Patrick Mclarnon Email & Phone Number

Gig Harbor, Wa, Us

National Sales Director, SeattleSmall Appliances, Cookware, GiftsResponsible for increasing listings and shipment volume to existing account base and opening new accounts in the U.S and Canada. Major trade customers included Costco Wholesale, Kohl’s, Target, Williams Sonoma, Kroger, Stokes (Canada), London Drug (Canada), • Ran all P&L’s and made recommendations to increase shipment volume and profitability.• Led go to market strategies for Club, Grocery and Specialty Channels.• Collaborated with Montreal office to differentiate product offering for U.S. channels as well as international to meet account and country strategies.• Managed independent rep groups and distributors for North America and Korea.• Ran all forecasting and ROI on marketing spends and managed liabilities.

Responsible for E-commerce (Amazon.com,) Club (Costco), Specialty, Mass and Premium Specialty Retailers. Led all daily activities for key accounts while managing distributors and independent rep groups. Led new strategies on product launches, distribution strategy, pricing, promotions and go to market launches.• Led top to top meetings with trade customers to develop road strategic road maps for sustained growth and profitablility.• Established best standards for product merchandising/display for brick & mortar and ecommerce.• Led actions to institute streamlined forecasting systems to manage internal and external inventory levels.• Implemented processes to analysis ROI on marketing activities, tracking of liabilities and budget realization.

Benton Harbor, Michigan, Us

Responsible for all business functions for the West/Central regions including Club - Costco, Specialty, Amazon.com, Mass and Shopping Channel. Annual sales volume of $150+ million. Hired, trained and managed Account Managers, Field Marketing Representatives, Independent Rep Groups and Club Special Events. Worked with Trade Customers on developing products, programs, demand forecasting, POS analysis, packaging, display & marketing initiatives. • Led programs with E-commerce, clubs and specialty accounts that delivered higher ROI, shipment dollars and growth for company / account.• Member of Whirlpool console to drive efficiency in product lifecycle from inception to end of life.• Responsible for growing Amazon while minimizing channel conflict. • Conducted annual / semiannual top to top meetings that included Senior level management with major accounts that focused on strategic road maps.• Supervised direct company reports as well as independent rep groups, and on-air talent for Shopping Channel.

Responsible for business activity in all channels of distribution, including Department Stores, Specialty Stores, Wholesale Clubs, and E-commerce. Managed three independent rep groups, as well as 5 part-time merchandising specialists. • Consistently increased sales volume above industry average.• Working with Rep groups, increased independent same stores sales by +10%. Increased account base through new store openings by 15%.• Developed program with major account that resulted in $250,000 incremental gross profit.• Helped develop new bridal program that increased registries by 15%.