Led the design strategy, concept generation, design execution and production support for performance goods in the hardware category

Led the design and development of hockey and lacrosse protective equipment and sticks for the Warrior and Brine brands. Tasked with creating product solutions that address and exceed the performance and functional needs of professional, collegiate and developing athletes. Responsible for creating an overarching product aesthetic that is on trend and establishes a visual cohesiveness between brand and product families. Work in cooperation with core athletes, product and category managers, product development partners, domestic and international vendors and manufactures to produce best in class designs across the spectrum of our product offerings. Led the design process in its entirety from inception of concept to production of final salesmen samples, meeting timeline milestones and fulfilling the scope of project design briefs. Responsible for creating and presenting concepts, delivering sketch and refined 2D renderings, conceptual prototypes, 3D CAD models, creation of illustrated tech packs with highly detailed construction directions and material specifications, reviewing factory samples and providing revision feedback to advance designs into a production ready state

Designed and developed hockey and lacrosse protective equipment for the Warrior and Brine brands.

Designed new products and line extensions to meet consumer needs and brand objectives for Coleman Outdoor brands, including: Coleman outdoor products (Tents, Grills, Coolers, Sleeping Bags, Accessories, and Apparel), Sevylor water recreational products, Stearns personal floatation devices, Campingaz grills and burning appliances, and Aerobed sleep solutions.

Provided technical packaging support for frozen and chilled food products in retail and club categories by developing suitable packaging components to comply with marketing, material, cost, production, logistical and customer criteria.

Oversaw packaging development on promotional and customer specific packaging projects.