Patrick Marinoff Email and Phone Number
Strategic Advisor, Interim CEO/CMO/Head of Coroporate StrategyExperienced Managing Director/Head of Brand with proven track record of effective top line growth management and international success in the automotive industry. Skilled in Entrepreneurship, Leadership, Brand Building, Brand Management, Marketing Management, Sales Management, Sales&Marketing strategy and execution, Network development. • Experience as GmbH-Geschäftsführer.• Modern and people-centric leadership approach. • Data-driven and KPI-based business approach.• Innovative and creative approach to create brand awareness, brand strength and business growth. SUCCESS EXAMPLES:• 400% sales increase at Mercedes-AMG using new sales channels & instruments, roll-out of new retail format, Digital KPI dashboards, Data-driven Sales&Marketing approach• Global implementation of >500 AMG Performance Centers and establishment of AMG stand-alone retail format• 50% sales increase @ Aston Martin (YOY) • Implementation of strategic product planning at AMG and Alpine• Establishment of Maybach and Mercedes-Benz Circle of Excellence• Marketing Cooperations with Louvre Paris, Foundation Beyerler, Art Basel, Charities for Maybach• Implementation of advanced Customer Segmentation method for Mercedes-Benz.CORE COMPETENCIES• Entrepreneurial spirit: Take responsibility and action• Strategic thinker: Set clear targets, measure progress & deliver • Data-Driven business steering approach• Hands-on mentality: Get things done. Finish what you start• Brand equity builder: Strong profiling and brand awareness creation• Empathic Leadership: Empower people to engage to “own” their topics and perform at max• Resilience: Crisis-proof and ability to manage ambiguity• Open-minded: High intercultural competence and team player
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Head Of Marketing, Sales And Pr (External)Piëch Automotive AgStuttgart, Bw, De -
External Senior AdvisorSimon-Kucher Apr 2024 - Present -
Founder Mffconsulting Marketing & Strategy AdvisoryMffconsulting Oct 2023 - PresentStuttgart, Baden-Württemberg, Deutschlandwww.mffconsulting.comMFFConsulting: Elevating businesses with premium demands through expert guidance.MFFConsulting is your experienced, reliable and innovative partner offering a a unique combination of expertise, network fo strong partners and passion for excellent brand management, marketing & sales. sales. We know WHAT to do and HOW to do it to achieve sustainable success with your brand, company and teams and bring a proven track record of successes of our management approach and methodology of implementation.
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Head Of Marketing, Sales & Pr (External)Piëch Automotive Ag Oct 2023 - Present -
Managing Director / GeschäftsführerAston Martin Lagonda Of Europe Gmbh Dec 2021 - Jun 2023• Additional responsibility as MD: Development, Finance with Full P&L, HR, ITZ• Ca. 80 people in 3 locations
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President Eu & Menat (Europe, Middle East, Africa, Turkey) Aston MartinAston Martin Lagonda Of Europe Gmbh Apr 2021 - Jun 2023Sales, Marketing, PR, After Sales in Region EuropaAchievements: • Sales +50% (YOY)• Seamless implementation of new margin model in Retail• Benchmark Luxus Event Program Mission X
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Managing Director AlpineGroupe Renault Sep 2019 - Apr 2021ParisOverall responsibility with P&L (Profit and Loss), with a focus on Marketing/Sales/Product.Approximately 500 employees (matrix organization, including production).Achievements:• Redefinition of product strategy• New sales-enhancing nomenclature for A110• Successful product launch of A110S• Successful product launch of various special editions/models -
Head Of SalesMercedes-Amg Gmbh Jan 2014 - Sep 2019Global Head of Sales / Member of the Management Board of Mercedes-AMG GmbH• Global responsibility: Sales planning, program planning, sales strategy, network development, digitalization, training, operational market control• > 70 employees / > XX million euros budget p.a. / Member of the company's executive teamAchievements:• Quadrupled sales (from approximately 32,000 in 2014 to > 132,000 in 2018) - significantly above target• Worldwide implementation of >500 AMG performance centers• Development and implementation of the stand-alone retail format "AMG Center" -
Head Of Brand Appearance Mercedes-BenzDaimler Ag Jan 2013 - Dec 2013StuttgartResponsibility for overall corporate architecture of Mercedes-Benz across retail, fairs, events etc.Achievements:• Development and global implementation of new brand architecture and CI for retail, events, brand platform• Global roll-out of facelift in MB retail• Development of New Autohaus Corporate Architecture for Mercedes-Benz• Implementation of first Mercedes Me store (Hamburg) -
Global Brand Manager MaybachDaimler Ag Jul 2006 - Dec 2012Stuttgart Area, GermanyGlobal responsibility for product management, global marketing communication, Center of Excellence in Sindelfingen, global salesSuccesses:• Significant brand extension by art cooperations (e.g. Louvre) and licensing model (Icons of Luxury)• Significant brand attractivation (voted No.1 German Luxury brand by Wirtschaftswoche) -
Executive Assistant To The Ceo Dr. ZetscheDaimler Ag Jan 2006 - Jun 2006StuttgartDirect report to CEOEffective briefings through research and internal alignment with Top ManagementSeamless conduct of preparation and execution of Annual Press Conferences and Shareholder Meeting
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Planning Staff Of Ceo Prof. SchremppDaimler Ag Mar 2001 - Dec 2005StuttgartEffective briefings through research and internal alignment with Top ManagementCEO speeches and correspondenceSeamless conduct of Annual Press Conferences and Shareholder Meetings -
Marketing Strategy Mercedes-BenzDaimler Ag Dec 1998 - Feb 2001StuttgartPortfolio strategyProduct development process managementStrategic market segmenation
Patrick Marinoff Education Details
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Marketing, Hr
Frequently Asked Questions about Patrick Marinoff
What company does Patrick Marinoff work for?
Patrick Marinoff works for Piëch Automotive Ag
What is Patrick Marinoff's role at the current company?
Patrick Marinoff's current role is Head of Marketing, Sales and PR (External).
What schools did Patrick Marinoff attend?
Patrick Marinoff attended University Of Mannheim, Imd.
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