Patrick Liu Email & Phone Number

中国 上海市

Integrated Marcom ProfesionalStrategy & PlanningAccount Management Team Management BDLarge Event Management Client: Harry Winston, Dior, DFS, Poltrona Frau, Capella Hotel Group, Galaxy Macau, La Mer, Aveda

Shanghai

1. Van Cleef & Arpels Patrimonial Exhibition: Time, Nature, Love Project Manager (2021.07 – current)• Overall project planning, proposal preparation, retro timeline planning, programs design, budget drafting. • Close work with Marcom Director & Event Manager, coordinate with PR, Digital, Product, CRM teams.• Communication and validation with HQ teams in Paris, monthly presentation to HQ and Regional. • Oversee exhibition daily operation.2. Van Cleef & Arpels Art of Movement Exhibition (2021)• Digital execution, oversee content and audio guide scripts. • Press Shenzhen event liaison.3. Louis XIII Greater China Spokesperson William Chan Launch Press Campaign (2021)• Developed a-list press cover collaboration plan. • Liaison with China Marketing Team, Celebrity business team, and press team.• Oversee timeline, onsite management of celebrity shootings.

中国 北京市

1. Hugo Boss Asia Art Awards & Exhibition (2017)• Project communications strategy incl, press, digital media, social KOLs, and events.• Copywriting of exhibition related articles for press, social, digital channels.• Creative contents development, incl, artists video, digital tools. • Internal communications among Hugo Boss Art HQ, Hugo Boss China, Rockbund Art Museum. • Exhibition engagement with museum membership.2. Lehmann Maupin Gallery Greater China Communications (2017 – 2021)• Develop the blue-chip gallery branding strategy in Greater China.• Wide engagement in museums, art fairs, high-end VIPs, art & culture influencers. • Social platform set up and operation, PR operation.• Gallery CRM experience engaging, incl. artist studio visiting, museum private tour, collector’s night.• Exhibition grand opening events; Art Basel Hong Kong, New York gallery opening, Venice Biennale (2019) opening onsite press and KOLs management and hospitality.

中国 北京市

• Key clients: Jumeriah Hotels Group, Hermès, China Citic Bank Credit Card, McDonald’s China;• Hold solid presentation skills, incls. communicate & sell integrated ideas to clients;• Manage & reviews key clients’ deliverables incls. messaging, branding, comms plans, event executions;• Lead team to ensure the quality output from press and influencers to meet clients’ branding & business need;• Manage clients’ billings, ensure retainer/projects clients account receivable;• Coach and develop effective team committed achieving goals; effective communicator with company’s functions departments.

中国 北京市

1. Le Méridien Hotel Brand • Annual communications strategy and execution. • French culture communications as a pillar.• Offline event management: Celebrity engaging, new hotel opening, theme marketing national events. 2. Marriott Membership • Membership engagement through creative activities, concerts, collaboration points redeem program.• Communications planning, engaging frequent travel KOLs.

中国 北京市

• Gallery branding, artists profiling, exhibitions communications, art fairs campaign management. • Publication catalogue project leader/editor of artist Yu Hong.• Gallery circle engagement, VIP experience development.