Patrick Magill Email & Phone Number

Alpharetta, Ga, Us

Atlanta, Georgia, Us

Developing commercial strategies and capabilities for clients that do business in the Restaurant & Foodservice Industry.  Provide clients with customized solutions that increase profit and strengthen customer loyalty through a proprietary system of value creation and capability enablement focused on foodservice companies and their suppliers. Accountable for new business development and growth of the practice by way of customer acquisition and the successful delivery of revenue generating activity.

Dahlonega, Ga, Us

Advise & mentor students specifically in the areas of marketing & business acumen and career development. Contribute to classroom learning in the form of lectures, experiential learning activities and special projects. Advise the Dean and the College Leadership Team in the areas of student engagement and graduate & executive programs.

Providing strategic consultation in the areas of marketing, strategy creation, idea generation, and team development. Specializing in B2B Customer Relations, Restaurants & Hospitality, Multi-tiered Franchise Marketing, and Organizational Engagement.Key Achievements: Contracted full time (March 2021-July 2022) to work with The Green Room Collective to create their Vision, Mission and Brand Purpose and expand awareness of its Value Bundle to new audiences and potential clientele.  Created Vision and Mission for the Company. Established Brand Purpose and formalized the Value Proposition. Created, hosted, and produced a video podcast called “The Green Room Collection.” Collaborated in the development, deployment, and output of several Green Room 360 Engagements with clients that included Google, Coca-Cola, and Chick-fil-A.

Atlanta, Ga, Us

Drove the achievement of revenue and operating income targets for Coca-Cola North America’s $4B Food Service and On-Premise business.Key Achievements: Built and led a team of high performing integrated marketers accountable for the annual growth plans of Coca-Cola’s Restaurant, Healthcare, Education, At-Work, and Specialty Retail segments to ensure annual revenue, operating income and volume targets were met. Developed and implemented strategies that reversed negative trends and returned the highly profitable Local Market Restaurant business to growth in roughly 500,000 outlets across the US. Managed a team of Customer Strategists that built growth plans leveraging both traditional and digital marketing within the largest On-site and Specialty Retail customers, including Compass, Sodexo, Aramark, The Home Depot, and Best Buy. Within one year, increased annual employee engagement metric score by 43% and maintained performance levels remotely during the pandemic.

Atlanta, Ga, Us

Led Customer Marketing Team deployed against annual multimillion-dollar budgets focused on leveraging traditional and digital platforms to create strategic linkage between Coca-Cola brands and a portfolio of high value customers to drive category expansion and profitable growth. Customer portfolio included Denny’s, Darden, Bloomin’ Brands, Jimmy Johns, White Castle, Dairy Queen, Compass, Sodexo, Aramark, Home Depot, and Best Buy among others. Key Achievements: Leveraged strategic relationships with marketing leadership across the customer portfolio to develop mutually beneficial growth plans for both Coca-Cola and the Customer.  Realized 2-3% growth across the portfolio vs plan each year. Oversaw capability and development training for the entire Customer Marketing Center of Excellence across the United States.

Atlanta, Ga, Us

Owned the annual development of Wendy’s Beverage Plan and the integration of recommended strategies into Wendy’s national marketing calendar.Key Achievements: Led the strategic development and implementation of the Deluxe Value Meal offering that reversed a negative trend and led to 2.3% growth vs plan. Oversaw the marketing campaign to enable Coca-Cola Freestyle launch within Wendy’s including the first television commercial ever to feature the platform. Managed annual $1M growth budget aligned to marketing priorities.

Atlanta, Ga, Us

Administered the Coca-Cola marketing spend against customer portfolio within the Specialty Retail and Convenience Retail segments.

Atlanta, Ga, Us

Managed implementation of National Programs for the Foodservice and Convenience Channel.

Atlanta, Ga, Us

Managed the implementation of annual foodservice marketing plans across four Coca-Cola Bottling Divisions with outlets totaling approximately 15,000

Chicago, Il, Us

Account Director, McDonald’s and Shell International Petroleum; Director of Strategic Planning Managed cross-functional teams of creatives, engineers, industrial designers, finance and operations in the creation and development of premium toy solutions for four to six McDonald’s Happy Meal promotions annually.

Master Of Business Administration - Mba, Business Administration And Management, General

Bachelor, Speech Communication And Rhetoric

High School Diploma, General Studies