Why do I think I can help you with your business? Because I first had to learn myself how to whip mine into shape. Falling on my face included. "Ah you are a photographer, is it possible to make a living?". People ask that for a reason. Because there are a lot of colleagues who are good photographers, but they don't have the entrepreneurial skills. Artists, that is. But how can I credibly photograph for companies and entrepreneurs if I don't know anything about it myself?Things have always been pretty easy for me: journalistic work for newspapers, magazines and agencies was varied and satisfying. But in the end it was a dead horse that I was riding. I got off. There I was, in the free market, with a few contacts, but for them I was the photographer from {name of medium}. How do I now manage to attract customers? I was naive but needed the money. Cold calling! People must listen to me. Great product, they can see that. Far from it. When I came from {name of medium} I was courted, when I, Patrick Lux, called I was nobody. How do I become personally visible? How do I get to the people who want to book me. Me, not just anyone who takes pictures. This journey started for me over 20 years ago and it goes on and on. My drive is to never stop and to keep working on myself. Self-employment is the most beautiful journey for me to myself. To what I want, what I can do and who I want to help with their challenges. You can't get more purpose than that. I understand how personal branding, visual communication, employer branding and becoming visible work, because I fight the battle for the attention of my target group every day myself. Do you recognize yourself? Then arrange your free meeting now and I will accompany you on your way. It's going to be good!