Patrick Mengo Email & Phone Number

Nairobi County, Kenya

Implement strategic direction to drive business growth in Kenya. Lead business development through effective process improvement and execution of sales initiatives

Nairobi

Operational Excellence – drive cost efficiencies and productivity; Optimization of route-to-market and distribution structures; Mitigation of credit risk; Trade Marketing Operations; Dealer Relationship Management

Nairobi, Kenya

Leading strategic initiatives, sales management, business performance reporting, project management, logistics, demand planning and compliance to business processes & policies

Nairobi, Kenya

Leading strategic initiatives, sales management, business performance reporting, project management and compliance to business processes & policies

Nairobi, Kenya

Lead Business decision making based on market trends & consumer insights; ensuring the right product portfolio is availed; accurate sales forecasting and demand planning

Nairobi, Kenya

•Leading strategic planning and execution of strategic and tactical initiatives for Marketing & Commercial functions •Managing the local implementation of the Global Research and Insights road map

Kinshasa, Drc

•Planning and managing market research, branding, communication and trade marketing initiatives •Managing the budget for advertising, promotions & BTL marketing activities

Kinshasa, Drc

•Driving the making of fact-based recommendations for all strategic and tactical initiatives•Developing Consumer Centricity of the Marketing, Operations and Technical teams

Nairobi, Kenya

•Leveraging system network to drive productivity •Supporting strategic business planning through fact based consumer & brand insights

Maurice

•Ensuring execution of marketing strategies is in line with global brand guidelines•Providing to the Knowledge & Insights team and Regional Marketing team an analytical performance dashboard based on market intelligence & consumer insights

Nairobi, Kenya

•Supporting strategic business planning process through provision of high quality market research insights across the business unit (27 countries)•Facilitating quarterly business review workshops with Bottling partners, Advertising agencies, Market Research agencies and local Country teams•Managing research agencies (leading global, regional and local market research agencies) that partnered with the Business Unit office and/or Country teams

Nairobi, Kenya

•Project management of market research studies conducted in Eastern, Central & West Africa•Coordination & facilitation of insights workshops with relevant internal and external stakeholders i.e. Advertising, Media and Experiential agencies, Project Managers and Client teams

Nairobi, Kenya

•Managing two Key Business Accounts - British American Tobacco Equatorial Africa, and Shell Africa - which ensured that their market research expectations were met as well as agreed revenue targets•Designing research methodologies and data collection instruments, enforcing Quality Control measures and formally delivering insights to stakeholders

Nairobi, Kenya

•Managing research needs for Key Business Accounts:- British American Tobacco Equatorial Africa, Coca-Cola Northern & Western Africa Division, Celtel Africa (now Airtel), Diageo Africa and Shell Africa

Post Graduate Certificate

Education record