Digital Marketing Strategy:- Manage digital activity for corporate websites and social media channels.- Design effective digital solutions supporting overall business and marketing goals.Project Oversight:- Pivotal role in digital marketing projects, including the build of Rathbones rebranded websites - Ensured alignment with business objectives and campaign success.Strategic Guidance:- Advised marketing managers on digital plans and solutions for impactful campaigns.- Integrated websites, social media, and offline comms for maximum effect.Agency Management:- Collaborate with external development agencies for optimal platform performance.- Enhance online user experience through ongoing website development.I work within a diverse digital landscape, overseeing digital marketing strategies across entrepreneurs, investment management, wealth management, financial planning, high-net-worth individuals, and ethical/responsible investment. Crafting tailored digital solutions, I ensure our online presence resonates with the unique needs of each vertical.

Plan, design and build creative elegant micro sites and landing pages for high priority content. Work closely with the wider marketing team and other business departments, providing expertise to advise on and deliver respective digital requirements.Edit all group websites via the Content Management System (CMS).Manage the CMS system, advising on the optimum usage of the group websites and how content should best be displayed, used and distributed.Promote content through all company social media channels in line with FCA regulations. Advise wider marketing team on appropriate channel usage.Maintain a broad overview of channel activity throughout the business, proactively seeking content opportunities for website and social media and working closely with the investment writer and marketing team to plan content distribution.Work with external agencies to manage ongoing support issues

Spearheaded the management of 11 organic social media accounts, including Twitter, Facebook, Instagram, LinkedIn, TikTok, and YouTube, ensuring cohesive brand presence across platforms.Utilised advanced scheduling and reporting tools like Zoho Social, AgoraPulse, and Canva to plan and execute multi-channel social strategies for four distinct product lines and internal business communications.Directed paid social campaigns through Facebook Business Manager and ManyChat, optimising performance and engagement across platforms.Led content creation efforts, producing high-quality videos, photography, infographics, print materials, and web graphics. Proficient in Adobe Creative Suite, Final Cut Pro, and skilled in copywriting.Managed and optimised landing pages with Send In Blue, employing HTML, CSS, PHP, and JavaScript to craft custom, high-conversion web content.Developed and executed email marketing campaigns via Send In Blue, driving audience engagement and conversion.Ensured all activities complied with Solicitors Regulation Authority standards and leveraged Proclaim legal case and practice management software to streamline processes.

During my time at Mackerel Thomas, I played a key role in enhancing the company’s digital presence through a variety of strategic initiatives:Website Management: Updated the company’s WordPress website with SEO-optimised copy, ensuring that our content was both engaging and easily discoverable by search engines. I also regularly refreshed the website with new imagery and managed essential WordPress plugins to maintain optimal site performance.Content Development: Developed and curated high-quality content that aligned with our brand’s voice and business objectives, consistently delivering effective content across various digital channels.Social Media Advertising: Planned and executed targeted social media ad campaigns to drive engagement, lead generation, and brand awareness. Additionally, I managed the creation and scheduling of organic “always on” content to maintain an active and engaged social media presence.

At S English Garden Design, I led a range of digital marketing and web development initiatives that significantly enhanced our online presence and operational efficiency:Instagram Strategy and Management: Established and managed the company’s Instagram page, developing a strategy that aligned with our brand identity. This involved creating engaging content, driving audience growth, and building a strong online community to showcase our portfolio.Website Optimisation and Rebranding: Optimised both the English Garden Design and English Gardening Services websites for SEO and lead generation, ensuring they effectively attracted and converted visitors. I also spearheaded the rebranding of the website, enhancing its visual appeal and usability to better reflect our brand.Google My Business and Reviews Integration: Created and optimised the Google My Business page, boosting our local search visibility. I also integrated Google Reviews directly into our website, providing social proof to potential clients and enhancing credibility.WordPress Development and Security: Managed both the front-end and back-end development of our WordPress environment, introducing numerous security modules to protect the site. Additionally, I implemented various improvements to the UI, enhancing user experience and site functionality.My work at S English Garden Design was instrumental in improving our digital footprint, strengthening site security, and enhancing the user experience, all of which contributed to increased lead generation and brand recognition.

Work closely with the Placement and Employability Officer to organise and promote activities that will enhance student employability Work closely with student societies to promote forthcoming eventsAssist in organising of eventsPromote personal development and career related opportunities offered by the school, university and student union through social media, designing promotion materials and canvassing students.Canvass students to find out what they want from talks and workshops.

Managed digital and commercial product budgets using Microsoft Excel, ensuring accurate tracking and reporting.Supported the Product Management team with new product development, overseeing the documentation, approval process, and regulatory requirements from concept to market launch.Organised internal events, including hackathons, student outreach programmes, and talks with external speakers.Handled internal communications, creating graphics, images, photography, and video content for internal emails, events, and digital billboards.Collated and analysed data for the monthly Board of Management presentation, using Adobe Analytics and Excel to provide updates on live and developing products.Managed stakeholder relationships, liaising with third-party digital agency McCann, internal senior management, and external speakers for events.Recorded and edited VWFS’s first podcast on “The Future of Car Finance,” featuring business leaders as guests.

After completing a successful two-week work experience at Wilson Henry, I was invited back for a summer internship where I contributed to data management and client support:Data Management: Assisted with the organisation and formatting of customer account data, ensuring that all information was accurate and consistently formatted. This meticulous attention to detail helped maintain the integrity of our records and facilitated smoother operations.Client Management System Implementation: Supported the integration of customer information into Sedulo, the client management system. I ensured that all data was correctly implemented, which was crucial for maintaining up-to-date and reliable client records.My time at Wilson Henry allowed me to develop valuable skills in data management and client support, contributing to the efficiency and accuracy of the company’s operations.