Patrick Leber Email & Phone Number

Huntington Beach, Ca, Us

Client: Hyundai Motors America- Client-facing Digital Account Director for the HyundaiUSA.com website account, specializing in new technologies- Developed a custom AI virtual agent utilizing natural language processing and machine learning to provide information and direct consumers to high value actions (such as Build Your Own and Search Inventory) on the site- Rolled out a live agent chat service on the site to connect one-to-one with consumers in real time to answer product questions and generate qualified hot-leads- Deployed a live video chat Q&A product demo to the site, allowing for consumers to ask questions in real time of a highly trained product specialist- Oversaw model year updates for vehicle pages, website structure/content updates, and photo/CG/video asset development, including back-end development process- Educated clients on new/emerging technologies including AI systems, NFT applications, unique ad units, and more- Experienced in the web design process from strategy and UX design to the development and QA process, delivering a high-quality online experience - Honed presentation and oral communication skills to be able to speak about complex digital concepts in an understandable and engaging manner for various clients as well as agency management groups

Huntington Beach, Ca, Us

Huntington Beach, Ca, Us

Worked on Strategic Planning for the Kawasaki account writing strategic briefs for agency campaigns

Los Angeles, California, Us

Clients: Starbucks, Thermador, The Irvine Company, Obsidian Gaming, The Toll Roads- Established the Strategic Planning Department and led planning efforts for the agency- Developed all processes and documents associated with the department- Managed strategic/creative briefs all client accounts- Generated research reports and trends analysis for client industries- Developed research proposals/coordinated with vendors involved in facilitating client field research- Managed development of segmentation reports, category research, and syndicated research analysis- Led yearly planning sessions for clients to measure progress on high-level goals and business objectives- Changed brand perceptions and devised innovative solutions to shift a struggling brand to market leader- Delivered reports and presentations to trade groups on behalf of clients

Irvine, Ca, Us

Clients: CA Lottery, Dogswell, Duraflame, Nestle, Oberto, The UPS Store- Developed/implemented agency planning process with clients to set long-term strategies - Utilized quantifiable “activation indicators” to set measurable client marketing metrics - Developed detailed consumer insights/profiles based on client and industry data - Tracked the success of marketing programs against long-term brand goals- Involved in focus group testing of concepts/field marketing research for campaign KPIs - Developed strategy and original campaign ideas that were tactic agnostic - Worked directly with Insights and Research Team on field/syndicated research projects

Irvine, Ca, Us

Clients: LG Mobile, Logitech - Oversaw the video production process for product demo videos and custom campaign videos- Managed all revenue tracking/forecasting for demo videos, reporting directly to the VP Account Director- Assisted in long-term account planning for client’s brand strategy and brand voice - Developed brand-level initiatives to increase consumer awareness for clients- Involved in the planning and execution of LG’s National Texting Championships and new product launches