Patrick Meunier Email & Phone Number

Longueuil, Québec, Canada

Montréal, Québec, Canada

Varennes, Québec, Canada

- reporting to the General Manager and part of the leadership committee- responsible of the sales and profitability of the Sales Department- managing the sales team, its brokers and commercial partners- in charge of the export quotas related to international trade agreements- heavily involved into the Innovation launch process, including CAPEX investment review, equipment availability, plant space & equipment capacity- overall comprehension of manufacturing process in synergy with required equipment, capacity, speed, efficiency and HR impacts (quantity and quality)- directly managing several key customers and industrials partners

Boucherville, Qc

-Develop & executed 5 years business plan for sales & marketing departments-Manage internal & external sales team (partners, brokers & distributors)-Close relationship with key customers for developing profitable projects-Organize & coordinate sales meetings, training sessions & seminars-Participate actively on key business decisions (all departments)

Longueuil, Qc

- Negotiated the new Corporate Agreement with MetroINC Central Procurement Team- Developed, presented & negotiated annual merchandising plan with Metro Qc banner- Maximized & enhanced corporate marketing activities- Identified market threats & opportunities & developed action plans- Received listing authorization for innovation / new product launches

Longueuil, Qc

- Leader of a team of 4 (Trade marketing specialists & Market Strategy Managers)- Developed annual customized market strategies linked to market share, profit & volume targets- Identified market threats & opportunities and proposed actionable plans to Sales Team

Markham, On

- Actively involved in the Corporate Agreement negotiation process with MetroINC & Costco East- Developed, presented & negotiated annual merchandising plan with key customers- Maximized & enhanced corporate marketing activities- Identified market threats & opportunities & developed action plans- Received listing authorization for innovation / new product launches

Mtl, Qc / To, On

National Account Manager, September 2006 – PresentSAPUTO- BAKERY DIVISIONResponsible for account growth, profitability and sales target attainment with Loblaws, Sobeys, HBC-Zellers, Metro Ontario.• Developed and negotiated the new National contract agreement at LCL in 2009 & 2010. New contract leveraged more high impact promotional activities, merchandising execution and revised planograms, while helping LCL’s blended margin expectations.• Implemented promotional validation procedures with LCL, which has resulted in 75% less scanning issues at store level.• Developed and presented annual business plans, business reviews and Top 2 Top presentations.• Developed the most effective and successful National Back To School program with LCL, Metro Ontario and Zellers by growing the dollars sales by 17%, 36% and 97% respectively.• HBC-Zellers: Increased 2008 annual sales by 29.2%, reducing the Return Rate by 6% and reducing the Temporary Price Reduction Budget by 2.1%. Focusing on key fundamentals and thoroughly sales figure analysis (using internal and A.C. Nielsen’s data) in order to develop effective promotions for this customer.• Gained 100% listing of all corporate launches at all accounts.

• Grocery (maternity leave replacement): Increased category sales by developing Win-Win relationship with Key Vendors (Kraft, Unilever, General Mills, Lassonde, Heinz, Clover Leaf, Campbell, Cadbury Motts), by maximizing promotional budget, by adopting a “First to market strategy” during product launches and by leveraging high velocity and effective merchandising programs.• In charge or developing a complete new category at Super C: Organic line of products• Bakery: leading the Bakery Team in launching and implementing a new Anniversary Cake concept that has generated retail sales of $1 Million on its first year.• Introduced a mandatory merchandising program for key vendors and most profitable products within the department.• Re-established positive working relationship with the Operation Team and Bakery Specialists.• Director’s back-up at the Senior Management’s Weekly Merchandising Meeting, reviewing sales performance, discussing strategies and negotiating flyer space executions for each department.

Responsible for growing sales, respecting promotional budget and sales target attainment (Métro Québec).•Achieved sales target for 5 consecutive semesters, resulting in maximum performance payout for Métro Qc.•Captain of the Métro’s Team for specific projects: identify sales target for Sales Rep, analysing promotional program/result and providing recommendation, organizing team meeting.•Worked directly with the internal and external planogram team in order to develop efficient planogram align with market share and brand penetration.•Formulated strategic plans to obtain agreed listings, retail pricing, distribution, shelf positioning and retail inventory levels.Sales Representative, •Established new business within territory (Pasquier-St-Luc, Drugstore -Montreal downtown)•Achieved sales target during key promotions (Maxi & Provigo banners)