Provide strategic marketing direction and early market development for this medical device manufacturer, whose product suite focuses on the high-risk diabetic foot and utilizes thermal sensing technology to reduce the impact of high cost ulcerations and amputations.

Responsible for start-up and development of a new business unit offering a suite of Disease Management products focusing on health education and physician/patient behavior modification. Created and directed a development and operations team of over 70 Physicians, Pharmacists, Nurses, Health Educators, Statisticians and Medical Informatics experts. Responsible for sales and account management of the CarePatterns Disease Management client base, maximizing participant enrollment, expanding breadth of existing services and ROI opportunities.