I oversee all marketing and partnership initiatives at a pre-Seed start-up to drive growth, enhance brand presence, and foster key industry relationships.

Responsible for executing all growth initiatives as the first marketing hire at a rapidly growing start-up, including email, website design, and paid advertising - while creating ongoing social media content.• Led a rapid redesign of the company's front-facing website within a tight timeframe of less than 2 months that helped lead to a 10.3% increase in active owners on our platform and a 200% increase in demo sign-ups MoM.• Designed and managed monthly newsletter campaigns with an impressive average 3.04% click rate YoY to 8k+ short-term rental hosts.• Executed multiple paid brand partnerships via both in-product advertising and external social media campaigns, eff ectively marketing short-term rental brands to 25k+ hosts across Instagram, Tiktok and newsletters.• Implemented a high-converting pricing page that significantly increased conversions and scaled paid sign-ups by 1400% YoY for our paid SaaS model.• Created a comprehensive one-sheet for high-value clients, detailing our tiered Enterprise model which can serve property managers with up to 200 listings at once.

Responsible for all social media content creation across platforms over 3.5k+ years at a pre-Seed start-up.• Grew the company's Instagram following by 190% to 20K+ followers in 33 years.• Built viral Pinterest brand content pieces aimed at our target short-term rental audience that drew over 111k+ impressions, 8.61k+ impressions, and 1.48k saves.• Launched viral organic TikTok videos directly promoting our product that accumulated 350k+ views and 15k+ likes.• Wrote, recorded and published library of YouTube explainer videos that led to 300+ subscribers.• Key areas of focus include social media strategy & content creation & blog writing.• Proficient in Klaviyo, Figma, Canva, CapCut, & OpusClip.

Responsible for leading key project of app development and designing the processes and programs for customer acquisition growth.• Led a rapid development of a user-friendly, low-code customer app in under a month, which allowed customer photo and questionnaire uploads, allowing over 250+ customers to securely control and upload their data for design projects.• Engineered a sister internal app for use by over 20+ Interior Designers, synchronized with customer database, ensuring secure data access.• Designed project management workflow used over 100+ projects which automatically assigned internal team its tasks with every new product ordered.• Orchestrated the onboarding process for incoming Interior Designer contractors, including the creation of an informative Onboarding Handbook detailing company values, onboarding steps, and internal guidelines.

Responsible for various marketing e fforts at a pre-Seed start-up across email marketing and lead capture.• Implemented customer questionnaires to capture lead data of 1.5k+ customers and leads, channeling prospects toward purchase options and email lists.• Developed effective welcome series, abandoned cart and post-purchase email funnels to ensure over 60% of customers instantly signed up for company app.• Orchestrated a team-wide A iliate program with 50+ market partners to earn company revenue on product recommendations to customers, increasing a iliate revenue on recommended products from $0 to over $1k YoY.• Designed the company's first comprehensive brand kit and annual content strategy.• Key areas of focus included email campaigns, lead capture, & brand content.