Patrick Magnien Email & Phone Number

Toronto, Ontario, Ca

In charge of Implementing all digital processes for our 3 offices and our 2 plants/shopfloors to ensure best practices, and the most efficient process flows while collecting data intelligence required to support and optimize our significant business and revenue growth.Engineering complete inventory management system and leading our internal team to a full ERP system implementation including MRP and MES solutions.My mandate is to significantly increase our cash flow and net profit by setting up leading-edge automation.Responsible for overviewing all employee training to guarantee the best user adoption/transition to a full manufacturing automated platform.

Montréal, Québec, Ca

• Develop and Implement new office/division in Ontario to ensure market expansion/acquisition • Responsible for all Sales process, Forecast and P&L • New accounts identification, negotiation and closing cross-functional complex sales• Manage full cycle sales client relationship• Ensure localisation in digital communications and marketing• Create business relationship with Manufacturing, Distribution and Producer Associations, and government relationship• Present and set up industry Webinars to increase brand acquisition based on endorsement and influence strategy

Montréal, Québec, Ca

Run all operations in Ontario and Western Canada. From hiring to overview our current deployment of NAOKI in-store/counters within Walmart premises, and ensure suppliers local relationship. • Lead all operations to ensure Walmart counter sushi deployment and reshape on the go our entire field operations to establish a more successful business model for our corporate and franchise locations• Financial responsable of KPI’s, RO, P&L to increase net margins while remodeling entirely our counter operations, sales growth and distribution strategy.• Plan, manage day –to-day activities teams to attain implementation milestones and goals to completion. • Assist CEO, CFO to develop operating budget to meet target, deadlines, budgets and revenue by tailoring work requires, structure, logistic, and costs.• Assigned projects at different stages of completion, to ensure that company objectives for customer satisfaction, health safety standards (GS1), production and revenue and profit are met within a specific time frame • Designed overall strategy and scope of work with all deliverables to maximize ROI and minimize lost.• Mentor, guide, coach direct reports to expand their capabilities by adhering to HR processes and procedures involving annual performance, management reviews, recruitment activities, training, succession planning, transfers, promotions and salary increases.• Responsible and accountable for the project management system and tools • Recruit, coach staff key field positions, district manager and coaching chef to guarantee best execution in accordance with deadlines and contractual requirements.• Seat on the committee of directors to bring most appropriate recommendations to implement strategy to execution recommendations based on day to day field operations. • Built Walmart store managers, suppliers relationships to ease internal processes.• Develop, adapt all marketing-communication strategies to local market trends and segmentations.

Toronto, Ontario, Ca

Harnessing SPINVFX’ 30+ years of special effects technology experience in the film industry, I am leading the company’s expansion into the Marketing/Advertising sector. Launching BRIOVR, I am leading our global B2B2C marketing strategy based on the business and ROI models I developed.Recruit, train and coach entire marketing team.BRIOVR is a drag and drop, cloud-based software that enables marketers to create digital 3D content for e-commerce, social media, merchandising, packaging, and experiential campaigns. Immersive content is easily created without coding or proprietary technology. Leveraging the latest innovations in AR, VR, and Mixed Reality, BRIOVR optimizes consumer engagement with interactivity and customizable offers.I am leading the BRIOVR brand strategy, as well as customer engagement and acquisition. Expanding our relationships with leading digital agencies, I develop partnerships that professionalize BRIOVR into a respected, crucial tool used in omnimedia marketing across the industry.Acting as the internal voice of our customer, I cascade our strategy to the team as we develop integrative marketing implementations that resonate. I direct our brand vision, communications, web presence, SEO, and social media activations to translate online traffic into sales and revenue. Using best practices across platforms (tagging, localization, 360 views) BRIOVR’s content marketing, thought leadership, and influencer campaigns contribute to our company’s digital marketing ecosystem.As a data driven, technology obsessed, and ever evolving marketer I am driving BRIOVR’s expansion as an immersive platform poised to reinvent how consumers engage with brands.

Toronto, On, Ca

I conceptualized a new generation of Smart Label technology that provides manufacturers with direct access to consumers, while complying with product transparency legislation (GS1 Data). A powerful combination of three technologies – image, object, and text recognition – are built into an app-less product scanner. I negotiated a joint venture between SEED Interactive (software/UX) and BMCG (marketing services) to develop and execute this technology, and evolve this technology with Cundari Group.Manufacturers can include this Smart Label solution in their omni-channel marketing without altering packaging. Consumers can access nutrition and ingredient information, as well as promotional offers, allowing for meaningful brand interaction on a seamless digital platform. The technology creates the first ever digital channel of communication between products and consumers. At SEED/BMCG, we were re-imagining marketing solutions to support competitive differentiation for our clients. At Cundari, I’m driving this new agency & revenue model, while also developing the Smart Label initiative to optimize retail operations.Head of the New Technology Innovation strategy, I extrapolate big ideas from market intelligence and present clear, financially justified recommendations to clients. I engage executives in the potential of Augmented Reality, Virtual Reality, 3-D, experiential, and gamification technology to expand and integrate within their 360-digital marketing. My ability to listen and ask smart questions triggers an exponential improvement in results:Tim Hortons 2016 World Cup of Hockey: Developed Canada’s largest AR campaign and first AR teaser featuring animations on branded hockey cards and promotional cups. Extended consumer interactivity with the brand to average 20 mins. Hellman’s Run for Real Food: Led gamification campaign and social story sharing to develop shopper loyalty resulting in 5x increase in brand engagement compared to traditional media.

Mississauga, On, Ca

In this role, my focus was capturing and prioritizing opportunities while championing a culture of innovation. I led our team in redesigning and articulating our unique offer, which inspired their confidence in the vision and corporate positioning of the agency.We diversified Kenna’s strategy to provide both B2C and B2B digital marketing services.I secured clients from new sectors (Mercedes Benz, Burger King, Spin Master, and more.)Generating new concepts for clients and leveraging our talent to execute high quality work, I contributed to many leading-edge marketing programs including:Burger King Loyalty Program: Provided strategic marketing and business development recommendations to revitalize the loyalty program with a customer experience/gamification idea to increase brand loyalty and franchise model market acquisition.Mercedes Benz: Brought them on board and delivered an expansive CRM and social media project, as well as VR and experiential marketing at trade shows. While aligning internal processes, and creating new ones, I empowered our team to think differently about products, delivery models, marketing, and sales.At Kenna, I championed digital marketing innovation to proactively respond to our clients’ future needs. Developing our niche in alignment with swift advances in artificial intelligence, IOT, AR merchandising, and VR, Kenna required specialized technology. I began researching, assessing, and negotiating with domestic and international start-ups that were strategic acquisition opportunities. When Kenna itself was acquired, I continued cultivating these relationships which led me to partner SEED Interactive with BMCG. Kenna is part of MDC Partners (a network of 68 award-winning marketing communications agencies worldwide). Based on my contributions locally, I was asked to consult on repositioning MDC Partners’ digital offer from a global perspective.

Buchs, Ch

In this dual role, I led three Account teams (Toronto, New York, and Miami) while also contributing to the Global Marketing strategy and activation. Recruit and train all new marketing and digital teams in all new country opening divisions to ensure total alignment with our global brand strategy.With revenue goals of $200M I secured $97M in partnership from major retailers in my first five months. After only seven months, I exceeded $200M.I drove major adoption of our Cashback strategy, a program where the Lyoness shopping community is rewarded for purchasing gift cards from loyalty partners. I also reorganized the entire North American and European sales pipeline, our processes, and presentation approach. As a result, our North American territory contributed to over 1/3rd of the global forecast.By communicating the effectiveness of Lyoness’ role in shopper frequency engagement and improved profitability, retailers committed to partner with us, the largest online purchasing group in the world. I negotiated and closed deals with: Wal-Mart, Sears/K-Mart, Home Depot, Walgreens, BP, CVS Pharmacy, Office Max, Macy’s, Pizza Pizza, Shoppers Drug Mart, Canadian Tire, Loblaws, Petro Canada. I expanded Lyoness’ industry penetration by engaging new sectors with companies like Cineplex, Adidas, Belk, Rona, Rogers, Aldo, and Target. In Europe I secured business with Decathlon, Darty and Fnac.As part of the Global Marketing Team, I spent time in Europe on strategic projects, such as expanding our Asian market and launching two charitable foundations. My involvement in the Child & Family Foundation and Greenfinity included articulating the brand, executing our digital image, and putting all our collateral in place. The Child & Family Foundation was endorsed by Nelson Mandela and I was honoured to meet him through my work – a career highlight to say the least!

Selected to help grow the Ontario division of SVM, a shopper marketing firm headquartered in Montreal. Leveraging my bilingualism, contacts across CPG, Retail, and Manufacturing, as well as my understanding of business in Quebec and other provinces, I led client retention and new acquisition across Canada.Consulting with SVM’s partners on management decisions around policy, strategy, vision, and goals, I created the sales pipeline, P&L, and closed numerous deals. To successfully penetrate the Ontario market, I reformulated the SVM offer with a value proposition that was a better fit.

As part of this SaaS-based marketing performance measurement software technology company, I contributed to the evolution of the brand, winning our biggest clients, and positioning for acquisition by Deloitte.Upon joining, Kneebone’s technology was marketed as a complex ERP platform, but the capabilities were much more sophisticated. Kneebone’s analytics connects marketing programs to business results in real time, with tremendous impact. The messaging and value proposition needed to be clearer. I facilitated an internal branding process and challenged the team to better communicate the product functionalities. As a result, we transitioned to serving niche markets and renaming the product as a Marketing Measurement Platform. I designed new marketing and sales processes, including pipeline creation, forecasting, and recurring ROI revenue models. I opened doors with CMOs and senior executives at Fortune 500 companies, selling enterprise-wide solutions within media, advertising, telecommunications, automotive, insurance, energy, government, banking, and retail. I grew Kneebone’s first financial services client from $150K to $1.5M the first year and up to $5M annually in the following years.

For six years I provided strategic counsel and business development results for a range of companies. in each contract I inspired and empowered clients to think about their products/services, delivery models, marketing, and sales tactics in new ways, while driving profitability. Most of my mandates also required guidance and training team for optimum sales and marketing implementationThese contracts were performed with major domestic, international or worldwide leaders in their industries (see mandates below).I influenced and institutionalized the innovation process for each client by reformulating their value proposition and offer. I repositioned my clients’ services to focus them on the priority opportunities that enhanced their business outcomes. My process included assessment, recommendations, and an action/“attack” plan in alignment with my client’s vision. I then accessed my extensive network to open doors in new industries, and markets, or to deploy new products and services.

Paris, Île-De-France, Fr

- Built alignment and collaboration between operations in France and Canada/USA- Reorganized the Sales team and hired/coached high performers- Implemented enhanced RFP process that exponentially improved winning bids- Recommended and implemented the Sales Force platform and - Created a team for internal support- Guide and overview entire north american marketing localisation strategy: Recruit, Train, coach US and Canadian teams to perfectly adapt our European marketing campaigns and tactics to our standards and clients needs

Nuremberg, Bavaria, De

- Developed and executed a new sales strategy for Canadian market - Generated $3.2M in pipeline in first 9 months- Initiated and cultivated client relationships, negotiating deals with Via Rail, Pepsi, Frito-Lay, Coca- Cola, Bombardier, Danone, Astral, Aldo, McDonalds, CBC, Cogeco, Labatt, Alliance Atlantis, Corus, Hershey, OLGC, Xerox, Weston- Increased existing account with BMO by 50% to $3.7M- Part of the executive team that created the “ROPER Report” – a Consumer Life report that draws upon global data and insights to provide a view to how consumers’ everyday lives are evolving

Toronto, Ontario, Ca

- Responsible for implementing a new sales strategy for the group in North America and Europe, across all service offerings: Environmental Design, Packaging, Industrial Design, Multimedia, Execution Management, Cosmetics.- Opened doors at senior executive level for targeted sectors in Canada, US and Europe: Grocery, Fashion Retail, Luxury Retail, Telco, Automotive, Manufacturing, Gas Station, Department Stores, Food & Beverage, etc.- Delivered 92 presentations at executive level and negotiated contracts with: Home Depot, Staples, Belron, Carrefour, Castorama, 3M, Bell, Rogers, Canadian Tire, Albertson, Target, Louis Vuitton, Jean-Paul Gaultier, Auchan- Developed and implemented new marketing tools: web sites, corporate brochure, interactive PowerPoint Presentation

New York, Ny, Us

- Responsible for implementing a new sales strategy for the group in Canada and Europe to increase revenue for timely acquisition (target 20 to 30%)- Opened doors at senior executive level for targeted sectors: Banks, Pharmaceutical, Insurance, Retails, Telco, Fashion, Government, Automotive, Manufacturing, Not for profit, etc.- Sold all services of the agency: Media, Direct Marketing, Interactive Marketing, Mass marketing, Digital Marketing. - Exceeded target of 5 to 6 presentations per month (8 to 10 with 20% closing) Sobeys, CIBC, Hitachi, Famous Players, Cartier, Dior, Mont-Blanc, , Rolex, Manulife, Blue Jays, Maple leafs, Nestle, Gillette, Bell, Pfizer, Procter & Gamble, Abbott, BPR,- Established strategic alliance with new printing technology attracting enormous new business opportunity in the luxurious European market

Full P&L responsibility for the $300M North American market for interactive convergence systems (leading edge techonology:multi-use electronic devices) (65 direct employees, over 100 indirect employees through ad agencies/outsourcing)Chief designer of the North American product image, name, logo, packaging and merchandising strategyChief planner and executor of a $40M multimedia North American marketing campaign (internet, television, print, radio, tradeshow, press releases, digital supports)PR management, principal spokesperson for the company in NA; gave interviews for national US & CAN magazines, newspapers, TV news and radioResponsible for Trade market bank presentations for overall marketing strategy of the group. ($50M raised the 1st week)Developed and negotiated sales contracts with Providers, Carriers and companies: Tech Data ($16M), Cantrex Group, Business Depot, CompUSA, Future Shop, Staples and Best BuyDeveloped exclusive partnerships with AOL (Canada) and NetZero (USA) to co-market the product launch via e-commerce technologiesGenerate every year 20% to 40% over personal quota as well as team quota ($23M to $47M gross revenue)Created a North American call center for help desk functions, product support and direct sales distributionBuilt an executive network of over 200 VP’s and CEO’s of Fortune 500 companiesEstablished strategic alliance with Chinese manufacture for our mass market production