Pat Hughes, Mba Email & Phone Number

Boulder, Co, Us

Analytics, data science, & consumer research leader for the top ready-to-heat, direct-to-consumer meal subscription brand, supporting product, monetization, retention, & growth strategies that delivered sustained 3-year sales growth at +X% CAGR.► Initiated & led foundational qualitative & quantitative research to understand Factor_’s value proposition, which subsequently informed highly successful marketing campaigns ► Directed & delivered cross-disciplinary insights to understand meal variety as a cancellation reason via exploratory customer interviews, cancellation & meal choice analytics, an acceptor / rejector study, a variety-based consumer segmentation, & creation of a variety metric for menus► Directly conducted the quantitative research that informed the launch of a highly successful Protein Plus meal plan & Gourmet Plus surcharge meals► Executed X surveys (X completes) & X hours of qualitative across X consumers (in-depth interviews & asynchronous) via both primary research & contractor / agency projects with annual budgets ranging from $X to $X► Directed the creation of X Tableau dashboards & the fulfillment of X Jira support tickets across various stakeholder needs, from custom SQL queries & analytics to Python automations & propensity score matching experiments► Manage weekly analysis of X product ratings from customers to drive culinary, R&D, & menu planning decisions► Successively built & lead a team of 7

Boulder, Colorado, United States

Boulder, Colorado, United States

Senior marketing & insights leader for an early-stage frozen food brand with a team of 7 & general management, strategy, insights, P&L, grocery sales, & e-commerce responsibilities► Led a highly successful brand refresh based on consumer insights to address competitive confusion, which contributed to over 500% growth in grocery distribution in 18 months► Launched 8 new items (from concept through commercialization), extending the brand into significantly larger categories► Developed consumption dashboarding, providing critical insights on channel shifting from e-commerce to grocery

Boulder, Co

Conducted deal sourcing, vetting, due diligence, & portfolio company consulting for a $XMM venture capital fund► Vetted 300 investment opportunities in 3 years, as well as conducted due diligence of & consulting for 10 closed investments resulting in notable exits of Vital Farms via IPO & Kodiak Cakes via acquisition by L Catterton► Successfully championed an investment based on consumption analytics, resulting in 7X return in 3 years

Boulder, Co

Managed a $XMM revenue food brand with general management, strategy, insights, P&L, & marketing / advertising budget responsibilities leading up to the company’s acquisition by Pinnacle Foods► Oversaw consumer research & brand positioning with agency partners to address declining sales trends► Redirected limited marketing funds to better support top grocery customers, improve the brand’s online presence with consumers via a new agency partner, & address analytic gaps regarding product portfolio optimization

Boulder, Co

Managed the company’s club channel business across 6 brands with general management and P&L responsibilities.► Grew club channel sales to $XMM in 2 years (+60% CAGR)► Coordinated design & development of >30 club items in under 3 years across Costco, Sam’s Club, & BJ’s Wholesale

1St Reconnaissance Battalion, 1St Marine Division

Managed training & operations of 90 Marines, including an 8-month combat deployment to Afghanistan► Awarded the Navy & Marine Corps Commendation Medal with Combat “V” for Valor

1St Reconnaissance Battalion, 1St Marine Division

Led 9 Marines to provide tactical & operational intelligence, including a 7-month combat deployment to Afghanistan► Awarded the Navy & Marine Corps Achievement Medal for meritorious service

Bachelor Of Arts (B.A.), Government & Legal Studies

Master Of Business Administration (M.B.A.)