Patrick  Magnien
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Patrick Magnien Email & Phone Number

Chief Digital Innovation for Top Tier 1 Food Manufacturer at CT Bakery
Location: Toronto, Ontario, Canada 15 work roles
1 work email found @rogers.com LinkedIn matched
✓ Verified Jun 2026 3 data sources Profile completeness 86%

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Current company
Role
Chief Digital Innovation for Top Tier 1 Food Manufacturer
Location
Toronto, Ontario, Canada

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Patrick Magnien is listed as Chief Digital Innovation for Top Tier 1 Food Manufacturer at CT Bakery, based in Toronto, Ontario, Canada. AeroLeads shows a work email signal at rogers.com and a matched LinkedIn profile for Patrick Magnien.

Patrick Magnien previously worked as Chief Digital Innovation at Ct Bakery and Head of Ontario & Western Canada at Fidelio By Commsoft Technologies.

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Profile bio

About Patrick Magnien

A “what if” person and technology innovator. Understanding current and future industry needs, marketing-digital / social opportunities, I bring vision, strategy, operations, management and leadership to evolve and disrupt businesses to reach best market expansion/acquisition.- 20+ years of value creation, strategic project planning - management, business growth- Team Leadership of diverse Ops, sales and marketing units, lead development, up to 65 direct reports, in both French and English- Global perspective with experience from North America, Europe, and Asia- Spokesperson and dynamic presenter- Marketing and Business Development success across industries- Mentoring, Coaching & Training international Sales and Marketing teams from various countries - Partnership identification and negotiation- Cultivated extensive network of C-level executives- Creator of new Smart Tag/Label technology in response to the new IOT, AI, Blockchain landscape - Considerate as retail expert Directing my energy to the ideation of new concepts, and working with people, processes, and systems to execute them, I drive change through innovation. Throughout my career, I have imagined, incubated, and scaled digital technologies to enhance business results.As a marketer, sales leader, and change agent I naturally develop disruptive ideas and relentlessly pursue them. Most recently, my work on Smart Tag technology is solving a problem for manufacturers and retailers while optimizing consumer brand engagement.I am interested in today’s social changes and challenges, influenced by the internet of things and the pressing demands of millennial digital shopping behaviours. Products now require more transparency than ever, with rich information for review and comparison. Simultaneously, retailers need to rethink and adapt their merchandising strategies. I collaborate with both establish businesses and start-ups to solve these issues, using leading edge technology.Specialties: Technology directed at 1-to-1 customer experiences including Smart Tag/Smart Label.Industries:CPG – Retail – Food & Beverage – Digital - Advertising -Communicatons - Manufacturing/Supply Chain - Financial Services – Entertainment – Fashion – Market Research – Electronics – Software/Web – CRM – Energy – Government

Listed skills include Sales Strategy, Synergies, Market, Ibm, and 317 others.

Current workplace

Patrick Magnien's current company

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CT Bakery
Ct Bakery
Chief Digital Innovation for Top Tier 1 Food Manufacturer
AeroLeads page
15 roles · 26 years

Patrick Magnien work experience

A career timeline built from the work history available for this profile.

Chief Digital Innovation

Current

Toronto, Ontario, CA

In charge of Implementing all digital processes for our 3 offices and our 2 plants/shopfloors to ensure best practices, and the most efficient process flows while collecting data intelligence required to support and optimize our significant business and revenue growth.Engineering complete inventory management system and leading our internal team to a full.

Jan 2023 - Present

Head Of Ontario & Western Canada

Montréal, Québec, CA

  • Develop and Implement new office/division in Ontario to ensure market expansion/acquisition
  • Responsible for all Sales process, Forecast and P&L
  • New accounts identification, negotiation and closing cross-functional complex sales
  • Manage full cycle sales client relationship
  • Ensure localisation in digital communications and marketing
  • Create business relationship with Manufacturing, Distribution and Producer Associations, and government relationship
Oct 2020 - Feb 2023

General Manager Ontario & Western Canada

Montréal, Québec, CA

  • Run all operations in Ontario and Western Canada. From hiring to overview our current deployment of NAOKI in-store/counters within Walmart premises, and ensure suppliers local relationship.
  • Lead all operations to ensure Walmart counter sushi deployment and reshape on the go our entire field operations to establish a more successful business model for our corporate and franchise locations
  • Financial responsable of KPI’s, RO, P&L to increase net margins while remodeling entirely our counter operations, sales growth and distribution strategy.
  • Plan, manage day –to-day activities teams to attain implementation milestones and goals to completion.
  • Assist CEO, CFO to develop operating budget to meet target, deadlines, budgets and revenue by tailoring work requires, structure, logistic, and costs.
  • Assigned projects at different stages of completion, to ensure that company objectives for customer satisfaction, health safety standards (GS1), production and revenue and profit are met within a specific time frame
Jun 2019 - Mar 2020

Chief Marketing Officer (Cmo)

Toronto, Ontario, CA

Harnessing SPINVFX’ 30+ years of special effects technology experience in the film industry, I am leading the company’s expansion into the Marketing/Advertising sector. Launching BRIOVR, I am leading our global B2B2C marketing strategy based on the business and ROI models I developed.Recruit, train and coach entire marketing team.BRIOVR is a drag and drop.

Jul 2018 - Jun 2019

Chief Innovation & Strategy Officer

Toronto, ON, CA

I conceptualized a new generation of Smart Label technology that provides manufacturers with direct access to consumers, while complying with product transparency legislation (GS1 Data). A powerful combination of three technologies – image, object, and text recognition – are built into an app-less product scanner. I negotiated a joint venture between SEED.

Nov 2015 - May 2018

Svp Strategy & Development

Mississauga, ON, CA

In this role, my focus was capturing and prioritizing opportunities while championing a culture of innovation. I led our team in redesigning and articulating our unique offer, which inspired their confidence in the vision and corporate positioning of the agency.We diversified Kenna’s strategy to provide both B2C and B2B digital marketing services.I secured.

Jul 2014 - Sep 2015

Vp Key Accounts North America

Buchs, CH

In this dual role, I led three Account teams (Toronto, New York, and Miami) while also contributing to the Global Marketing strategy and activation. Recruit and train all new marketing and digital teams in all new country opening divisions to ensure total alignment with our global brand strategy.With revenue goals of $200M I secured $97M in partnership.

Oct 2012 - Aug 2014

Vp Strategic Business Development

Svm

Selected to help grow the Ontario division of SVM, a shopper marketing firm headquartered in Montreal. Leveraging my bilingualism, contacts across CPG, Retail, and Manufacturing, as well as my understanding of business in Quebec and other provinces, I led client retention and new acquisition across Canada.Consulting with SVM’s partners on management.

Oct 2011 - Nov 2012

Vp Sales & Marketing

Kneebone

As part of this SaaS-based marketing performance measurement software technology company, I contributed to the evolution of the brand, winning our biggest clients, and positioning for acquisition by Deloitte.Upon joining, Kneebone’s technology was marketed as a complex ERP platform, but the capabilities were much more sophisticated. Kneebone’s analytics.

Jul 2008 - Sep 2011

Patrick Magnien Consulting Ltd

Contracts Included: Teleperformance; Gfk; Perennial; Grey;

For six years I provided strategic counsel and business development results for a range of companies. in each contract I inspired and empowered clients to think about their products/services, delivery models, marketing, and sales tactics in new ways, while driving profitability. Most of my mandates also required guidance and training team for optimum sales.

2003 - 2009 ~6 yrs

Consultant - Vp Sales & Marketing

Paris, Île-de-France, FR

- Built alignment and collaboration between operations in France and Canada/USA- Reorganized the Sales team and hired/coached high performers- Implemented enhanced RFP process that exponentially improved winning bids- Recommended and implemented the Sales Force platform and - Created a team for internal support- Guide and overview entire north american.

Apr 2007 - Apr 2008

Consultant - Vp Business Development

Gfk

Nuremberg, Bavaria, DE

- Developed and executed a new sales strategy for Canadian market - Generated $3.2M in pipeline in first 9 months- Initiated and cultivated client relationships, negotiating deals with Via Rail, Pepsi, Frito-Lay, Coca- Cola, Bombardier, Danone, Astral, Aldo, McDonalds, CBC, Cogeco, Labatt, Alliance Atlantis, Corus, Hershey, OLGC, Xerox, Weston- Increased.

Mar 2006 - Mar 2007

Consultant- Vp Business Development

Toronto, Ontario, CA

- Responsible for implementing a new sales strategy for the group in North America and Europe, across all service offerings: Environmental Design, Packaging, Industrial Design, Multimedia, Execution Management, Cosmetics.- Opened doors at senior executive level for targeted sectors in Canada, US and Europe: Grocery, Fashion Retail, Luxury Retail, Telco.

Jan 2005 - Feb 2006

Consultant - Vp New Business Development

New York, NY, US

- Responsible for implementing a new sales strategy for the group in Canada and Europe to increase revenue for timely acquisition (target 20 to 30%)- Opened doors at senior executive level for targeted sectors: Banks, Pharmaceutical, Insurance, Retails, Telco, Fashion, Government, Automotive, Manufacturing, Not for profit, etc.- Sold all services of the.

Jan 2003 - Jan 2004

Vp Business Development & Marketing

Multimedia Network Computer

Full P&L responsibility for the $300M North American market for interactive convergence systems (leading edge techonology:multi-use electronic devices) (65 direct employees, over 100 indirect employees through ad agencies/outsourcing)Chief designer of the North American product image, name, logo, packaging and merchandising strategyChief planner and.

2000 - 2003 ~3 yrs
FAQ

Frequently asked questions about Patrick Magnien

Quick answers generated from the profile data available on this page.

What company does Patrick Magnien work for?

Patrick Magnien works for CT Bakery.

What is Patrick Magnien's role at CT Bakery?

Patrick Magnien is listed as Chief Digital Innovation for Top Tier 1 Food Manufacturer at CT Bakery.

What is Patrick Magnien's email address?

AeroLeads has found 1 work email signal at @rogers.com for Patrick Magnien at CT Bakery.

Where is Patrick Magnien based?

Patrick Magnien is based in Toronto, Ontario, Canada while working with CT Bakery.

What companies has Patrick Magnien worked for?

Patrick Magnien has worked for Ct Bakery, Fidelio By Commsoft Technologies, Mito, Spin Vfx, and Cundari.

How can I contact Patrick Magnien?

You can use AeroLeads to view verified contact signals for Patrick Magnien at CT Bakery, including work email, phone, and LinkedIn data when available.

What skills is Patrick Magnien known for?

Patrick Magnien is listed with skills including Sales Strategy, Synergies, Market, Ibm, Channel, Cotton, International Sales, and Fortune 500.

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