Patrick Maresco Email & Phone Number

Charlottesville, VA, US

I oversee all marketing and partnership initiatives at a pre-Seed start-up to drive growth, enhance brand presence, and foster key industry relationships.

• Responsible for executing all growth initiatives as the first marketing hire at a rapidly growing start-up, including email, website design, and paid advertising - while creating ongoing social media content.
• Led a rapid redesign of the company's front-facing website within a tight timeframe of less than 2 months that helped lead to a 10.3% increase in active owners on our platform and a 200% increase in demo sign-ups MoM.
• Designed and managed monthly newsletter campaigns with an impressive average 3.04% click rate YoY to 8k+ short-term rental hosts.
• Executed multiple paid brand partnerships via both in-product advertising and external social media campaigns, eff ectively marketing short-term rental brands to 25k+ hosts across Instagram, Tiktok and newsletters.
• Implemented a high-converting pricing page that significantly increased conversions and scaled paid sign-ups by 1400% YoY for our paid SaaS model.
• Created a comprehensive one-sheet for high-value clients, detailing our tiered Enterprise model which can serve property managers with up to 200 listings at once.

• Responsible for all social media content creation across platforms over 3.5k+ years at a pre-Seed start-up.
• Grew the company's Instagram following by 190% to 20K+ followers in 33 years.
• Built viral Pinterest brand content pieces aimed at our target short-term rental audience that drew over 111k+ impressions, 8.61k+ impressions, and 1.48k saves.
• Launched viral organic TikTok videos directly promoting our product that accumulated 350k+ views and 15k+ likes.
• Wrote, recorded and published library of YouTube explainer videos that led to 300+ subscribers.
• Key areas of focus include social media strategy & content creation & blog writing.

• Responsible for leading key project of app development and designing the processes and programs for customer acquisition growth.
• Led a rapid development of a user-friendly, low-code customer app in under a month, which allowed customer photo and questionnaire uploads, allowing over 250+ customers to securely control and upload their data for.
• Engineered a sister internal app for use by over 20+ Interior Designers, synchronized with customer database, ensuring secure data access.
• Designed project management workflow used over 100+ projects which automatically assigned internal team its tasks with every new product ordered.
• Orchestrated the onboarding process for incoming Interior Designer contractors, including the creation of an informative Onboarding Handbook detailing company values, onboarding steps, and internal guidelines.

• Responsible for various marketing e fforts at a pre-Seed start-up across email marketing and lead capture.
• Implemented customer questionnaires to capture lead data of 1.5k+ customers and leads, channeling prospects toward purchase options and email lists.
• Developed effective welcome series, abandoned cart and post-purchase email funnels to ensure over 60% of customers instantly signed up for company app.
• Orchestrated a team-wide A iliate program with 50+ market partners to earn company revenue on product recommendations to customers, increasing a iliate revenue on recommended products from $0 to over $1k YoY.
• Designed the company's first comprehensive brand kit and annual content strategy.
• Key areas of focus included email campaigns, lead capture, & brand content.

Bachelor'S Degree, Psychology

Activities and Societies: Member, Transfer Student Advisory Board Co-Founder, Transfer Marketing Committee Representative, University.

Associate'S Degree, General Studies