Co-founded The Happy Project, a social enterprise aimed to empower the differently-abled members of the community in the Philippines.

Key member in the development of the advertising sales strategy of the company's newly-launched lifestyle publication, Hola! Philippines. • Closed an average of 65% of all leads and managed to develop strong key client relationships • Achieved between 120% to 130% monthly sales target ahead of projected revenue scheme• Spearheaded the sales pitches for some of the company's biggest brands which required conceptualization and idea execution (in Photoshop and Keynote)• Motivated and mentored newly hired advertising sales managers • Monitored competitors and developed monthly analysis reports

Business driver of the agency’s biggest brands:• Handled Cebu Pacific Air’s domestic and international corporate, thematic and tactical campaigns• Brand leader for Unilab brands including Kremil-S, Alaxan FR, Revicon, Nutroplex and Tiki-Tiki. Participated in regional immersions for consumer research which further developed knowledge on key specific nuances per area in order to determine the direction of the advertising campaign• Responsible in the organization and development of the 2012 advertising campaign for Purefoods Tender Juicy Hotdogs and Canon PIXMA Printers• Developed competitive analysis reports for all the mentioned brands