Patrick Magill

Patrick Magill Email and Phone Number

Partner and Practice Lead -Restaurant and Away From Home @ RSP | RETAIL STRATEGY PARTNERS
Alpharetta, GA, US
Patrick Magill's Location
Alpharetta, Georgia, United States, United States
Patrick Magill's Contact Details

Patrick Magill personal email

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Patrick Magill phone numbers

About Patrick Magill

Senior Leader experienced in B2B, B2C and complex matrixed organizations. Served at The Coca-Cola Company, most recently as the Vice President of Channel & Commercial Planning-Foodservice & On-Premise with accountability for the achievement of revenue and operating income targets for a $4B component of the North American business. Led direct and indirect teams that developed successful commercial strategies and delivered scalable programming that leveraged both digital and traditional tactics. Known for cross-functional collaboration, the ability to influence, and a strong track record in building out and leading motivated teams that consistently outperform growth targets. Key Strengths Include:STRATEGIC PLANNING & CHANNEL GROWTH MANAGEMENT: Developed growth plans for Food Service & On-Premise channels that integrated multiple Coca-Cola category and brand plans, with channel and consumer insights to ensure operating income & revenue growth in each channel including restaurants, at work, healthcare, higher education, travel retail, amusement leisure recreation and specialty retail. SALES & MARKETING: Led a team of Customer Marketers deployed against annual multimillion-dollar marketing budgets, focused on creating strategic linkage between Coca-Cola brands and high value customers to drive category expansion and profitable growth. Realized 2-3% growth across the portfolio vs plan each year.OPERATIONAL EFFECTIVENESSReorganized the Customer Marketing team aligned to the National On-site and Specialty Retail business by developing an operating structure that prioritized capacity against the greatest opportunities resulting in better cross functional effectiveness, achievement of annual growth objectives and the renewal of key customers like Best Buy and Bass Pro Shops.BUSINESS DEVELOPMENT: Created and sold a Value Menu Combo strategy to Wendy’s that reversed negative trends, increased all growth metrics, and exceeded plan by 2.3%.COLLABORATION/INFLUENCE MANAGEMENT: Optimized connections between the brand teams, consumer & channel insights groups, and the selling functions, both for Coca-Cola and the Bottling System, balancing competing priorities and aligning on the best strategy for each piece of the business by navigating, influencing, and collaborating across the SystemTEAM LEADERSHIP: Built a high performing team at Coca-Cola aligned to corporate growth goals, with a focus on diversity and inclusion across the group, increasing employee engagement metric score by 43% while maintaining performance levels remotely during the pandemic.

Patrick Magill's Current Company Details
RSP | RETAIL STRATEGY PARTNERS

Rsp | Retail Strategy Partners

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Partner and Practice Lead -Restaurant and Away From Home
Alpharetta, GA, US
Employees:
6
Patrick Magill Work Experience Details
  • Rsp | Retail Strategy Partners
    Partner And Practice Lead -Restaurant And Away From Home
    Rsp | Retail Strategy Partners
    Alpharetta, Ga, Us
  • Rsp | Retail Strategy Partners
    Partner And Practice Lead -Restaurant & Away From Home
    Rsp | Retail Strategy Partners Mar 2023 - Present
    Atlanta, Georgia, Us
    Developing commercial strategies and capabilities for clients that do business in the Restaurant & Foodservice Industry.  Provide clients with customized solutions that increase profit and strengthen customer loyalty through a proprietary system of value creation and capability enablement focused on foodservice companies and their suppliers. Accountable for new business development and growth of the practice by way of customer acquisition and the successful delivery of revenue generating activity.
  • University Of North Georgia
    Executive In Residence
    University Of North Georgia Jan 2023 - Present
    Dahlonega, Ga, Us
    Advise & mentor students specifically in the areas of marketing & business acumen and career development. Contribute to classroom learning in the form of lectures, experiential learning activities and special projects. Advise the Dean and the College Leadership Team in the areas of student engagement and graduate & executive programs.
  • Liquid Marketing Usa Llc
    Principal
    Liquid Marketing Usa Llc Jan 2021 - Mar 2023
    Providing strategic consultation in the areas of marketing, strategy creation, idea generation, and team development. Specializing in B2B Customer Relations, Restaurants & Hospitality, Multi-tiered Franchise Marketing, and Organizational Engagement.Key Achievements: Contracted full time (March 2021-July 2022) to work with The Green Room Collective to create their Vision, Mission and Brand Purpose and expand awareness of its Value Bundle to new audiences and potential clientele.  Created Vision and Mission for the Company. Established Brand Purpose and formalized the Value Proposition. Created, hosted, and produced a video podcast called “The Green Room Collection.” Collaborated in the development, deployment, and output of several Green Room 360 Engagements with clients that included Google, Coca-Cola, and Chick-fil-A.
  • The Coca-Cola Company
    Vice President Channel & Commercial Food Service & On-Premise
    The Coca-Cola Company Jan 2018 - Nov 2020
    Atlanta, Ga, Us
    Drove the achievement of revenue and operating income targets for Coca-Cola North America’s $4B Food Service and On-Premise business.Key Achievements: Built and led a team of high performing integrated marketers accountable for the annual growth plans of Coca-Cola’s Restaurant, Healthcare, Education, At-Work, and Specialty Retail segments to ensure annual revenue, operating income and volume targets were met. Developed and implemented strategies that reversed negative trends and returned the highly profitable Local Market Restaurant business to growth in roughly 500,000 outlets across the US. Managed a team of Customer Strategists that built growth plans leveraging both traditional and digital marketing within the largest On-site and Specialty Retail customers, including Compass, Sodexo, Aramark, The Home Depot, and Best Buy. Within one year, increased annual employee engagement metric score by 43% and maintained performance levels remotely during the pandemic.
  • The Coca-Cola Company
    Director Customer Marketing Food Service & On-Premise
    The Coca-Cola Company Oct 2013 - Jan 2018
    Atlanta, Ga, Us
    Led Customer Marketing Team deployed against annual multimillion-dollar budgets focused on leveraging traditional and digital platforms to create strategic linkage between Coca-Cola brands and a portfolio of high value customers to drive category expansion and profitable growth. Customer portfolio included Denny’s, Darden, Bloomin’ Brands, Jimmy Johns, White Castle, Dairy Queen, Compass, Sodexo, Aramark, Home Depot, and Best Buy among others. Key Achievements: Leveraged strategic relationships with marketing leadership across the customer portfolio to develop mutually beneficial growth plans for both Coca-Cola and the Customer.  Realized 2-3% growth across the portfolio vs plan each year. Oversaw capability and development training for the entire Customer Marketing Center of Excellence across the United States.
  • The Coca-Cola Company
    Sr. Customer Marketing Manager-Wendy'S Global Account Team
    The Coca-Cola Company Dec 2005 - Oct 2013
    Atlanta, Ga, Us
    Owned the annual development of Wendy’s Beverage Plan and the integration of recommended strategies into Wendy’s national marketing calendar.Key Achievements: Led the strategic development and implementation of the Deluxe Value Meal offering that reversed a negative trend and led to 2.3% growth vs plan. Oversaw the marketing campaign to enable Coca-Cola Freestyle launch within Wendy’s including the first television commercial ever to feature the platform. Managed annual $1M growth budget aligned to marketing priorities.
  • The Coca-Cola Company
    Customer Marketing Manager Immediate Consumption
    The Coca-Cola Company Jan 2005 - Dec 2005
    Atlanta, Ga, Us
    Administered the Coca-Cola marketing spend against customer portfolio within the Specialty Retail and Convenience Retail segments.
  • The Coca-Cola Company
    National Food Service Integrated Marketing Manager
    The Coca-Cola Company Jun 2003 - Dec 2004
    Atlanta, Ga, Us
    Managed implementation of National Programs for the Foodservice and Convenience Channel.
  • The Coca-Cola Company
    Food Service Marketing Manager
    The Coca-Cola Company Nov 2000 - Jun 2003
    Atlanta, Ga, Us
    Managed the implementation of annual foodservice marketing plans across four Coca-Cola Bottling Divisions with outlets totaling approximately 15,000
  • The Marketing Store, North America
    Account Management
    The Marketing Store, North America Feb 1996 - Dec 2000
    Chicago, Il, Us
    Account Director, McDonald’s and Shell International Petroleum; Director of Strategic Planning Managed cross-functional teams of creatives, engineers, industrial designers, finance and operations in the creation and development of premium toy solutions for four to six McDonald’s Happy Meal promotions annually.

Patrick Magill Skills

Strategic Planning Management Marketing Strategy Customer Insight Cross Functional Team Leadership

Patrick Magill Education Details

  • Loyola University Chicago
    Loyola University Chicago
    General
  • University Of Illinois Urbana-Champaign
    University Of Illinois Urbana-Champaign
    Speech Communication And Rhetoric
  • Althoff Catholic High School
    Althoff Catholic High School
    General Studies

Frequently Asked Questions about Patrick Magill

What company does Patrick Magill work for?

Patrick Magill works for Rsp | Retail Strategy Partners

What is Patrick Magill's role at the current company?

Patrick Magill's current role is Partner and Practice Lead -Restaurant and Away From Home.

What is Patrick Magill's email address?

Patrick Magill's email address is pm****@****ola.com

What is Patrick Magill's direct phone number?

Patrick Magill's direct phone number is (404) 676*****

What schools did Patrick Magill attend?

Patrick Magill attended Loyola University Chicago, University Of Illinois Urbana-Champaign, Althoff Catholic High School.

What skills is Patrick Magill known for?

Patrick Magill has skills like Strategic Planning, Management, Marketing Strategy, Customer Insight, Cross Functional Team Leadership.

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