communications strategy incl, press, digital media, social KOLs, and events.
• Copywriting of exhibition related articles for press, social, digital channels.
• Creative contents development, incl, artists video, digital tools.
• Internal communications among Hugo Boss Art HQ, Hugo Boss China, Rockbund Art Museum.
• Exhibition engagement with museum membership.2. Lehmann Maupin Gallery Greater China Communications (2017 – 2021)

中国 北京市

• Key clients: Jumeriah Hotels Group, Hermès, China Citic Bank Credit Card, McDonald’s China;
• Hold solid presentation skills, incls. communicate & sell integrated ideas to clients;
• Manage & reviews key clients’ deliverables incls. messaging, branding, comms plans, event executions;
• Lead team to ensure the quality output from press and influencers to meet clients’ branding & business need;
• Manage clients’ billings, ensure retainer/projects clients account receivable;
• Coach and develop effective team committed achieving goals; effective communicator with company’s functions departments.

中国 北京市

• 1. Le Méridien Hotel Brand
• Annual communications strategy and execution.
• French culture communications as a pillar.
• Offline event management: Celebrity engaging, new hotel opening, theme marketing national events. 2. Marriott Membership
• Membership engagement through creative activities, concerts, collaboration points redeem program.
• Communications planning, engaging frequent travel KOLs.

中国 北京市

• Gallery branding, artists profiling, exhibitions communications, art fairs campaign management.
• Publication catalogue project leader/editor of artist Yu Hong.
• Gallery circle engagement, VIP experience development.