Patrick Michalski Email & Phone Number

London, Gb

Doha, Qa

· Manage teams across three different clusters which cover marketing across thirteen countries · Drive business revenue through marketing by leveraging global and regional promotional campaigns · Increase awareness and understanding of premium product· Work with digital and loyalty teams to drive digital revenue, loyalty signup, and loyalty retention· Develop and create new content on owned channels to deliver product USPs, local market needs, and find opportunities to drive revenue· Leverage existing brand and industry sponsorships to translate association and awareness into business revenue · Manage marketing partnerships with airports and tourism boards to increase revenue across regions

Dublin 2, Ie

· Consumer marketing strategy for Great Britain· Worked with equivalent leads from PR, Trade, and Partnerships to increase effectiveness of marketing and leverage existing opportunities· Led media and creative agency relationships · Managed marketing budget to maximize ROI and balancing expenditures to ensure adherence to budgetary constraints· Delivered annual and tactical advertising campaigns against business objectives· Managed department and advertising strategy through governmental changes to travel due to covid · Differentiated Ireland from competitors in a highly saturated travel and tourism market · Marketing content partnerships with The Guardian, The Telegraph, and Channel 4· Influencer marketing and content · Team mentoring, upskilling, and leadership

London, London, Gb

· Team lead for PepsiCo Drinks and Tourism Ireland GB· Media strategy across PepsiCo, Tourism Ireland, and Lidl · Drove business growth for PepsciCo, Tourism Ireland, and Lidl · Identifed new areas of marketing opportunity through data led insight · Managed two teams planning omni-channel marketing campaigns and orchestrated the right blend of people, skill-sets, and services to deliver client and campaign needs· Challenged clients beyond their brief to explore and pitch additional opportunities, delivering incremental revenue and campaign results

London, Gb

· Lead media and communications planner for Moët Hennessy Group UK· Delivered comms and media planning for multiple brands including Givenchy Parfum, Guerlain Parfum and Beauty, Hublot, Zenith, Hunter Boots Ltd, Essilor, and Group SEB· Specialised on luxury and premium drinks category, delivering brand campaigns for Moët & Chandon, Dom Perignon, Hennessy, and Glenmorangie· Led digital advertising transformation of Moët Hennessy Group UK increasing ROI, use of new platforms, expansion of social media, digital creative, and client upskilling and understanding · Team lead and manager

London, Gb

· Comms planner across Lloyds Bank, Mortgages, and Insurance · Developed media and comms strategy across all Lloyds Bank Group products (from Current Savings Accounts to Brand)· Worked with client brand and media teams to plan and execute campaigns against business objectives and KPIs· Ensured efficient ROI on media spend· Collaborated with creative agency (Adam & Eve) to tailor media to creative message and/or creative message to media· Explored new and innovative ways to reach audience in low engagement category· Executed large scale online vs. offline media test measuring impact of channels on ROI

London, Gb

· Day to day client management of BMW, MINI, and World Vision· Media planning, buying, and reporting of offline and online channels · Publisher and Advertising platform (i.e. trade desks) engagement, negotiation, and campaign optimisation · Translated client brief into media approach, channel selection, investment amount, and KPIs· Trained assistants and new starters · Explored new and cutting edge advertising technology