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Experienced Digital Account Director with a passion for taking on new projects in emerging technology fields and bringing first-to-market applications for client. Focused on driving results through measured ROI and digital analytics to ensure that programs are meeting and exceeding client’s objectives. Looking for a company that is not afraid to take risks and blaze new trails to be first in a new space, deploying cutting edge technologies to sell innovative products. Interested in strong growth potential and working with an equally motivated team to bring unique programs to market.
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Account Director, Digital At Innocean UsaInnocean Usa Sep 2022 - PresentHuntington Beach, Ca, UsClient: Hyundai Motors America- Client-facing Digital Account Director for the HyundaiUSA.com website account, specializing in new technologies- Developed a custom AI virtual agent utilizing natural language processing and machine learning to provide information and direct consumers to high value actions (such as Build Your Own and Search Inventory) on the site- Rolled out a live agent chat service on the site to connect one-to-one with consumers in real time to answer product questions and generate qualified hot-leads- Deployed a live video chat Q&A product demo to the site, allowing for consumers to ask questions in real time of a highly trained product specialist- Oversaw model year updates for vehicle pages, website structure/content updates, and photo/CG/video asset development, including back-end development process- Educated clients on new/emerging technologies including AI systems, NFT applications, unique ad units, and more- Experienced in the web design process from strategy and UX design to the development and QA process, delivering a high-quality online experience - Honed presentation and oral communication skills to be able to speak about complex digital concepts in an understandable and engaging manner for various clients as well as agency management groups -
Associate Digital DirectorInnocean Usa Feb 2022 - Sep 2022Huntington Beach, Ca, Us -
Sr. Digital Brand ManagerInnocean Usa Dec 2017 - Feb 2022Huntington Beach, Ca, Us -
Freelance Brand StrategistFuse Oct 2017 - Dec 2017Worked on Strategic Planning for the Kawasaki account writing strategic briefs for agency campaigns
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Strategic PlannerEla Dec 2014 - Nov 2017Los Angeles, California, UsClients: Starbucks, Thermador, The Irvine Company, Obsidian Gaming, The Toll Roads- Established the Strategic Planning Department and led planning efforts for the agency- Developed all processes and documents associated with the department- Managed strategic/creative briefs all client accounts- Generated research reports and trends analysis for client industries- Developed research proposals/coordinated with vendors involved in facilitating client field research- Managed development of segmentation reports, category research, and syndicated research analysis- Led yearly planning sessions for clients to measure progress on high-level goals and business objectives- Changed brand perceptions and devised innovative solutions to shift a struggling brand to market leader- Delivered reports and presentations to trade groups on behalf of clients -
Associate PlannerAlcone Aug 2012 - Dec 2014Irvine, Ca, UsClients: CA Lottery, Dogswell, Duraflame, Nestle, Oberto, The UPS Store- Developed/implemented agency planning process with clients to set long-term strategies - Utilized quantifiable “activation indicators” to set measurable client marketing metrics - Developed detailed consumer insights/profiles based on client and industry data - Tracked the success of marketing programs against long-term brand goals- Involved in focus group testing of concepts/field marketing research for campaign KPIs - Developed strategy and original campaign ideas that were tactic agnostic - Worked directly with Insights and Research Team on field/syndicated research projects -
Associate Account ExecutiveAlcone Jan 2010 - Aug 2012Irvine, Ca, UsClients: LG Mobile, Logitech - Oversaw the video production process for product demo videos and custom campaign videos- Managed all revenue tracking/forecasting for demo videos, reporting directly to the VP Account Director- Assisted in long-term account planning for client’s brand strategy and brand voice - Developed brand-level initiatives to increase consumer awareness for clients- Involved in the planning and execution of LG’s National Texting Championships and new product launches
Patrick Leber Skills
Patrick Leber Education Details
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University Of ArizonaEnglish Literature
Frequently Asked Questions about Patrick Leber
What company does Patrick Leber work for?
Patrick Leber works for Innocean Usa
What is Patrick Leber's role at the current company?
Patrick Leber's current role is Account Director, Digital at INNOCEAN USA.
What is Patrick Leber's email address?
Patrick Leber's email address is pa****@****ail.com
What is Patrick Leber's direct phone number?
Patrick Leber's direct phone number is +171486*****
What schools did Patrick Leber attend?
Patrick Leber attended University Of Arizona.
What are some of Patrick Leber's interests?
Patrick Leber has interest in Sailing, Surfing, Or Under The Water, Also An Avid Reader And Amateur Writer, Pretty Much Anything You Can Do On, Wakeboarding.
What skills is Patrick Leber known for?
Patrick Leber has skills like Positioning, Market, Vendors, Sales, Digital Marketing, Get Results, Serving, Idea Generation, Research Proposals, Business Administration, Online Advertising, Cross Functional Team Leadership.
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